國(guó)外郵輪企業(yè)經(jīng)營(yíng)模式比較研究
發(fā)布時(shí)間：2018-12-14 01:18
【摘要】：近年來(lái),國(guó)際郵輪產(chǎn)業(yè)繼續(xù)保持較高的增長(zhǎng)速度,并且發(fā)展重心開始逐漸向亞太地區(qū)轉(zhuǎn)移。作為全球重要的旅游客源國(guó)和旅游目的地國(guó),中國(guó)無(wú)疑正在成為全球郵輪市場(chǎng)的焦點(diǎn)。隨著國(guó)內(nèi)郵輪港口設(shè)施的不斷興建、政策法規(guī)的不斷完善、郵輪消費(fèi)市場(chǎng)的不斷形成,國(guó)內(nèi)郵輪企業(yè)應(yīng)運(yùn)而生。但是,國(guó)內(nèi)現(xiàn)有郵輪企業(yè)數(shù)量屈指可數(shù),并且都處于起步階段,缺乏成型的經(jīng)營(yíng)模式,面對(duì)國(guó)內(nèi)郵輪市場(chǎng)的逐步開放,外商獨(dú)資郵輪企業(yè)的成立,當(dāng)前思考我國(guó)郵輪企業(yè)的經(jīng)營(yíng)模式及發(fā)展問(wèn)題顯得尤為必要。 首先,本文界定了郵輪和郵輪企業(yè)的概念,在此基礎(chǔ)上歸納和總結(jié)全球郵輪企業(yè)市場(chǎng)布局現(xiàn)狀。其中,北美郵輪市場(chǎng)一直占據(jù)全球郵輪市場(chǎng)的絕對(duì)份額,歐洲和亞洲郵輪市場(chǎng)正在快速崛起。國(guó)內(nèi)目前可以稱為郵輪企業(yè)的只有中國(guó)郵輪有限公司和廈門環(huán)球郵輪有限公司。 其次,本文從理論上界定了經(jīng)營(yíng)模式和郵輪企業(yè)經(jīng)營(yíng)模式的概念,然后從定性分析的角度詳細(xì)闡述了國(guó)外主要和典型郵輪企業(yè)經(jīng)營(yíng)現(xiàn)狀和經(jīng)營(yíng)模式,為下一章從定量角度對(duì)這些郵輪企業(yè)經(jīng)營(yíng)模式進(jìn)行比較分析奠定基礎(chǔ)。 然后,本文通過(guò)對(duì)企業(yè)經(jīng)營(yíng)模式評(píng)價(jià)方法的優(yōu)選,確定采用數(shù)據(jù)包絡(luò)分析法(DEA)和Malmquist全要素生產(chǎn)率指數(shù)相結(jié)合的方法,利用DEAP2.1軟件包從橫向和縱向兩個(gè)角度對(duì)國(guó)外郵輪企業(yè)經(jīng)營(yíng)模式進(jìn)行評(píng)價(jià)。并且將上一章的定性分析和本章定量分析相結(jié)合總結(jié)不同經(jīng)營(yíng)模式的共性與個(gè)性以及利弊。 最后,本文在對(duì)國(guó)外主要和典型郵輪企業(yè)經(jīng)營(yíng)模式進(jìn)行定性分析和定量評(píng)價(jià)的基礎(chǔ)上,結(jié)合國(guó)內(nèi)郵輪企業(yè)面臨的內(nèi)外部環(huán)境,提出國(guó)外郵輪企業(yè)經(jīng)營(yíng)模式對(duì)國(guó)內(nèi)郵輪企業(yè)的啟示,并且給出了提升國(guó)內(nèi)郵輪企業(yè)經(jīng)營(yíng)管理水平的建議。本文研究成果為我國(guó)郵輪企業(yè)的健康起步和快速發(fā)展提供了重要的決策參考,同時(shí),也為處于航運(yùn)業(yè)低谷期、有意發(fā)展郵輪經(jīng)營(yíng)業(yè)務(wù)的航運(yùn)企業(yè)提供一定的借鑒意義。
[Abstract]:In recent years, the international cruise industry continues to maintain a high growth rate, and the focus of development began to shift to the Asia-Pacific region. As an important tourist source and destination country in the world, China is undoubtedly becoming the focus of the global cruise market. With the continuous construction of domestic cruise port facilities, the continuous improvement of policies and regulations, the continuous formation of the cruise consumer market, domestic cruise enterprises came into being. However, the number of existing cruise enterprises in China is few, and they are all in the initial stage, lacking of a formative business model. In the face of the gradual opening of the domestic cruise market, the establishment of wholly foreign-owned cruise enterprises, At present, it is necessary to think about the management mode and development of cruise enterprises in our country. First of all, this paper defines the concept of cruise and cruise enterprises, and summarizes the present situation of the global cruise enterprise market. Among them, the North American cruise market has been the absolute share of the global cruise market, while the European and Asian cruise markets are rising rapidly. At present, China Cruise Co., Ltd. and Xiamen Global Cruise Company are the only cruise companies in China. Secondly, this paper defines the concept of business model and cruise business model theoretically, and then from the qualitative analysis of the point of view of the main and typical overseas cruise enterprise business situation and business model. For the next chapter from the perspective of quantitative analysis of these cruise enterprise business model comparative analysis laid the foundation. Then, through the optimization of the evaluation method of enterprise business model, this paper determines the method of combining data Envelopment Analysis (DEA) with Malmquist Total Factor Productivity Index (TFP). In this paper, DEAP2.1 software package is used to evaluate the business model of foreign cruise enterprises from horizontal and vertical perspectives. The qualitative analysis and quantitative analysis of the previous chapter are combined to sum up the commonness, individuality and advantages and disadvantages of different business models. Finally, on the basis of qualitative analysis and quantitative evaluation of the main and typical overseas cruise enterprises, this paper combines the internal