本文選題：平臺粘性　切入點：貨運平臺　出處：《北京交通大學》2017年碩士論文　論文類型：學位論文

【摘要】：近幾年來,我國公路貨運平臺飛速發(fā)展。它們在改善公路貨運市場“小、散、亂、差”的市場格局方面,起到了積極的作用。然而,隨著經(jīng)濟下行壓力增加、貨運量增速放緩,公路貨運平臺的發(fā)展面臨著挑戰(zhàn)。眾所周知,公路貨運平臺是通過整合眾多小型的貨運服務提供方,并制定統(tǒng)一的服務標準,從而為貨運服務需求方提供優(yōu)質貨運服務的平臺企業(yè)。而提供優(yōu)質貨運服務的關鍵是訂單分配問題。在此背景下,本文從吸引貨源的角度研究公路貨運平臺如何進行有效的訂單分配。本文首先闡述了公路貨運平臺的發(fā)展現(xiàn)狀;其次通過分析公路貨運平臺的結構特征指出專線公司的粘性是公路貨運平臺發(fā)展的重要因素;在此基礎上,提出了考慮粘性因素的訂單分配機制,包括訂單分配規(guī)則和訂單支付規(guī)則;同時,由于投標是訂單分配的前提,因此,本文還研究了專線公司的投標決策模型;最后,論文通過算例對比了考慮粘性因素和未考慮粘性因素的訂單分配方案。論文研究可以為相關企業(yè)提供借鑒和參考。
[Abstract]:In recent years, China's highway freight transport platforms have developed rapidly. They have played a positive role in improving the market pattern of "small, scattered, chaotic and poor" road freight markets. However, with the increasing downward pressure on the economy, the growth rate of freight volume has slowed down. The development of tir platforms faces challenges. As we all know, tir platforms integrate a large number of small freight service providers and develop uniform service standards. Therefore, the platform enterprises that provide high quality freight service for the demand side of freight service, and the key to provide quality freight service is the issue of order distribution. In this context, From the angle of attracting goods, this paper studies how to carry out the effective order distribution on the highway freight platform. Firstly, this paper expounds the development status of the highway freight platform. Secondly, by analyzing the structural characteristics of the highway freight platform, it is pointed out that the viscosity of the special line company is an important factor in the development of the highway freight platform, and on this basis, the order distribution mechanism considering the viscous factor is put forward. It includes order allocation rules and order payment rules. At the same time, because bidding is the premise of order allocation, this paper also studies the bidding decision model of private line companies. This paper compares the order allocation schemes with and without viscosity factors through a numerical example, which can be used as a reference for related enterprises.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F542;F274

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本文編號：1573165