【摘要】：網(wǎng)約車市場的飛速發(fā)展不僅給傳統(tǒng)產(chǎn)業(yè)造成了巨大沖擊,同時(shí)也是對(duì)市場監(jiān)管的挑戰(zhàn)。通過分析Uber、快的專車、易到用車三家網(wǎng)約車公司的運(yùn)營模式,對(duì)比其優(yōu)劣所在,總結(jié)出網(wǎng)約車市場在利用物聯(lián)網(wǎng)、大數(shù)據(jù)等新技術(shù)上的優(yōu)勢與不足,進(jìn)而分析其核心商業(yè)模式,并利用V4模型分析了網(wǎng)約車公司線上能力與線下能力的線性關(guān)系,總結(jié)網(wǎng)約車市場的核心業(yè)務(wù)。由此構(gòu)建政府指導(dǎo)定價(jià)策略模型,建立了大數(shù)據(jù)和云計(jì)算等新技術(shù)手段對(duì)網(wǎng)約車公司線上能力與線下能力進(jìn)行綜合評(píng)判的模型,從而為政府制定有針對(duì)性的指導(dǎo)定價(jià)策略提供路徑選擇。
[Abstract]:The rapid development of online car-hailing market not only has a great impact on traditional industries, but also a challenge to market supervision. By analyzing the operation mode of three online car hailing companies with Uber, express and easy access, and comparing their advantages and disadvantages, this paper sums up the advantages and disadvantages of the online car hailing market in the use of the Internet of things, big data and other new technologies. Then the core business model is analyzed, and the linear relationship between online capability and offline capability of online car-hailing company is analyzed by using V4 model, and the core business of online car-hailing market is summarized. Thus, the model of government-guided pricing strategy is constructed, and the model of comprehensive evaluation of online and offline capabilities of online car-hailing companies by new technical means such as big data and cloud computing is established. In order to provide a path choice for the government to formulate targeted pricing strategy.
【作者單位】： 太原理工大學(xué)經(jīng)濟(jì)管理學(xué)院;
【分類號(hào)】：F724.6;F572

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本文編號(hào)：2496262