本文關(guān)鍵詞： 公共關(guān)系危機 危機管理 風(fēng)險社會 泛媒體 地鐵　出處：《陜西師范大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著科學(xué)技術(shù)以及社會經(jīng)濟的飛速發(fā)展,各種公共關(guān)系危機事件在世界范圍內(nèi)發(fā)生的頻率越來越高,我國也不例外,越來越多的公共關(guān)系危機事件嚴重威脅著我國經(jīng)濟的發(fā)展、社會的和諧以及社會主義現(xiàn)代化建設(shè)事業(yè)。我國政府高度重視危機管理,各種研究機構(gòu)也展開相關(guān)研究。但畢竟我國起步較晚,很多領(lǐng)域尚未涉足或涉足不深。 在交通運輸領(lǐng)域,作為一個城市現(xiàn)代化的標(biāo)志,地鐵在國內(nèi)很多城市已經(jīng)興建并以其安全、便捷、舒適的特點深受老百姓喜愛。然而,地鐵自身的特性決定了地鐵領(lǐng)域的公共關(guān)系危機管理相對于公路鐵路等常規(guī)交通運輸方式既有共性也有不同。除此之外,由于當(dāng)今網(wǎng)絡(luò)以及媒體等信息技術(shù)的高度發(fā)達,在發(fā)生危機后,人們對危機的關(guān)注程度會進一步提高,這將增加公共關(guān)系危機發(fā)生的概率。 本文選取地鐵作為研究角度,探討并分析在當(dāng)今泛媒體時代下地鐵行業(yè)發(fā)生的公共關(guān)系危機狀況并提出對策及建議。本文首先闡述公共關(guān)系危機管理相關(guān)理論以及風(fēng)險社會理論作為理論等基礎(chǔ)。其次以西安地鐵相關(guān)文件中的制度以及實例分析地鐵公共關(guān)系危機管理狀況,然后結(jié)合分析國內(nèi)外交通領(lǐng)域公共關(guān)系危機管理實例,最后提出中國地鐵行業(yè)在泛媒體時代下公共關(guān)系危機管理的對策。
[Abstract]:With the rapid development of science and technology and social economy, the frequency of various public relations crisis events in the world is higher and higher, China is no exception, more and more public relations crisis events seriously threaten the economic development of our country. Our government attaches great importance to crisis management, and all kinds of research institutions also carry out related research. But after all, our country started relatively late, and many fields have not been involved in or deep. In the field of transportation, as a symbol of the modernization of a city, subway has been built in many cities in China and is loved by the common people with its characteristics of safety, convenience and comfort. The characteristic of subway itself determines that the crisis management of public relations in subway field has both commonness and difference compared with conventional transportation modes such as highway and railway. In addition, because of the high development of information technology such as network and media nowadays, After the crisis, people will pay more attention to the crisis, which will increase the probability of public relations crisis. This article selects the subway as the research angle, This paper discusses and analyzes the situation of the public relations crisis in the subway industry in the pan-media era, and puts forward some countermeasures and suggestions. Firstly, this paper expounds the theory of public relations crisis management and the theory of risk society as the basis of the theory. Second, we analyze the crisis management situation of subway public relations with the system and examples in the relevant documents of Xi'an Metro. Then it analyzes the case of public relations crisis management in the field of transportation at home and abroad, and finally puts forward the countermeasures of public relations crisis management in the pan-media era in China's subway industry.
【學(xué)位授予單位】：陜西師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F272.3;F572.6

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本文編號：1527302