【摘要】：本文從項(xiàng)目管理視角出發(fā)，將信托行業(yè)的未來轉(zhuǎn)型戰(zhàn)略作為一個(gè)系統(tǒng)的、科學(xué)的項(xiàng)目管理問題出發(fā)，來研究未來一段時(shí)期信托行業(yè)如何進(jìn)行戰(zhàn)略轉(zhuǎn)型。 2012年對我國信托業(yè)而言具有不同尋常的意義：一方面，信托行業(yè)一舉成為僅次于銀行業(yè)的第二大金融子行業(yè)，信托產(chǎn)品也不斷豐富，業(yè)務(wù)復(fù)雜程度升級。另一方面，信托公司風(fēng)險(xiǎn)個(gè)案事件的頻現(xiàn)再次引起人們對信托業(yè)是否會引起系統(tǒng)性風(fēng)險(xiǎn)的探討。與此同時(shí)，證券、基金、保險(xiǎn)等行業(yè)新政頻出，數(shù)倍于信托公司數(shù)量的資產(chǎn)管理機(jī)構(gòu)高舉創(chuàng)新大旗，瓜分資產(chǎn)管理市場。在“內(nèi)憂外患”之下，信托公司增長模式的可持續(xù)性引起了行業(yè)的深思。 在此背景下，本文探討了本研究所具有的理論意義和應(yīng)用價(jià)值，對相關(guān)研究進(jìn)行了總結(jié)和闡述。 首先，對不同金融機(jī)構(gòu)資產(chǎn)管理業(yè)務(wù)進(jìn)行了比較分析，然后從資產(chǎn)運(yùn)用及分布狀況、自營業(yè)務(wù)收入水平和自營業(yè)務(wù)盈利水平等方面分析了我國信托公司資產(chǎn)管理業(yè)務(wù)的現(xiàn)狀，同時(shí)分析了國外信托公司（以美國信托公司為例）的業(yè)務(wù)特點(diǎn)，對兩者業(yè)務(wù)狀況進(jìn)行了比較分析。 然后，通過分析發(fā)現(xiàn)我國目前的信托行業(yè)業(yè)務(wù)模式與國外信托公司差別很大，具有獨(dú)特的特征；我國信托行業(yè)面臨著兩方面的挑戰(zhàn)：通道業(yè)務(wù)逐步萎縮直至消亡，私募投行業(yè)務(wù)具有波動性，收益不穩(wěn)定；同時(shí)，信托行業(yè)也面臨著復(fù)雜的內(nèi)外部環(huán)境。這些因素決定了信托行業(yè)必須做出轉(zhuǎn)型戰(zhàn)略選擇。 再次，根據(jù)信托行業(yè)面臨的挑戰(zhàn)和信托行業(yè)回歸本源業(yè)務(wù)的需要，可以預(yù)測信托行業(yè)未來的三大業(yè)務(wù)領(lǐng)域主要是私募投行業(yè)務(wù)、另類資產(chǎn)管理業(yè)務(wù)和私人財(cái)富管理業(yè)務(wù)，這也是今后信托行業(yè)的轉(zhuǎn)型方向和戰(zhàn)略選擇。 最后，為了更好地配合和實(shí)現(xiàn)信托行業(yè)的有效轉(zhuǎn)型，信托行業(yè)需要做好充分的準(zhǔn)備，培育自身的核心能力。對于私募投行業(yè)務(wù)來說，需要資產(chǎn)獲取能力、機(jī)構(gòu)客戶銷售和服務(wù)能力、風(fēng)險(xiǎn)管理能力這三大核心能力；對于另類資產(chǎn)管理業(yè)務(wù)來說，，需要專業(yè)投資能力和投后管理能力這兩大核心能力；對于私人財(cái)富管理業(yè)務(wù)來說，需要產(chǎn)品篩選能力和投資咨詢能力這兩大核心能力。同時(shí)，這三大業(yè)務(wù)還需要組織能力，這是戰(zhàn)略方向和組織保障。此外，還需要很好的外部監(jiān)管環(huán)境的支持和配合。
[Abstract]:From the perspective of project management, this paper regards the future transformation strategy of trust industry as a systematic and scientific project management problem. To study how to carry out strategic transformation of the trust industry in the coming period. 2012 is of extraordinary significance to the trust industry in China: on the one hand, the trust industry has become the second largest financial sub-industry after the banking industry. Trust products are also constantly rich, business complexity upgrade. On the other hand, the frequent occurrence of trust company risk cases once again leads people to discuss whether the trust industry will cause systemic risk. At the same time, the securities, funds, insurance and other industries of the new policies, many times the number of trust companies, asset management organizations held high the banner of innovation, partition of the asset management market. Under the circumstance of "internal and external troubles", the sustainability of trust company growth model has aroused the deep thinking of the industry. Under this background, this paper discusses the theoretical significance and application value of this research, and summarizes and expounds the related research. First of all, the paper makes a comparative analysis of asset management business of different financial institutions, and then analyzes the present situation of asset management business of trust companies in China from the aspects of asset utilization and distribution, income level of self-operating business and profit level of self-operating business, etc. At the same time, this paper analyzes the business characteristics of foreign trust companies (taking American trust companies as an example), and makes a comparative analysis of the two business conditions. Then, through the analysis, we find that the business model of trust industry in our country is very different from that of foreign trust companies, and it has its unique characteristics, and the trust industry in our country is facing two challenges: the channel business gradually shrinks until it dies out. Private investment banking is volatile and unstable. At the same time, the trust industry is faced with complex internal and external environment. These factors determine the trust industry must make transition strategy choice. Thirdly, according to the challenges faced by the trust industry and the need for the trust industry to return to its original business, it can be predicted that the three major business areas of the trust industry in the future are mainly private equity investment banking, alternative asset management and private wealth management. This is also the future trust industry transformation direction and strategic choice. Finally, in order to better coordinate and realize the effective transformation of trust industry, trust industry needs to be fully prepared to cultivate its core competence. For private investment banking, the three core competencies are asset acquisition, institutional client sales and service, and risk management; for alternative asset management, It requires two core competencies: professional investment ability and post-investment management ability; for private wealth management business, it needs two core competencies: product screening ability and investment consulting ability. At the same time, these three businesses also need organizational capacity, which is strategic direction and organizational support. In addition, the need for good external regulatory environment support and cooperation.
【學(xué)位授予單位】：天津大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F832.49

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