發(fā)布時間：2018-08-31 10:34

【摘要】：企業(yè)的競爭環(huán)境瞬息萬變,戰(zhàn)略管理就是研究企業(yè)的外部環(huán)境與內(nèi)部資源,設(shè)定企業(yè)的戰(zhàn)略目標(biāo),為保證目標(biāo)的正確落實和實現(xiàn)進行謀劃,將這種謀劃和決策付諸實施以及在實施過程中進行控制的一個動態(tài)管理過程。 本文的研究內(nèi)容是青島董家口港的戰(zhàn)略發(fā)展規(guī)劃,該港口由青島港口投資建設(shè)(集團)有限公司投資并負(fù)責(zé)開發(fā)建設(shè)與運營項目,位于青島膠南市南部,是近年來國家批準(zhǔn)建設(shè)的最大規(guī)模深水港之一,自然、區(qū)位優(yōu)勢得天獨厚,作為交通運輸、資源配置的樞紐,對當(dāng)?shù)亟?jīng)濟發(fā)展、產(chǎn)業(yè)集群帶動的作用越來越受到重視。隨著“山東半島莉色經(jīng)濟區(qū)規(guī)劃”的獲批與實施,青島董家口港開發(fā)建設(shè)納入了青島市重點發(fā)展規(guī)劃,在港口迅速發(fā)展建設(shè)的同時,其所面臨的內(nèi)外部風(fēng)險環(huán)境也愈發(fā)復(fù)雜,研究現(xiàn)階段該港口的戰(zhàn)略發(fā)展規(guī)劃具有一定實際意義。 文章首先對企業(yè)戰(zhàn)略管理理論進行了系統(tǒng)論述,簡要介紹了港口發(fā)展基礎(chǔ)理論及最新成果；其次,全面介紹董家口港的具體概況,分析其所屬經(jīng)濟腹地及運輸需求狀況,通過與周邊港口對比如大連港、天津港、日照港、連云港的比較分析,得出董家口港的綜合競爭情況。結(jié)合港口所處內(nèi)外部競爭形勢以及適用該港口發(fā)展的相關(guān)方針政策,如山東半島藍色經(jīng)濟區(qū)規(guī)劃、青島“環(huán)灣保護、擁灣發(fā)展”戰(zhàn)略等,通過PEST、波特五力、SWOT等戰(zhàn)略分析工具,對港口戰(zhàn)略發(fā)展環(huán)境進行系統(tǒng)分析。最后,根據(jù)以上分析,針對董家口港的資源察賦、競爭環(huán)境、內(nèi)外部機會與威脅,以青島建成東北亞國際航運中心為契機,提出了董家口港的發(fā)展戰(zhàn)略規(guī)劃及多項保障措施,即建設(shè)成為全球著名的能源儲運和大宗散貨中轉(zhuǎn)樞紐中心,世界先進的臨港產(chǎn)業(yè)與海洋高新技術(shù)產(chǎn)業(yè)高地,推動青島港口經(jīng)濟發(fā)展,發(fā)揮港口經(jīng)濟的帶動作用,促進青島港口經(jīng)濟、城市經(jīng)濟協(xié)調(diào)發(fā)展。
[Abstract]:The competitive environment of an enterprise is changing rapidly. Strategic management is a dynamic management process in which the external environment and internal resources of the enterprise are studied, the strategic objectives of the enterprise are set, the planning is carried out to ensure the correct implementation and Realization of the objectives, the implementation of such plans and decisions and the control in the implementation process.
The research content of this paper is the strategic development plan of Qingdao Dongjiakou Port, which is invested by Qingdao Port Investment Construction (Group) Co., Ltd. and is responsible for the development of construction and operation projects. Located in the south of Jiaonan City, Qingdao, it is one of the largest deepwater ports approved by the state in recent years. Naturally, the port enjoys unique geographical advantages as transportation. With the approval and implementation of the "Lise Economic Zone Planning of Shandong Peninsula", the development and construction of Dongjiakou Port in Qingdao has been incorporated into the key development planning of Qingdao City. While the port is developing rapidly, the internal and external risk rings it is facing are becoming more and more important. The environment is becoming more and more complicated. At this stage, the strategic development plan of the port has certain practical significance.
Firstly, this paper systematically discusses the theory of enterprise strategic management, briefly introduces the basic theory of port development and the latest achievements; secondly, it comprehensively introduces the general situation of Dongjiakou Port, analyzes its economic hinterland and transportation demand, and compares it with the surrounding ports such as Dalian Port, Tianjin Port, Rizhao Port and Lianyungang. The comprehensive competition situation of Dongjiakou Port is concluded. Combining with the internal and external competition situation of the port and the relevant policies and policies applicable to the port development, such as the Blue Economic Zone Planning of Shandong Peninsula, Qingdao's strategy of "protecting the Bay and supporting the Bay development", the relationship between the port strategic development environment is made by means of PEST, Porter's Five Forces, SWOT and other strategic analysis tools. Finally, according to the above analysis, in view of Dongjiakou Port's resources survey, competitive environment, internal and external opportunities and threats, taking Qingdao as an opportunity to build Northeast Asia International Shipping Center, this paper puts forward Dongjiakou Port's development strategic plan and a number of safeguard measures, that is, to build Dongjiakou Port into a world-famous energy storage and transportation hub and bulk cargo transfer center. The world's advanced port-vicinity industries and high-tech marine industries will promote the development of Qingdao's port economy, give full play to the leading role of port economy, promote the coordinated development of Qingdao's port economy and urban economy.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F552.7

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本文編號：2214723