本文選題：微信公眾平臺 + 網(wǎng)絡培訓　； 參考：《內(nèi)蒙古師范大學》2017年碩士論文

【摘要】：如今已經(jīng)步入科技與信息的新媒體時代,移動互聯(lián)網(wǎng)技術(shù)隨著時代發(fā)展不斷地革新與發(fā)展,4G、5G網(wǎng)絡技術(shù)地升級也變得屢見不鮮。伴隨自媒體時代的來臨,智能手機功能與應用的逐漸更新與擴大,已經(jīng)逐步融合電腦的各項功能,讓信息獲得方便化、實時化,人們可以通過智能手機滿足學習、工作、生活等多功能多方面的使用需求。采用智能手機可通過移動互聯(lián)網(wǎng)獲取大量的信息,學習新的知識,移動互聯(lián)網(wǎng)已經(jīng)成為了一個新的學習場所。互聯(lián)網(wǎng)+時代的平臺下移動終端新型培訓方式已經(jīng)在生活中廣為流傳與使用,已經(jīng)慢慢融入到人們的學習與工作中,擴寬了人們新的學習模式。在琳瑯滿目的APP中,微信是一個比較突出比較有代表性的軟件,2012年8月,微信公眾平臺正式上線,就受到來自各方面的關(guān)注,到現(xiàn)在,已經(jīng)發(fā)展成為人們接觸網(wǎng)絡以及學習社交的一個重要的平臺。本文研究的課題是基于土右旗蒙銀微信公眾平臺的銀行員工網(wǎng)絡培訓模式。微信公眾平臺是集宣傳、營銷、推廣、服務、公益等多樣性功能于一體的網(wǎng)絡交流平臺,為網(wǎng)民和媒體提供信息傳播的新方式,建立與讀者溝通的互動模式,同時為企業(yè)提供服務與管理的功能。基于微信公眾平臺開設銀行員工的網(wǎng)絡培訓模式,將移動設備學習的方便性、易操作、隨時性等特點與微型課程短小、精悍、實用的設計原則相結(jié)合產(chǎn)生適用于銀行員工進行培訓與管理的移動課程�；谖⑿殴财脚_銀行員工的網(wǎng)絡培訓,此種學習模式可以滿足學習者的學習時間與地點的不固定的需求,切實提高學習者的自由支配度,利用碎片時間進行學習,是數(shù)字化時代的典型代表,符合快速節(jié)奏下的生活狀態(tài)。文章的內(nèi)容主要分為如下幾部分:首先,對銀行培訓的研究背景以及利用微信公眾平臺銀行員工網(wǎng)絡培訓的意義進行介紹與闡述,并借鑒國內(nèi)外成熟的人力資源培訓的理論與實踐經(jīng)驗為本文提供理論與實踐支持。依據(jù)我國當今微信公共平臺普及利用的特點,對土右旗蒙銀村鎮(zhèn)銀行員工的微信公共平臺網(wǎng)絡培訓的可行性和實施性進行分析,從而對其網(wǎng)絡培訓方式進行評估。其次,通過銀行微信公共平臺簡介和銀行人員體系結(jié)構(gòu)圖兩個方面對土右旗蒙銀村鎮(zhèn)銀行員工的培訓體系的現(xiàn)狀進行分析,系統(tǒng)分析對土右旗蒙銀村鎮(zhèn)銀行對員工實施微信公眾平臺網(wǎng)絡培訓后前后對比學習情況的差異性。在對土右旗蒙銀村鎮(zhèn)銀行進行分析的基礎(chǔ)上,進一步通過調(diào)查問卷的方法,掌握員工學習的數(shù)據(jù),分析員工的資源分布狀況、年齡特征、學歷程度以及接受的培訓經(jīng)歷等,然后在此基礎(chǔ)上對土右旗蒙銀村鎮(zhèn)員工的培訓狀態(tài)獲得掌握。再次,對土右旗蒙銀村鎮(zhèn)銀行目前已有的員工培訓模式進行介紹,主要分析的對象是目前員工的培訓情況及存在的問題,進而與移動終端網(wǎng)絡培訓的方式形成對比,從而得出移動終端網(wǎng)絡培訓的優(yōu)勢所在。最后,基于土右旗蒙銀微信公眾平臺網(wǎng)絡培訓模式的構(gòu)建,彌補目前培訓方式的不足,根據(jù)銀行的現(xiàn)有資源借助于網(wǎng)絡學習的優(yōu)勢特點進行結(jié)合與利用,從而提高銀行員工業(yè)務培訓的效率,并較少銀員工培訓的成本。構(gòu)建土右旗蒙銀微信公眾平臺網(wǎng)絡培訓系統(tǒng),定期向員工推送培訓的內(nèi)容消息,將銀行的業(yè)務知識、服務禮儀、規(guī)章制度等內(nèi)容以簡明易懂的形式發(fā)送給員工,使員工可以隨時隨地、反復的進行學習觀看。借助蒙銀村鎮(zhèn)銀行的資源優(yōu)勢以及現(xiàn)有的培訓模式,使得微信公眾平臺網(wǎng)絡培訓不僅僅再是銀行員工培訓的有益補充,并且是銀行對員工進行專業(yè)知識與技能培訓的的重要方式,利用傳統(tǒng)與網(wǎng)絡的兩種培訓方式從而更好地幫助員工提升自己的職業(yè)素養(yǎng)水平。
[Abstract]:With the new media era of science and technology and information, mobile Internet technology has been constantly innovation and development with the development of the times. 4G, 5G network technology has become more and more common. With the advent of the era of media, the gradual update and expansion of the function and application of the smart phone has gradually integrated the functions of the computer and let the information be obtained. Very convenient, real-time, intelligent mobile phone people can meet the learning, work, life and other aspects of the use of functional requirements. The intelligent mobile phone can get a large amount of information through the mobile Internet, learning new knowledge, the mobile Internet has become a new place for study. Internet plus era under the platform of mobile terminal NEW The mode of training has been widely spread and used in life. It has gradually merged into people's learning and work and broadened the new learning model. In the dazzling APP, WeChat is a relatively representative software. In August 2012, the public platform of WeChat was formally launched, and received attention from all aspects. Now, it has become an important platform for people to contact the network and learn social networking. This study is based on the network training model of bank employees based on the Mongolian silver micro credit public platform. The WeChat public platform is a network communication platform which integrates various functions such as publicity, marketing, promotion, service and public welfare. And the media provide a new way to communicate information, establish an interactive mode of communication with the readers, and provide service