山東高速企業(yè)文化發(fā)展與形象設(shè)計
發(fā)布時間：2018-11-27 13:13
【摘要】：人類因為有夢想而偉大，企業(yè)因為有文化而繁榮。 只有在員工中引起共鳴的企業(yè)文化才是真正的企業(yè)文化。 優(yōu)秀的企業(yè)文化應(yīng)該是長期沉淀、與時俱進的企業(yè)文化。 世界500強企業(yè)管理演變的歷史證明，優(yōu)秀的企業(yè)文化，應(yīng)該以人為本，，以顧客為中心，努力服務(wù)社會，同時，平等對待員工，平衡相關(guān)者的利益，提倡團隊精神，并鼓勵創(chuàng)新。 對人而言，制度的約束盡管不是萬能的，但沒有制度的約束是萬萬不能的；同樣，企業(yè)文化并非是左右我們的惟一要素，但沒有企業(yè)文化也是萬萬不行的。 本文從國內(nèi)外高速公路企業(yè)文化建設(shè)的現(xiàn)況說起，對山東高速企業(yè)文化的現(xiàn)況進行了分析，并利用企業(yè)文化的相關(guān)理論，提出了山東高速企業(yè)文化的發(fā)展和形象設(shè)計。
[Abstract]:Human beings are great because they have dreams, and enterprises prosper because they have culture. Only the corporate culture that resonates with the employees is the true corporate culture. Excellent corporate culture should be a long-term precipitation, with the times of corporate culture. The history of the evolution of the management of the world's top 500 enterprises proves that excellent corporate culture should be people-oriented, customer-centered, and strive to serve the society. At the same time, we should treat our employees equally, balance the interests of our stakeholders, promote team spirit, and encourage innovation. To people, the restriction of institution is not omnipotent, but it is impossible without it. Similarly, corporate culture is not the only factor that influences us, but it is also impossible without corporate culture. This paper starts with the present situation of expressway enterprise culture construction at home and abroad, analyzes the present situation of Shandong high speed enterprise culture, and puts forward the development and image design of Shandong high speed enterprise culture by using the relevant theory of enterprise culture.
【學位授予單位】：山東師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F270;F542
本文編號：2360908
[Abstract]:Human beings are great because they have dreams, and enterprises prosper because they have culture. Only the corporate culture that resonates with the employees is the true corporate culture. Excellent corporate culture should be a long-term precipitation, with the times of corporate culture. The history of the evolution of the management of the world's top 500 enterprises proves that excellent corporate culture should be people-oriented, customer-centered, and strive to serve the society. At the same time, we should treat our employees equally, balance the interests of our stakeholders, promote team spirit, and encourage innovation. To people, the restriction of institution is not omnipotent, but it is impossible without it. Similarly, corporate culture is not the only factor that influences us, but it is also impossible without corporate culture. This paper starts with the present situation of expressway enterprise culture construction at home and abroad, analyzes the present situation of Shandong high speed enterprise culture, and puts forward the development and image design of Shandong high speed enterprise culture by using the relevant theory of enterprise culture.
【學位授予單位】：山東師范大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F270;F542
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