【摘要】：隨著西安建設(shè)國家化大都市目標(biāo)的確立,市民對公共交通服務(wù)提出更高的要求,其服務(wù)目標(biāo)應(yīng)更加注重滿足不同受眾人群,不同需求的多樣式出行方式。自2010年開始,西安地鐵相繼開通6條線路,將會對西安公共交通出行方式產(chǎn)生重大影響。依據(jù)市委、市政府高度重視“公交優(yōu)先”理念,集中出臺一系列扶持政策,快速引領(lǐng)公交發(fā)展。 西安市公共交通總公司是西安市重要的國有企業(yè),承擔(dān)著市民日常的公共交通客運任務(wù),擔(dān)負(fù)著城市78%的公交交通出行率。本文試圖通過企業(yè)所處的內(nèi)、外部環(huán)境,結(jié)合企業(yè)自身擁有資源,以企業(yè)環(huán)境分析、SWOT分析等方法為主要工具,對西安市公共交通總公司發(fā)展戰(zhàn)略的制定、內(nèi)容和措施進(jìn)行研究。全文通過運用各種理論方法并結(jié)合相關(guān)文獻(xiàn)資料對企業(yè)進(jìn)行認(rèn)真分析,將企業(yè)發(fā)展戰(zhàn)略定位于：建立集團(tuán)化管理的公交運營平臺,取得地面公交與地鐵相互銜接、互為補充的新格局,實現(xiàn)以大容量軌道交通和快速公交為骨干,常規(guī)公交為主體,社區(qū)微型公交為補充、公共自行車為延伸,城鄉(xiāng)公交一體化的多層次、全方位的城市公共交通服務(wù)體系。 本文創(chuàng)新地提出,西安市公共交通總公司發(fā)展戰(zhàn)略落地于七個職能戰(zhàn)略方面：公共關(guān)系、治理結(jié)構(gòu)再造、業(yè)務(wù)發(fā)展、技術(shù)發(fā)展、信息化發(fā)展、人力資源與開發(fā)、企業(yè)文化發(fā)展等七個類型戰(zhàn)略。首先,企業(yè)需加強與政府職能部門的溝通協(xié)作,確保信息渠道通暢。其次,要重新塑造企業(yè)治理結(jié)構(gòu)、確保企業(yè)核心企業(yè)發(fā)展、引起先進(jìn)技術(shù)、運用公交智能化系統(tǒng)、保證人力資源管理有序進(jìn)展及成功塑造企業(yè)文化,并同步提出戰(zhàn)略規(guī)劃的實施及控制措施。 因此,企業(yè)發(fā)展戰(zhàn)略的精準(zhǔn)選擇及有效實施,為西安公交從“公交優(yōu)先”變?yōu)椤肮粌?yōu)秀”提供了理論基礎(chǔ),確保企業(yè)科學(xué)發(fā)展邁上新臺階,具有較強的實踐指導(dǎo)意義。
[Abstract]:With the establishment of the goal of building a nationalized metropolis in Xi'an, citizens have put forward higher requirements for public transport services, which should pay more attention to satisfying different audiences and different needs of various modes of travel. According to the Municipal Party Committee, the Municipal Government attaches great importance to the concept of "public transport priority" and has promulgated a series of supporting policies to lead the rapid development of public transport.
Xi'an Public Transport Corporation is an important state-owned enterprise in Xi'an, which undertakes the daily public transport passenger transport task and 78% of the city's public transport travel rate. Xi'an Public Transport Corporation's development strategy formulation, content and measures are studied. Through the use of a variety of theoretical methods and combined with relevant literature and materials for a serious analysis of the enterprise, the enterprise development strategy positioned in: the establishment of group management of public transport operation platform, to achieve the ground bus and subway links, complementary to each other. The new pattern realizes a multi-level and all-round urban public transport service system with mass transit and bus rapid transit as the backbone, conventional bus as the main body, community minibus as the supplement, public bicycle as the extension, urban and rural public transport integration.
This paper innovatively puts forward that the development strategy of Xi'an Public Transportation Corporation lies in seven functional strategies: public relations, restructuring of governance, business development, technological development, information development, human resources and development, enterprise culture development. Secondly, it is necessary to re-shape the corporate governance structure, ensure the development of core enterprises, bring about advanced technology, and use the public transport intelligent system to ensure the orderly progress of human resources management and successfully shape the corporate culture.
Therefore, the precise selection and effective implementation of the enterprise development strategy provide a theoretical basis for the transformation of Xi'an public transport from "public transport priority" to "public transport excellence", and ensure the scientific development of enterprises to a new level, which has a strong practical significance.
【學(xué)位授予單位】：西北大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F572.88

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