本文關鍵詞： 低成本航空 高速鐵路 經(jīng)營戰(zhàn)略　出處：《首都經(jīng)濟貿(mào)易大學》2013年碩士論文　論文類型：學位論文

【摘要】：低成本航空模式在世界范圍內(nèi)已經(jīng)有40余年的發(fā)展歷史,已經(jīng)逐漸形成一套成功有效地運營模式,這套模式隨著時代的發(fā)展也在不斷演變。在中國低成本航空起步較晚,我國低成本航空的市場份額與發(fā)達國家相比仍處于較低水平,隨著我國空域政策的不斷開放,航空管制的不斷解綁,中國的航空公司競爭格局也正在漸漸形成,低成本航空在未來還會有很大的發(fā)展空間。 近些年來,隨著我國高鐵網(wǎng)絡的不斷建設,航空公司不但要面對同行業(yè)競爭對手的威脅,還需要應對來自高鐵方面的競爭。在高鐵沿線的航班運營方面,各個航空公司都受到了不同程度的影響,一些航空公司選擇通過減少運力投放或退出航線運營等方式避面與高鐵發(fā)生正面交鋒。但隨著高鐵網(wǎng)絡覆蓋面積的快速增加,很多曾經(jīng)的黃金航線市場都會被高鐵線路搶占,我國航空公司必須尋找行之有效的突破口。根據(jù)國外發(fā)達國家的經(jīng)驗,低成本航空公司可以在高鐵競爭下仍然保持較高的盈利水平,發(fā)展低成本航空也成為我國民航領域的一種新的選擇。 本文首先通過時間價值經(jīng)濟模型,對旅客選擇出行工具的各個因素進行了詳細分析。然后通過對低成本航空的發(fā)展歷程以及美國西南航空的發(fā)展模式進行了分析,總結(jié)了發(fā)達國家低成本航空的一些發(fā)展經(jīng)驗。之后又分析了國際上一些高鐵建設較為發(fā)達地區(qū)的航空高鐵競爭情況,借鑒國外發(fā)展經(jīng)驗總結(jié)方法。最后通過SWOT分析法,對我國低成本航空的發(fā)展戰(zhàn)略做出了規(guī)劃。本論文對于我國低成本航空公司和同行業(yè)其他航空公司都有著借鑒意義。
[Abstract]:Low-cost aviation model in the world has more than 40 years of development history, has gradually formed a set of successful and effective operation model. This model is evolving with the development of the times. In China, low-cost aviation started late, the market share of low-cost aviation in China is still at a low level compared with developed countries. With the continuous opening of the airspace policy and the untying of the air traffic control, the competition pattern of Chinese airlines is gradually formed, and there will be a lot of space for the development of low-cost airlines in the future. In recent years, with the continuous construction of high-speed rail network in China, airlines have to face not only the threat from competitors in the same industry, but also the competition from high-speed rail. The airlines have been affected to varying degrees. Some airlines choose to avoid direct confrontation with high-speed rail by reducing capacity delivery or withdrawing from airline operations. But with the rapid increase of high-speed rail network coverage. Many of the gold routes will be preempted by high-speed rail lines, Chinese airlines must find an effective breakthrough. According to the experience of foreign developed countries. Low-cost airlines can still maintain a high profit level under the competition of high-speed rail, and the development of low-cost airlines has become a new choice in the field of civil aviation in China. First of all, this paper uses the time value economic model. The factors of passengers choosing travel tools are analyzed in detail. Then the development process of low-cost aviation and the development model of Southwest Airlines are analyzed. This paper summarizes some development experiences of low-cost aviation in developed countries, and then analyzes the competition of some international high-speed railway construction areas in more developed areas. To learn from the experience of foreign development methods. Finally, through the SWOT analysis. The development strategy of our country's low-cost aviation is planned. This paper has reference significance for our country's low-cost airlines and other airlines of the same industry.
【學位授予單位】：首都經(jīng)濟貿(mào)易大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F562.1

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