美國(guó)數(shù)字教材租賃平臺(tái)Packback的運(yùn)營(yíng)策略
發(fā)布時(shí)間:2018-04-16 00:42
本文選題:美國(guó) + 數(shù)字教材。 參考:《現(xiàn)代出版》2017年01期
【摘要】:作為一個(gè)數(shù)字教材租賃平臺(tái),Packback通過數(shù)字教材資源的短期訂閱,為學(xué)生和教育出版商提供解決方案。這種"按次使用付費(fèi)"模式不僅幫助學(xué)生以低價(jià)格獲取教材內(nèi)容資源,降低了使用門檻,增強(qiáng)了學(xué)生對(duì)數(shù)字教材的接受度,同時(shí)還幫助教材出版商擴(kuò)大銷售額,增強(qiáng)教材商與二手教材市場(chǎng)的競(jìng)爭(zhēng)力。
[Abstract]:As a digital textbook rental platform, Packback provides solutions for students and educational publishers through short term subscriptions to digital textbook resources.This "pay-per-use" model not only helps students get content resources at low prices, lowers the barriers to use, increases students' acceptance of digital textbooks, but also helps publishers expand their sales.Enhance the competitiveness of textbook traders and secondary textbook market.
【作者單位】: 東南大學(xué)出版社;
【分類號(hào)】:G436
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本文編號(hào):1756565
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