本文關(guān)鍵詞：MS公司發(fā)展戰(zhàn)略研究　出處：《安徽大學(xué)》2014年碩士論文　論文類(lèi)型：學(xué)位論文

  更多相關(guān)文章： MS公司 戰(zhàn)略管理 PEST SWOT

【摘要】：物流在國(guó)家、地區(qū)、企業(yè)、人民生活中的重要性日趨明顯。大到國(guó)家貿(mào)易,小到普通人的網(wǎng)絡(luò)購(gòu)物,都離不開(kāi)物流。對(duì)物流業(yè)的需求越來(lái)越大,物流的發(fā)展也越來(lái)越快�，F(xiàn)代物流不是以往意義上的貨物運(yùn)輸,而是通過(guò)先進(jìn)的信息手段和完善的管理技術(shù),降低企業(yè)的生產(chǎn)經(jīng)營(yíng)成本,減少不必要的浪費(fèi),提高勞動(dòng)生產(chǎn)率,提高市場(chǎng)競(jìng)爭(zhēng)力,創(chuàng)造利潤(rùn)。MS公司是一家主營(yíng)業(yè)務(wù)涉及交通運(yùn)輸、倉(cāng)儲(chǔ)配送、貨運(yùn)代理和多式聯(lián)運(yùn)的企業(yè),雖意識(shí)到導(dǎo)入現(xiàn)代物流的重要性,也開(kāi)展相關(guān)活動(dòng),但是從總體上看,各方面的推進(jìn)工作進(jìn)展不快,離實(shí)質(zhì)性現(xiàn)代物流差距甚遠(yuǎn)。 結(jié)合PEST分析、SWOT分析、戰(zhàn)略管理相關(guān)理論,以MS公司為案例,研究MS公司的發(fā)展戰(zhàn)略。全文安排七章：第一章引言,介紹本文的研究背景和意義、研究?jī)?nèi)容、研究思路和方法等。第二章理論基礎(chǔ),介紹戰(zhàn)略管理及PEST、 SWOT等理論。第三章MS公司發(fā)展?fàn)顩r,包括公司簡(jiǎn)介和業(yè)務(wù)等。第四章MS公司外部環(huán)境分析,分別從政治法律環(huán)境P、經(jīng)濟(jì)環(huán)境E、社會(huì)環(huán)境S、技術(shù)環(huán)境T、行業(yè)環(huán)境進(jìn)行分析。第五章MS公司SWOT分析,首先列舉MS公司存在的優(yōu)勢(shì)S、劣勢(shì)w、機(jī)會(huì)o、威脅T,然后進(jìn)行戰(zhàn)略分析。第六章分別從指導(dǎo)思想、目標(biāo)、任務(wù)、重點(diǎn)、措施五個(gè)方面研究MS公司的發(fā)展戰(zhàn)略。第七章結(jié)論。
[Abstract]:Logistics is becoming more and more important in national, regional, enterprise and people's life. As far as national trade, small to ordinary people's network shopping, can not do without logistics. The demand for logistics industry is growing. The development of logistics is also getting faster and faster. Modern logistics is not the goods transportation in the past, but through advanced information means and perfect management technology, reduce the cost of production and management of enterprises, reduce unnecessary waste. Increasing Labor Productivity, improving Market Competitiveness, generating profits. Ms is a major business enterprise involved in transportation, warehousing and distribution, freight forwarders and multimodal transport. Although we realize the importance of introducing modern logistics, we also carry out related activities, but on the whole, the progress of the various aspects of the promotion work is not fast, which is far away from the substantial modern logistics. Combined with PEST analysis, strategic management theory, taking MS Company as a case, the paper studies the development strategy of MS Company. The thesis is divided into seven chapters: the first chapter is the introduction. This paper introduces the research background and significance, research content, research ideas and methods. Chapter 2, the theoretical basis, strategic management and pest, SWOT and other theories. Chapter 3, the development of MS Company. Including the company profile and business. Chapter 4th MS company external environment analysis, respectively from the political and legal environment, economic environment, social environment, economic environment, technical environment T. Industry environment analysis. 5th chapter MS company SWOT analysis, the first list of MS company strengths, weaknesses, opportunities, threats, then strategic analysis. 6th chapter respectively from the guiding ideology. Research on the development strategy of MS Company from five aspects: objectives, tasks, emphases and measures. Chapter 7th conclusion.
【學(xué)位授予單位】：安徽大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F272;F552.6;F259.23

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