【摘要】：在國際航運日益興盛及我國沿海港口爭相發(fā)展的背景下,各港口為爭奪區(qū)域性中心地位,對貨源的競爭已經(jīng)愈演愈烈,價格競爭亦成為了重要手段。天津港作為中國北方最大的港口,是京津冀地區(qū)重要的口岸通道,為區(qū)域的經(jīng)濟發(fā)展提供了重要的支撐,同時在環(huán)渤海經(jīng)濟區(qū)中的散雜貨裝卸業(yè)務(wù)中占有重要的市場地位,但是隨著區(qū)域中各港口的崛起,散雜貨貨源被不斷分流,天津港的市場份額亦被逐漸削減。因此分析價格因素對市場份額的影響大小,同時建立合理的價格管理機制以應(yīng)對周邊港口競爭及實現(xiàn)天津港自身的可持續(xù)發(fā)展,是目前天津港所要面臨的重要課題。 本文從經(jīng)濟學(xué)的價格理論著手研究,首先分析了國內(nèi)外港口散雜貨裝卸價格的現(xiàn)狀,深入研究我國沿海港口裝卸價格的管理機制,指出其中存在的問題。同時對美國、歐洲、日本等發(fā)達國家的港口定價策略及價格管理機制進行總結(jié)歸納,吸取其先進經(jīng)驗,以期對天津港的散雜貨裝卸價格管理制度的建立提供借鑒。 其次,通過對天津港散雜貨各貨類的吞吐量及與環(huán)渤海各港口的對比分析,研究天津港在環(huán)渤海經(jīng)濟圈散雜貨裝卸市場中所處的市場地位,同時結(jié)合未來天津港及環(huán)渤海各港口的發(fā)展和競爭趨勢為天津港裝卸服務(wù)價格管理機制的制定提供分析基礎(chǔ)及數(shù)據(jù)支持。 最后,對天津港的散雜貨的價格管理現(xiàn)狀進行了分析,在此基礎(chǔ)上提出了天津港散雜貨管理總體思路,對各主要散雜貨貨種制定了價格管理機制,并針對鐵礦石貨種進行了具體的測算。
[Abstract]:Under the background of the increasing prosperity of international shipping and the competitive development of coastal ports in China, in order to compete for the regional central position, the competition for the source of goods has become more and more fierce, and the price competition has become an important means. Tianjin Port, as the largest port in northern China, is an important port passage in Beijing-Tianjin-Hebei region, which provides important support for regional economic development. At the same time, Tianjin Port occupies an important market position in the bulk cargo handling business in the Bohai Sea Economic Zone. However, with the rise of ports in the region, the supply of bulk and miscellaneous goods has been continuously diverted, and the market share of Tianjin Port has been gradually reduced. Therefore, it is an important task for Tianjin Port to analyze the influence of price factors on market share, and to establish a reasonable price management mechanism to deal with the competition of surrounding ports and to realize the sustainable development of Tianjin Port itself. Based on the price theory of economics, this paper first analyzes the present situation of loading and unloading prices of bulk goods in ports at home and abroad, deeply studies the management mechanism of loading and unloading prices in coastal ports of our country, and points out the existing problems. At the same time, the port pricing strategy and price management mechanism of developed countries such as the United States, Europe, Japan and other developed countries are summarized and summarized, and their advanced experience is absorbed in order to provide reference for the establishment of bulk cargo loading and unloading price management system in Tianjin Port. Secondly, through the comparative analysis of the throughput of Tianjin Port bulk goods and the ports around Bohai Sea, this paper studies the market position of Tianjin Port in the bulk cargo loading and unloading market of Bohai Economic Circle, and provides the analysis basis and data support for the formulation of Tianjin Port loading and unloading service price management mechanism combined with the development and competition trend of Tianjin Port and Bohai Rim ports in the future. Finally, the present situation of price management of bulk groceries in Tianjin Port is analyzed, on the basis of which the overall idea of bulk groceries management in Tianjin Port is put forward, the price management mechanism of each main bulk groceries is established, and the specific calculation of iron ore varieties is carried out.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F552.6

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