本文關鍵詞： 軌道交通 商業(yè)空間 滿意度　出處：《重慶大學》2014年碩士論文　論文類型：學位論文

【摘要】：隨著我國城鎮(zhèn)化的發(fā)展，高密度開發(fā)不斷加劇，各大城市相繼建設軌道交通網絡。截止2013年底，重慶軌道交通運營線路長度達196.6公里，總站點數133個。相關規(guī)劃顯示，到2020年，重慶主城區(qū)運營里程將達513公里；至2050年，總里程將達820公里。毫無疑問，重慶已進入大規(guī)模的軌道交通建設時期。 軌道交通不僅改變了人們的出行方式，，同時也改變了城市的商業(yè)布局。依托軌道交通站點進行商業(yè)的綜合開發(fā)，成為時下商業(yè)開發(fā)的新熱點。然而，現實中卻出現了“地鐵客如潮商鋪難沾光”的尷尬局面，軌道交通的人流優(yōu)勢并未得到很好利用。 本文立足于重慶軌道交通商業(yè)開發(fā)現狀，以使用后評價理論為基礎，構建軌道交通商業(yè)空間使用滿意度模型并進行評價，其目的在于探究軌道交通商業(yè)空間的使用滿意度，找到其中存在的不足之處，并提出優(yōu)化建議，為這一新型商業(yè)空間開發(fā)提供一些思路。 本文主要工作總結如下： ①通過查閱文獻和實地調研，對軌道交通商業(yè)的內涵、空間功能、空間特征和重慶市商業(yè)空間發(fā)展現狀進行歸納、總結，進而指出軌道交通商業(yè)空間可能存在的問題。 ②借鑒商業(yè)空間和鐵路客站使用后評價研究，結合軌道交通商業(yè)空間的特點，本文從視覺形象、支持使用活動和運行保障三個方面構建重慶軌道交通商業(yè)空間滿意度評價指標體系，并運用灰色評價理論進行數據的處理、分析。 ③運用建立的軌道交通商業(yè)空間使用滿意度模型進行案例研究。對重慶軌道交通商業(yè)空間有代表性的項目——輕軌名店城進行滿意度評估，結果表明：該商業(yè)空間的整體滿意度水平較低，主要問題在于視覺形象和商業(yè)定位方面。針對問題提出了改善的方向和建議。
[Abstract]:With the development of urbanization in China, the development of high density has been intensified, and the rail transit network has been built in various cities. As of end of 2013, the length of rail transit lines in Chongqing has reached 196.6 kilometers and the total number of stations has been 133. The related plans show that by 2020, The operating mileage of Chongqing's main urban area will reach 513km; by 2050, the total mileage will reach 820km. There is no doubt that Chongqing has entered a period of large-scale rail transit construction. Rail transit has not only changed the way people travel, but also changed the commercial layout of the city. Relying on rail transit stations for comprehensive commercial development has become a new hot spot of commercial development. In reality, however, there is an awkward situation of "the subway passenger is difficult to dip into the light", and the advantages of the rail transit passenger flow are not well utilized. Based on the current situation of the commercial development of Chongqing rail transit, based on the theory of post-use evaluation, this paper constructs and evaluates the satisfaction degree model of the commercial space use of rail transit, the purpose of which is to explore the satisfaction degree of the use of the commercial space of rail transit. Find out the shortcomings and put forward some optimization suggestions to provide some ideas for the development of this new commercial space. The main work of this paper is summarized as follows:. 1 through consulting literature and field investigation, this paper sums up and summarizes the connotation, spatial function, spatial characteristics and the development of commercial space of Chongqing, and then points out the possible problems existing in the commercial space of rail transit. 2draw lessons from the study of commercial space and post-use evaluation of railway passenger station, combined with the characteristics of commercial space of rail transit, this article from the visual image, Support the use of activities and operational support to build Chongqing rail transit commercial space satisfaction evaluation index system, and use the grey evaluation theory to process and analyze the data. 3Using the established satisfaction degree model of the commercial space of the rail transit to carry on the case study. The satisfaction evaluation of the representative project of the commercial space of Chongqing rail transit-light rail store city, is carried out. The results show that the overall satisfaction level of the commercial space is low, the main problem lies in the visual image and business positioning.
【學位授予單位】：重慶大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F572;U239.5

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