and external environment faced by domestic cruise enterprises. This paper puts forward the enlightenment of the overseas cruise enterprise management model to the domestic cruise enterprise, and gives some suggestions to improve the management level of the domestic cruise enterprise. The research results of this paper provide an important decision reference for the healthy start and rapid development of the cruise enterprises in our country. At the same time, it also provides a certain reference significance for the shipping enterprises which are in the low point of shipping industry and are interested in developing the cruise business.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F551;F224
本文編號(hào)：2377625
[Abstract]:In recent years, the international cruise industry continues to maintain a high growth rate, and the focus of development began to shift to the Asia-Pacific region. As an important tourist source and destination country in the world, China is undoubtedly becoming the focus of the global cruise market. With the continuous construction of domestic cruise port facilities, the continuous improvement of policies and regulations, the continuous formation of the cruise consumer market, domestic cruise enterprises came into being. However, the number of existing cruise enterprises in China is few, and they are all in the initial stage, lacking of a formative business model. In the face of the gradual opening of the domestic cruise market, the establishment of wholly foreign-owned cruise enterprises, At present, it is necessary to think about the management mode and development of cruise enterprises in our country. First of all, this paper defines the concept of cruise and cruise enterprises, and summarizes the present situation of the global cruise enterprise market. Among them, the North American cruise market has been the absolute share of the global cruise market, while the European and Asian cruise markets are rising rapidly. At present, China Cruise Co., Ltd. and Xiamen Global Cruise Company are the only cruise companies in China. Secondly, this paper defines the concept of business model and cruise business model theoretically, and then from the qualitative analysis of the point of view of the main and typical overseas cruise enterprise business situation and business model. For the next chapter from the perspective of quantitative analysis of these cruise enterprise business model comparative analysis laid the foundation. Then, through the optimization of the evaluation method of enterprise business model, this paper determines the method of combining data Envelopment Analysis (DEA) with Malmquist Total Factor Productivity Index (TFP). In this paper, DEAP2.1 software package is used to evaluate the business model of foreign cruise enterprises from horizontal and vertical perspectives. The qualitative analysis and quantitative analysis of the previous chapter are combined to sum up the commonness, individuality and advantages and disadvantages of different business models. Finally, on the basis of qualitative analysis and quantitative evaluation of the main and typical overseas cruise enterprises, this paper combines the internal and external environment faced by domestic cruise enterprises. This paper puts forward the enlightenment of the overseas cruise enterprise management model to the domestic cruise enterprise, and gives some suggestions to improve the management level of the domestic cruise enterprise. The research results of this paper provide an important decision reference for the healthy start and rapid development of the cruise enterprises in our country. At the same time, it also provides a certain reference significance for the shipping enterprises which are in the low point of shipping industry and are interested in developing the cruise business.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F551;F224
【引證文獻(xiàn)】
相關(guān)期刊論文 前1條
1 殷翔宇;;國(guó)際郵輪母港郵輪物資配送經(jīng)驗(yàn)借鑒[J];水運(yùn)管理;2013年07期
，本文編號(hào)：2377625
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