【摘要】：國際油運(yùn)市場持續(xù)低迷,國內(nèi)外油運(yùn)企業(yè)都受到?jīng)_擊,如何在此種形勢之下擺脫困境,扭轉(zhuǎn)長航油運(yùn)公司的局面,實(shí)現(xiàn)可持續(xù)發(fā)展,成為了長航油運(yùn)公司的一大難題。課題研究的目的在于深入分析長航油運(yùn)公司的經(jīng)營狀態(tài),找出長航油運(yùn)公司核心競爭力的優(yōu)勢之處與薄弱環(huán)節(jié),為長航油運(yùn)公司的發(fā)展提供參考。 本文在第二章對長航油運(yùn)公司作了簡單介紹,并結(jié)合長航油運(yùn)公司近幾年的生產(chǎn)數(shù)據(jù)、財(cái)務(wù)數(shù)據(jù)對長航油運(yùn)公司在貨運(yùn)量、周轉(zhuǎn)量、營業(yè)收入、凈利潤等方面未來的發(fā)展趨勢稍作探討。 在第三章首先提出了油運(yùn)企業(yè)核心競爭力的概念,然后分析出了一套全面的油運(yùn)企業(yè)核心競爭力構(gòu)成要素：船舶運(yùn)力、企業(yè)文化、企業(yè)創(chuàng)新力、企業(yè)財(cái)務(wù)、企業(yè)適應(yīng)能力,給出了各要素的定義、計(jì)算公式與適用標(biāo)準(zhǔn)。最后,引入了評(píng)價(jià)方法,介紹了層次分析法與模糊綜合評(píng)價(jià)法,給出了采用層次模糊綜合評(píng)價(jià)法評(píng)價(jià)油運(yùn)企業(yè)核心競爭力的步驟,建立了綜合評(píng)價(jià)模型。 第四章在介紹了Euronav、Frontline、OSG的基本情況之后,結(jié)合第三章中評(píng)價(jià)方法,構(gòu)建綜合評(píng)價(jià)模型,確定各指標(biāo)的權(quán)重與隸屬度,計(jì)算出了長航油運(yùn)公司與這三家企業(yè)的核心競爭力模糊綜合評(píng)價(jià)結(jié)果。然后,以模糊綜合評(píng)價(jià)各指標(biāo)的綜合得分與綜合評(píng)價(jià)結(jié)果為依據(jù),對比了長航油運(yùn)公司與另外三家企業(yè)的差距,找出長航油運(yùn)公司的優(yōu)勢主要表現(xiàn)在船舶運(yùn)力與企業(yè)創(chuàng)新能力上,而長航油運(yùn)公司略顯不足之處在于企業(yè)文化、企業(yè)財(cái)務(wù)與企業(yè)適應(yīng)能力。 根據(jù)第四章的分析結(jié)果,針對具體問題,為長航油運(yùn)公司出謀劃策,提出了繼續(xù)保持其船舶運(yùn)力、企業(yè)創(chuàng)新力優(yōu)勢的相關(guān)措施,對其在企業(yè)文化、企業(yè)財(cái)務(wù)及企業(yè)適應(yīng)能力上的不足提出了改善建議,即為第五章的內(nèi)容。 在油運(yùn)市場大環(huán)境不容樂觀的前提下,培養(yǎng)核心競爭力,保證可持續(xù)發(fā)展,已經(jīng)成為長航油運(yùn)公司的重大課題,希望本文的研究內(nèi)容能夠?qū)﹂L航油運(yùn)公司提升核心競爭力起到一定的幫助作用,同時(shí)也為其他油運(yùn)企業(yè)的核心競爭力評(píng)價(jià)及分析提供借鑒。
[Abstract]:The international oil transportation market continues to be depressed and the domestic and foreign oil transportation enterprises are under attack. How to get rid of the predicament under this situation, reverse the situation of the Changhang Oil Transportation Company and realize the sustainable development, has become a big problem for the Changhang Oil Transportation Company. The purpose of the research is to analyze the operating state of Changhang Oil Transportation Company, find out the advantages and weak links of the core competitiveness of Changhang Oil Transportation Company, and provide reference for the development of Changhang Oil Transportation Company. In the second chapter, a brief introduction is made to Changhang Oil Transportation Company, and combined with the production data of Changhang Oil Transportation Company in recent years, the financial data on the cargo volume, turnover, operating income of Changhang Oil Transportation Company, Net profit and other aspects of the future trend of development is slightly discussed. In the third chapter, the concept of core competence of oil transportation enterprises is put forward, and then a set of components of the core competence of oil transportation enterprises are analyzed: shipping capacity, corporate culture, enterprise innovation, enterprise finance, enterprise adaptability, and so on. The definition, calculation formula and applicable standard of each element are given. Finally, the evaluation method is introduced, the analytic hierarchy process (AHP) and the fuzzy comprehensive evaluation method are introduced, and the steps to evaluate the core competitiveness of oil transportation enterprises by using the hierarchical fuzzy comprehensive evaluation method are given, and the comprehensive evaluation model is established. The fourth chapter introduces the basic situation of Euronav,Frontline,OSG, combined with the evaluation method in the third chapter, constructs the comprehensive evaluation model, determines the weight and membership degree of each index. The fuzzy comprehensive evaluation results of the core competence of Changhang Oil Transportation Company and these three enterprises are calculated. Then, based on the comprehensive scores and the results of the fuzzy comprehensive evaluation, the gap between the Changhang Oil Transportation Company and the other three enterprises is compared. To find out that the advantages of Changhang Oil Transportation Company are mainly manifested in the shipping capacity and the innovation ability of the enterprise, while the deficiency of the Oil Transport Company lies in the corporate culture, the financial affairs and the adaptability of the enterprise. According to the analysis results of the fourth chapter, aiming at the specific problems, this paper gives some advice for Changhang Oil Transportation Company, and puts forward the relevant measures to maintain its ship transportation capacity and enterprise innovation power advantage, and puts forward some relevant measures to its corporate culture. The deficiency of finance and adaptability of enterprises puts forward some suggestions for improvement, that is, the content of chapter 5. Under the premise that the environment of oil transportation market is not optimistic, cultivating core competitiveness and ensuring sustainable development has become a major issue for Changhang Oil Transportation Company. It is hoped that the research content of this paper can help Changhang Oil Transportation Company to enhance its core competitiveness and also provide reference for the evaluation and analysis of the core competitiveness of other oil transportation enterprises.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F552.6;F426.22;F224

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本文編號(hào)：2337459