本文關(guān)鍵詞： 機場公司 發(fā)展戰(zhàn)略 研究 SWOT分析　出處：《廣西大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：機場作為當(dāng)代城市基礎(chǔ)設(shè)施建設(shè)的重要組成部分,各國政府也越來越關(guān)注機場在促進城市空港經(jīng)濟發(fā)展,完善城市交通運輸網(wǎng)絡(luò),打造城市名片等方面的所發(fā)揮的重要作用。然而,事實證明,單純依靠政府關(guān)注和支持,還不能使一個機場獲得可持續(xù)發(fā)展的能力。除政府支持外,機場自身發(fā)展顯得尤為重要。特別是,機場如何制定和選擇發(fā)展戰(zhàn)略,將決定機場在未來的市場定位,以及將要打造何種競爭優(yōu)勢才能促進機場的發(fā)展壯大。本文以南寧吳圩國際機場公司為研究對象,在分析南寧吳圩國際機場公司面臨的行業(yè)發(fā)展趨勢、政治、經(jīng)濟、技術(shù)、社會以及行業(yè)競爭等外部環(huán)境之后,進而分析南寧吳圩國際機場公司的內(nèi)部資源環(huán)境,并運用SWOT分析方法綜合考慮南寧吳圩國際機場公司所處在的內(nèi)外部環(huán)境的優(yōu)勢、劣勢以及機遇和威脅狀況,提煉出南寧吳圩國際機場公司實際的總體戰(zhàn)略：概括起來說就是,“1231”總體戰(zhàn)略,一個契機,兩個加快,三個力爭,一個目標：緊緊抓住北部灣經(jīng)濟區(qū)和西部大開發(fā)深入開發(fā)的戰(zhàn)略契機,加快推進空軍機場搬遷,實施軍民航機場完全分離,加快提升企業(yè)安全管理和服務(wù)質(zhì)量能力,力爭做到客貨運輸?shù)群娇罩鳂I(yè)要板塊化經(jīng)營,力爭做到旅游、廣告等延伸性非航產(chǎn)業(yè)要多元化拓展,力爭做到臨空經(jīng)濟產(chǎn)業(yè)要規(guī)模化建設(shè),使之成為提升發(fā)展?jié)撃艿男略鲩L極,成為在中西部地區(qū)具有較大競爭力和影響力的機場運營商、投資商和現(xiàn)代化國際復(fù)合型航空運輸企業(yè)。最后,本文為南寧吳圩國際機場公司有效執(zhí)行發(fā)展戰(zhàn)略,分別從政策支持、新航站區(qū)建設(shè)、營銷創(chuàng)新、臨空經(jīng)濟園區(qū)規(guī)劃、人力資源管理、機場服務(wù)、戰(zhàn)略落地等方面提出保障措施,確保發(fā)展戰(zhàn)略的有效落實和推進。
[Abstract]:As an important part of the construction of modern urban infrastructure, the governments of various countries are paying more and more attention to the airport in promoting the economic development of urban air ports and perfecting the urban transportation network. The important role played by making city cards and so on. However, it has been proved that relying on the attention and support of the government alone can not give an airport the ability to achieve sustainable development. The development of the airport itself is particularly important. In particular, how the airport formulates and chooses its development strategy will determine the market positioning of the airport in the future. And what kind of competitive advantage will be built to promote the development of the airport. This paper takes the Nanning Wuwei International Airport Company as the research object, and analyzes the industry development trend, politics, economy and technology faced by Nanning Wuwei International Airport Company. After the external environment, such as social and industry competition, the internal resource environment of Nanning Wuwei International Airport Company is analyzed, and the advantages of the internal and external environment of Nanning Wuwei International Airport Company are comprehensively considered by using SWOT analysis method. Inferiority, opportunities and threats, to refine the actual overall strategy of Nanning Wuwei International Airport Company: to sum up, it is, "1231" overall strategy, one opportunity, two speeding up, three striving, One objective: seize the strategic opportunity of the deep development of the Beibu Gulf Economic Zone and the western region, speed up the relocation of the air force airport, implement the complete separation of the military civil aviation airport, and accelerate the upgrading of enterprise safety management and service quality capabilities. Strive to achieve passenger and cargo transport and other aviation main industries to plate management, strive to achieve tourism, advertising and other extension of non-aviation industries to diversify and expand, strive to achieve the aerial economy industry to scale construction, so as to become a new growth pole to enhance the development potential, It has become a competitive and influential airport operator, investor and modern international complex air transport enterprise in the central and western regions. Finally, this paper effectively implements the development strategy for Nanning Wuwei International Airport Company. From the aspects of policy support, new terminal construction, marketing innovation, airport economic park planning, human resource management, airport service, strategic landing and so on, this paper puts forward the safeguard measures to ensure the effective implementation and promotion of the development strategy.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F562.6;F272

【參考文獻】

相關(guān)期刊論文 前8條

1 杜天宇;譚庭狀;趙柏楊;;淺探“首都機場現(xiàn)象”[J];中國民用航空;2007年06期

2 倪海云;;亞太地區(qū)低成本航空公司的變革[J];中國民用航空;2007年06期

3 劉子靜;;抓住機遇 加快白云機場中樞建設(shè)進程[J];中國民用航空;2007年04期

4 楊丹;楊斌;;機場業(yè)效益低下的戰(zhàn)略成本分析[J];中共四川省委省級機關(guān)黨校學(xué)報;2007年01期

5 曹允春;谷蕓蕓;;基于差異化分工的珠三角機場“雙樞紐”發(fā)展模式研究[J];中國民用航空;2007年03期

6 姚津津;楊濤;;中國——低成本航空公司發(fā)展的沃土[J];中國民用航空;2007年02期

7 侯紅宇;;成都地區(qū)民航機場的發(fā)展方向[J];空中交通管理;2006年02期

8 王新中 ,高俊;機場靠什么掙錢[J];中國民用航空;2003年07期

，

本文編號：1512084