【摘要】：2002年我國航空公司兼并重組以來，民航業(yè)穩(wěn)步快速增長，到2006年航空運(yùn)輸總周轉(zhuǎn)量排名全球第二，我國已經(jīng)成為了航空運(yùn)輸大國。2012年，我國航空公司共完成旅客運(yùn)輸周轉(zhuǎn)量5025.74億人公里，其中國航、東航、南航三大航空公司占據(jù)了63.14%的市場份額。大型航空公司經(jīng)營多年，兼并重組之后實(shí)力更加雄厚；中型航空公司歷經(jīng)多年發(fā)展，規(guī)模仍然不大；小型航空公司成立時(shí)間短，仍處于基礎(chǔ)設(shè)施建設(shè)階段。無論是在資源占有還是運(yùn)營管理方面，中小型航空公司均難與大型航空公司匹敵。在這種行業(yè)格局下，中小型航空公司首先應(yīng)該明確自身的競爭戰(zhàn)略，提升競爭力。 本文立足于我國民航業(yè)的發(fā)展現(xiàn)狀，運(yùn)用戰(zhàn)略管理思維方法，，對我國中小型航空公司競爭戰(zhàn)略進(jìn)行了深入研究。文章詳細(xì)分析了航空公司的宏觀戰(zhàn)略環(huán)境和行業(yè)環(huán)境，并從航線網(wǎng)絡(luò)、機(jī)隊(duì)結(jié)構(gòu)、人力資源、市場營銷和財(cái)務(wù)管理五個(gè)方面分析了中小型航空公司的內(nèi)部環(huán)境。在此基礎(chǔ)上，提出了我國中小型航空公司可供選擇的競爭戰(zhàn)略，并運(yùn)用數(shù)據(jù)包絡(luò)分析方法構(gòu)建航空公司競爭力評價(jià)模型。根據(jù)上述分析結(jié)果，提出我國中小型航空公司的競爭戰(zhàn)略選擇建議，并指出在戰(zhàn)略實(shí)施過程中需要注意的三個(gè)方面問題。中小型航空公司健康、快速發(fā)展不僅有助于繁榮我國航空運(yùn)輸市場，而且對實(shí)現(xiàn)我國民航強(qiáng)國戰(zhàn)略具有重要意義。
[Abstract]:Since the merger and reorganization of China's airlines in 2002, the civil aviation industry has grown steadily and rapidly. by 2006, the total turnover of air transport ranked second in the world, and China has become a big air transport country. Chinese airlines have completed a total of 502.574 billion passengers and kilometers, of which Air China Airlines, China Eastern Airlines and China Southern Airlines account for 63.14 per cent of the market share. Large airlines have been operating for many years, and their strength has become stronger after the merger and reorganization. After many years of development, the scale of medium-sized airlines is still small. Small airlines have been established for a short time and are still in the stage of infrastructure construction. In terms of resource possession and operation management, small and medium-sized airlines are difficult to compete with large airlines. In this industry structure, small and medium-sized airlines should first clarify their own competitive strategy to enhance competitiveness. Based on the present situation of the development of civil aviation industry in China, this paper makes a deep study on the competitive strategy of small and medium-sized airlines in China by using the method of strategic management thinking. This paper analyzes the macro strategic environment and industry environment of airlines in detail, and analyzes the internal environment of small and medium-sized airlines from five aspects: route network, fleet structure, human resources, marketing and financial management. On this basis, the competitive strategy of small and medium-sized airlines in China is put forward, and the evaluation model of airline competitiveness is constructed by using data envelopment analysis (DEA). According to the above analysis results, this paper puts forward some suggestions on the choice of competitive strategy of small and medium-sized airlines in China, and points out three problems that should be paid attention to in the process of strategy implementation. The healthy and rapid development of small and medium-sized airlines is not only conducive to the prosperity of China's air transport market, but also of great significance to the realization of the strategy of strengthening China's civil aviation.
【學(xué)位授予單位】：中國民用航空飛行學(xué)院
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F562.6;F271

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本文編號：2496756