【摘要】：“十一五”以來(lái),隨著國(guó)家《中長(zhǎng)期鐵路網(wǎng)調(diào)整規(guī)劃方案》的實(shí)施,鐵路網(wǎng)規(guī)模進(jìn)一步擴(kuò)大,蘭渝鐵路、武廣客運(yùn)專(zhuān)線(xiàn)等一大批重點(diǎn)工程全面展開(kāi),為眾多物資生產(chǎn)企業(yè)帶來(lái)了巨大商機(jī)。進(jìn)入2011年以后,基于鐵路行業(yè)政策及建設(shè)資金等諸多原因,建設(shè)施工進(jìn)度整體放緩,物資需求量大幅度減少。作為主營(yíng)鐵路軌枕生產(chǎn)銷(xiāo)售業(yè)務(wù)的甘肅J公司,受到了市場(chǎng)形勢(shì)變化的較大沖擊,致使企業(yè)經(jīng)營(yíng)壓力短期內(nèi)持續(xù)攀升。與此同時(shí),受軌枕產(chǎn)品市場(chǎng)專(zhuān)業(yè)性、有限性,以及線(xiàn)路標(biāo)準(zhǔn)、運(yùn)輸半徑、產(chǎn)品升級(jí)、市場(chǎng)競(jìng)爭(zhēng)和今后幾年甘肅、寧夏兩省區(qū)及周邊路網(wǎng)結(jié)構(gòu)逐步完善后新線(xiàn)建設(shè)里程減少等影響,甘肅J公司在未來(lái)發(fā)展過(guò)程中將面臨嚴(yán)峻的挑戰(zhàn)和考驗(yàn)。 本文以甘肅J公司為研究對(duì)象,以戰(zhàn)略管理理論為研究的理論基礎(chǔ),重點(diǎn)探究了甘肅J公司的發(fā)展戰(zhàn)略。首先,闡明了本文的研究背景和意義,介紹了戰(zhàn)略理論的研究現(xiàn)狀和課題展開(kāi)的技術(shù)路線(xiàn)與方法。其次,重點(diǎn)對(duì)企業(yè)戰(zhàn)略管理相關(guān)理論進(jìn)行綜述,為本文的研究提供了理論支持。第三,運(yùn)用PEST、五力模型、EFE與企業(yè)內(nèi)部資源分析、IFE(?)(?)SWOT等分析方法,重點(diǎn)分析了甘肅J公司內(nèi)外部戰(zhàn)略環(huán)境和存在的優(yōu)勢(shì)與劣勢(shì),機(jī)會(huì)與威脅,為發(fā)展戰(zhàn)略的研究和制定奠定了基礎(chǔ)。第四,結(jié)合鐵路行業(yè)和工業(yè)制造企業(yè)特點(diǎn),運(yùn)用戰(zhàn)略管理理論,對(duì)甘肅J公司企業(yè)戰(zhàn)略進(jìn)行了研究,明確了甘肅J公司的企業(yè)愿景、使命與戰(zhàn)略目標(biāo),制定了總體戰(zhàn)略、競(jìng)爭(zhēng)戰(zhàn)略和職能戰(zhàn)略,并提出了具體的思路和方法。第五,從戰(zhàn)略實(shí)施步驟、實(shí)施重點(diǎn)、保障措施,以及戰(zhàn)略實(shí)施的評(píng)價(jià)與控制等四個(gè)方面闡述了甘肅J公司發(fā)展戰(zhàn)略實(shí)施的管控措施。第六,對(duì)本文進(jìn)行全面總結(jié),概要說(shuō)明甘肅J公司總體的經(jīng)營(yíng)形勢(shì),以及論文各部分的要點(diǎn)。 希望本文的研究結(jié)果可以為甘肅J公司下一步的改革發(fā)展提供必要的建議和參考。
[Abstract]:Since the 11th Five-Year Plan, with the implementation of the National Medium- and Long-Term Railway Network Adjustment Plan, the scale of the railway network has further expanded, and a large number of key projects, such as the Lanyu Railway and the Wu-Guang passenger dedicated Line, have been launched in an all-round way. For a large number of material production enterprises have brought huge business opportunities. Since the beginning of 2011, due to the railway industry policy and construction funds, the overall construction progress has slowed down, and the demand for materials has been greatly reduced. Gansu J Company, as the main railway sleeper production and sales business, has been greatly impacted by the changes of the market situation, which causes the enterprise operating pressure to keep rising in a short period of time. At the same time, due to the professionalism and limitation of the sleeper product market, as well as the line standards, transportation radius, product upgrading, market competition and Gansu Province in the coming years, After the road network structure of Ningxia two provinces and surrounding areas is gradually improved, Gansu J Company will face severe challenges and tests in the process of future development, such as reducing mileage of new line construction. This article takes Gansu J Company as the research object, takes the strategic management theory as the theoretical foundation, emphatically probes into the Gansu J company's development strategy. First of all, the research background and significance of this paper are expounded, and the research status of strategic theory and the technical route and method of project development are introduced. Secondly, the related theories of enterprise strategic management are summarized, which provides theoretical support for the research of this paper. Thirdly, by using the PEST, five-force model, EFE and, IFE (?) SWOT, this paper analyzes emphatically the internal and external strategic environment, strengths and weaknesses, opportunities and threats of Gansu J Company, which lays a foundation for the research and formulation of development strategy. Fourthly, combining the characteristics of railway industry and industrial manufacturing enterprises, using the theory of strategic management, this paper studies the enterprise strategy of Gansu J Company, clarifies the enterprise vision, mission and strategic goal of Gansu J Company, and formulates the overall strategy. Competitive strategy and functional strategy, and put forward specific ideas and methods. Fifthly, this paper expounds the control measures of Gansu J Company's development strategy from four aspects: the steps of strategic implementation, the key points of implementation, the safeguard measures, and the evaluation and control of the implementation of the strategy. Sixth, this paper summarizes the overall operating situation of Gansu J Company, as well as the main points of each part of the paper. It is hoped that the research results of this paper can provide necessary suggestions and references for the further reform and development of Gansu J Company.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272;F532.6

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本文編號(hào)：2286172