and management functions for the enterprise. Based on the WeChat public platform, the network training model of bank employees will be set up to facilitate the convenience, easy operation, and the convenience of the mobile equipment learning. Based on the network training of the employees of the WeChat public platform bank, this learning model can meet the unfixed needs of the learners' learning time and place, improve the learner's freedom of control, and use the time of debris to study. It is a digital age. The main contents of the paper are in accordance with the fast pace of life. The contents of the article are divided into the following parts: first, the research background of the bank training and the significance of using the WeChat public platform bank employees' network training are introduced and expounded, and the theoretical and practical experience of the mature human resource training at home and abroad is proposed for this article. According to the characteristics of the popularization and utilization of the WeChat public platform in China, the feasibility and implementation of the WeChat public platform network training for the employees of the Bank of Mongol village and town bank of the land right banner are analyzed, and the network training methods are evaluated. Secondly, through the introduction of the bank of WeChat public platform and the bank personnel system In the two aspects, this paper analyzes the present situation of the training system for the employees of the Bank of the Mongol village and town bank of the Tu Right Banner. It systematically analyzes the difference of the comparative learning between the bank and the Bank of the Mongolian Silver Village and town on the earth right banner after the implementation of the WeChat public platform network training. On the basis of the analysis of the Bank of the Mongol village, the Bank of Mongol is further investigated. The method of the questionnaire is to master the data of the employee's learning, analyze the distribution of the staff, the age characteristics, the degree of education and the training experience, and then the training state of the staff of the village and town of the Mongolian Right Banner is mastered. The object of analysis is the current staff training and the existing problems, and then compared with the mode of mobile terminal network training, thus the advantages of the mobile terminal network training are obtained. Finally, based on the construction of the training mode of the Mongol Mongol micro credit public platform network, to make up for the shortage of current training methods, according to the bank With the help of the advantages and characteristics of network learning, the existing resources are combined and utilized to improve the efficiency of the training of the bank employees, and less cost of training for the silver staff. The content and other contents are sent to employees in a concise and easy form, so that employees can learn and watch repeatedly and at any time. With the help of the resources advantage and the existing training mode of the Mongolian Bank of Mongolian and silver village, the WeChat public platform network training is not only a useful supplement to the training of the bank staff, but also the professional knowledge of the bank to the employees. The important way of training knowledge and skills is to make use of the two training methods of tradition and network to better help employees improve their professional quality.
【學位授予單位】：內(nèi)蒙古師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G726;G434

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