本文選題：雜貨碼頭　切入點：戰(zhàn)略管理　出處：《大連海事大學》2012年碩士論文　論文類型：學位論文

【摘要】：隨著全球經(jīng)濟一體化的發(fā)展和我國國民經(jīng)濟的不斷增長,我國已經(jīng)融入了世界經(jīng)濟的發(fā)展大潮中,而港口更在國際貿(mào)易中有著不可取代的作用。但是,與發(fā)達國家的港口相比,我國港口的差距依然很大。港口企業(yè)要想更快更好的發(fā)展,在激烈的競爭中立于不敗之地,必須認識到自身的優(yōu)勢劣勢,抓住機遇,采取有效的措施,加快發(fā)展力度。結(jié)合新要求、新形勢,制定符合企業(yè)發(fā)展的戰(zhàn)略措施,才是企業(yè)制勝的關(guān)鍵所在。 本文從宏觀環(huán)境入手,對研究對象所處的政治環(huán)境、經(jīng)濟環(huán)境、社會環(huán)境和技術(shù)環(huán)境做出具體分析,并與行業(yè)中的競爭者進行了對比。通過研究可以看出,現(xiàn)今港口運輸越來越多的采用集裝箱作為載體,雜貨的市場比率越來越小,但是由于某些雜貨的特殊性,導致雜貨并不會完全被集裝箱所取代。面對越來越小的市場,雜貨碼頭之間的競爭將會越來越激烈。 HS雜貨碼頭公司在這種競爭格局下同樣面臨很多機會和威脅。如何制定一種可以充分利用內(nèi)部優(yōu)勢去抓住機會又能克服自身劣勢去回避風險的競爭戰(zhàn)略已成為當務(wù)之急。本文在相關(guān)理論論述的基礎(chǔ)上,采用宏觀、微觀相結(jié)合的方法,對公司的內(nèi)、外環(huán)境做出了系統(tǒng)的研究,以求為公司找到最佳的戰(zhàn)略方案。 本文首先利用PEST的宏觀分析法和波特的五力競爭模型分析找到公司在外部環(huán)境中所面臨的機會和威脅,然后通過公司內(nèi)部資源和能力的分析,找出自身的優(yōu)勢和劣勢。結(jié)合所有內(nèi)、外環(huán)境分析用SWOT矩陣進行總結(jié),最終得到了HS雜貨碼頭現(xiàn)階段的競爭戰(zhàn)略——差異化戰(zhàn)略。最后,根據(jù)所選戰(zhàn)略制定相應的措施。
[Abstract]:With the development of global economic integration and the continuous growth of our national economy, our country has been integrated into the development tide of the world economy, and ports play an irreplaceable role in international trade. However, compared with the ports of developed countries, The gap between ports in our country is still very large. If port enterprises want to develop faster and better and remain invincible in the fierce competition, they must recognize their own advantages and disadvantages, seize the opportunity and take effective measures. The key to success is to speed up development, combine new requirements, new situation, and formulate strategic measures in line with the development of enterprises. Starting from the macro environment, this paper makes a concrete analysis of the political, economic, social and technological environment of the research object, and compares it with the competitors in the industry. Nowadays, more and more ports use containers as carriers, and the market ratio of groceries is becoming smaller and smaller. However, due to the particularity of some groceries, the groceries will not be completely replaced by containers. Competition between grocery docks will become more and more intense. HS General Wharf Company also faces many opportunities and threats in this competitive situation. How to make a competitive strategy that can make full use of internal advantages to seize opportunities and overcome their own disadvantages to avoid risks has become a. On the basis of related theories, In order to find the best strategy for the company, the internal and external environment of the company is studied systematically by the method of combining macro and micro. In this paper, we first use PEST's macro analysis method and Porter's five-force competition model to find out the opportunities and threats faced by the company in the external environment, and then analyze the internal resources and capabilities of the company. Find out their own strengths and weaknesses. Combined with all the internal and external environment analysis using SWOT matrix to summarize, finally get the current competition strategy of HS grocery wharf-differentiation strategy. Finally, according to the selected strategy to formulate the corresponding measures.
【學位授予單位】：大連海事大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F550.6

【參考文獻】

相關(guān)期刊論文 前10條

1 林康康;柯振W，

本文編號：1582511