【摘要】：本論文以廈門公交集團公司為研究對象，主要研究廈門公交集團自2006年成立以來，在積極追求優(yōu)質(zhì)服務(wù)、認(rèn)真履行社會責(zé)任這一大目標(biāo)的同時，不斷追求先進企業(yè)的經(jīng)營理念，特別是在企業(yè)戰(zhàn)略管理方面精耕細(xì)作，依靠企業(yè)自身的努力把廈門的公共交通事業(yè)做大做強。 本論文從國內(nèi)外公交行業(yè)發(fā)展現(xiàn)狀及我國公交行業(yè)競爭環(huán)境分析等方面入手，，結(jié)合企業(yè)的實際情況并運用企業(yè)戰(zhàn)略管理理論對廈門公交集團發(fā)展戰(zhàn)略進行了研究和探討。 本文的主要內(nèi)容和寫作框架： 第一部分：第1章緒論和第2章企業(yè)發(fā)展戰(zhàn)略相關(guān)理論，主要論述研究目前我國城市公交企業(yè)發(fā)展戰(zhàn)略的研究背景、目的與意義，以及研究方法。介紹企業(yè)發(fā)展戰(zhàn)略相關(guān)理論和SWOT分析法。 第二部分：第3章企業(yè)外部發(fā)展環(huán)境分析，對公交行業(yè)發(fā)展現(xiàn)狀和存在問題進行分析，主要分析國內(nèi)外公交行業(yè)發(fā)展概況，重點是對我國城市公共交通行業(yè)發(fā)展問題及公共交通行業(yè)競爭環(huán)境進行分析。 第三部分：第4章企業(yè)內(nèi)部發(fā)展條件分析，通過廈門公交集團現(xiàn)狀分析，在企業(yè)定位、使命和發(fā)展愿景指導(dǎo)下，具體分析廈門公交集團的核心競爭力和存在主要問題，明確企業(yè)優(yōu)劣勢。 第四部分：第5章廈門公交集團發(fā)展戰(zhàn)略，對廈門公交集團內(nèi)外部環(huán)境中關(guān)鍵要素進行選擇和歸納，結(jié)合企業(yè)定位，提出企業(yè)發(fā)展戰(zhàn)略目標(biāo)及主要措施，思考未來幾年廈門公交集團的發(fā)展前景。 論文以作者在廈門公交集團從事多年企業(yè)管理工作的經(jīng)驗為基礎(chǔ)，研究廈門公交集團在企業(yè)戰(zhàn)略制定、管理和實施等方面取得的成果，對廈門公交集團未來幾年的發(fā)展進行思考，以期對廈門公共交通事業(yè)的新一輪發(fā)展獻(xiàn)計獻(xiàn)策，并對其他城市公交企業(yè)制定良性可持續(xù)發(fā)展的企業(yè)發(fā)展戰(zhàn)略提供借鑒。 一個企業(yè)，失敗的原因各不相同，成功的經(jīng)驗大體相似�！皯�(zhàn)略領(lǐng)先”是廈門公交集團得以發(fā)展的“秘訣”：知已知彼——認(rèn)清企業(yè)內(nèi)外環(huán)境，分析企業(yè)優(yōu)劣勢；思維創(chuàng)新——確立企業(yè)使命愿景，尋找企業(yè)發(fā)展方向；方法得當(dāng)——制定有效保障措施，推進企業(yè)目標(biāo)實現(xiàn)。
[Abstract]:This paper takes Xiamen Public Transport Group as the research object, mainly studies that Xiamen Public Transport Group has been pursuing the management idea of advanced enterprises while actively pursuing high quality service and conscientiously fulfilling the goal of social responsibility since its establishment in 2006. Especially in the strategic management of enterprises, relying on their own efforts to make Xiamen's public transport bigger and stronger. Based on the development status of public transport industry at home and abroad and the analysis of competitive environment of public transport industry in China, this paper studies and discusses the development strategy of Xiamen Public Transport Group based on the actual situation of enterprises and the theory of enterprise strategic management. The main content and writing framework of this paper: the first part: chapter 1 introduction and chapter 2 related theories of enterprise development strategy, mainly discuss the research background, purpose and significance of the development strategy of urban public transport enterprises in our country at present. And research methods. This paper introduces the theory of enterprise development strategy and SWOT analysis method. The second part: chapter 3 analyzes the external development environment of the enterprise, analyzes the present situation and existing problems of the public transport industry, mainly analyzes the general situation of the development of the public transport industry at home and abroad. The emphasis is on the analysis of the development of urban public transport industry and the competitive environment of public transport industry in China. The third part: chapter 4 analyzes the internal development conditions of enterprises, through the analysis of the current situation of Xiamen bus Group, under the guidance of enterprise positioning, mission and development vision, specifically analyzes the core competitiveness and existing main problems of Xiamen Public Transport Group. Make clear the advantages and disadvantages of the enterprise. The fourth part: the fifth chapter is the development strategy of Xiamen bus Group, which selects and sums up the key elements in the internal and external environment of Xiamen Public Transport Group, and puts forward the strategic objectives and main measures of enterprise development combined with the positioning of enterprises. Think about the development prospect of Xiamen bus Group in the next few years. Based on the author's experience in enterprise management in Xiamen Public Transport Group for many years, this paper studies the achievements made by Xiamen Public Transport Group in the formulation, management and implementation of enterprise strategy. This paper thinks about the development of Xiamen Public Transport Group in the next few years, in order to provide suggestions for the new round of development of Xiamen public transport, and to provide reference for other urban public transport enterprises to formulate the enterprise development strategy of benign and sustainable development. In an enterprise, the reasons for failure are different, and the experience of success is roughly similar. "Strategic leadership" is the "secret" for the development of Xiamen Public Transport Group: knowing the other side-recognizing the internal and external environment of the enterprise, analyzing the advantages and disadvantages of the enterprise, thinking innovation-establishing the mission vision of the enterprise and looking for the development direction of the enterprise. The method is appropriate-to formulate effective safeguard measures to promote the realization of enterprise goals.
【學(xué)位授予單位】：武漢工程大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F572.6

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本文編號：2481302