在2008年席卷全球的金融危機(jī)爆發(fā)后,占全球運(yùn)輸市場(chǎng)主導(dǎo)地位的航運(yùn)市場(chǎng)陷入低谷,銀行業(yè)緊縮銀根,船舶融資問題難逐一顯現(xiàn),使得航運(yùn)企業(yè)在經(jīng)營過程中遇到各種各樣的問題。在這種背景下,船運(yùn)融資租賃作為一種新興的融資模式快速崛起,一大批以船運(yùn)融資租賃為主業(yè)的公司出現(xiàn)并迅速占領(lǐng)了市場(chǎng)。當(dāng)前,隨著航運(yùn)市場(chǎng)的深刻變革和近10年租賃業(yè)的跨越式發(fā)展,我國海事金融事業(yè)已站在了歷史新起點(diǎn)上,融資租賃公司也需要高度重視風(fēng)險(xiǎn)管理,加速從資本優(yōu)勢(shì)向?qū)I(yè)優(yōu)勢(shì)升級(jí)。X公司隸屬于一家廣東本地某金融控股集團(tuán),公司主營融資租賃、船運(yùn)融資租賃,公司具備良好的經(jīng)營背景,在發(fā)展中,公司希望通過加大、改進(jìn)航運(yùn)類租賃板塊業(yè)務(wù),優(yōu)化現(xiàn)有船運(yùn)融資租賃運(yùn)營模式,提高市場(chǎng)占有率,滿足公司戰(zhàn)略發(fā)展的需求。本文以X公司作為研究對(duì)象,針對(duì)其現(xiàn)有的運(yùn)營模式進(jìn)行了研究,并結(jié)合國內(nèi)外學(xué)者的研究理論及研究案例,找出了目前其運(yùn)營模式和市場(chǎng)脫節(jié)的地方,發(fā)現(xiàn)了一些問題及進(jìn)行原因分析,然后提出相應(yīng)的改進(jìn)建議。認(rèn)為X公司目前的運(yùn)營模式在資金使用率、業(yè)務(wù)結(jié)構(gòu)以及市場(chǎng)拓展方面還存在著一些問題,固有的運(yùn)營模式成為X公司發(fā)展的主要瓶頸。通過對(duì)X公司的經(jīng)營情況、所處環(huán)境及運(yùn)...

【文章頁數(shù)】：82 頁

【學(xué)位級(jí)別】：碩士

【文章目錄】：
ACKNOWLEDGEMENTS ABSTRACT 摘要 LIST OF ABBREVIATIONS 1 Introduction
1.1 Research Background
1.2 Research Significance
1.3 Research Method
    1.3.1 Literature Analysis Method
    1.3.2 Case Analysis Method
    1.3.3 Theory Analysis Method
1.4 Research Design
1.5 Research Content 2 Literature Review
2.1 The Development of Financial Leasing
2.2 Literature Review of Operation Mode of Financial Leasing
2.3 Literature Review of Operation Mode of Shipping Financial Leasing
2.4 Overall Review 3 The Analysis of Shipping Financial Leasing in X Company
3.1 Introduction of X Company
    3.1.1 The General Situation and Organizational Structure of X Company
    3.1.2 The Business System and Development Goal of XCompany
    3.1.3 The Financial Situation
3.2 Environment Analysis of Shipping Financial Leasing of X Company
    3.2.1 Political Environment
    3.2.2 Economic Environment
    3.2.3 Social Environment
    3.2.4 Technological Environment
3.3 Analysis of the Operation Mode of Shipping Financial Leasingof X Company
    3.3.1 Leaseback
    3.3.2 Mode and Structure of Financial Leasing
    3.3.3 The Structure of Shipping Financial Leasing Transaction
    3.3.4 The Procedures of X Company’s Shipping Financial Leasing Business 4 Problems and their reason analysis of X company’s shipping financial leasing
4.1 The Problems in X Company’s Shipping Financial Leasing
    4.1.1 Low Use Efficiency of Working Capital
    4.1.2 Reliance on Leaseback
    4.1.3 Focus on Small and Medium-sized Customers and its High Risk
4.2 Reason Analysis of the Problems in X Company’s Shipping Financial Leasing
    4.2.1 Narrowness and Singleness of Financing Channels
    4.2.2 Low Rate of Profit of Leaseback Mode
    4.2.3 Shareholders’ Lack of Industrial Resources
    4.2.4 Lack of Market Segmentation and Industry Research
    4.2.5 Lack of Professionals and Service Capability 5 Optimization Plan for X Company’s Shipping Financial Leasing
5.1 Optimizing Business Structure by Shifting from Simplicity to Diversity
    5.1.1 Introduce B Shipping Company as a Shareholder to Increase the Ratio of Direct Financial Leasing
5.2 Optimize Operation Mode
    5.2.1 Increase Financial Strength and Decrease Financial Cost
    5.2.2 Improve High Quality Customer Service
5.3 Improve the Risk Prevention Mechanism of Enterprises byOptimizing Business Process
5.4 Introduce Fund Shareholders and Try the Ship Industry Fund Leasing Model 6 CONCLUSION AND PROSPECT
6.1 Conclusion
6.2 Prospect References



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