【摘要】：乘坐共享是共享經(jīng)濟(jì)模式的一部分,其影響了許多傳統(tǒng)行業(yè),如交通運輸,零售,物流,食品和飲料,金融和通信。共享經(jīng)濟(jì)的基本思想是為了省錢甚至是為了免費,從空間到技能,共享未充分利用的資產(chǎn)。參與交易的三方利益相關(guān)者:提供應(yīng)用程序,以配合供需的平臺公司;需要的商品或服務(wù)的消費者,以及提供的商品和服務(wù)的供應(yīng)商。簡單的營銷鏈降低了這種商業(yè)模式中的生產(chǎn)成本。因此他們可以提供更低的價格和促銷來吸引更多的消費者。乘坐共享快速增長的主要驅(qū)動力來源于技術(shù)的進(jìn)步,如GPS,智能手機,社交網(wǎng)絡(luò)和云計算。乘坐共享的業(yè)務(wù)模式通常與企業(yè)的先行者Uber相關(guān)。類似的商業(yè)模式,相繼出現(xiàn)在許多國家,如新加坡的Grab、印度的Ola、中國的滴滴、印度尼西亞的Go-Jek。共享乘坐的快速增長給全球許多城市的當(dāng)?shù)禺a(chǎn)業(yè)形成了競爭,同時也引發(fā)了許多抗議,如在澳大利亞、巴黎、紐約、倫敦、羅馬、和最近印度尼西亞。法律問題和不正當(dāng)競爭成為抗議的主要原因。盡管在許多國家都有抗議,但共享經(jīng)濟(jì)是存在許多潛在好處的。五個部分的全球共享經(jīng)濟(jì)的規(guī)模估計從2014年的150億美元增加到2025美元到3350億美元。有一些證據(jù)表明,該創(chuàng)新帶來了跨境投資機會。顛覆性業(yè)務(wù)可能為振興微型企業(yè)提供新的機遇,為政府提供新的收入來源。然而,任何不當(dāng)?shù)恼吆头ㄒ?guī)可能會抹殺商業(yè)創(chuàng)新的潛在利益。本文采用定性研究的方法,研究了印度尼西亞乘坐經(jīng)濟(jì)對出租車行業(yè)的影響。本文還通過共享經(jīng)濟(jì)在歐盟和中國的發(fā)展,總結(jié)經(jīng)驗教訓(xùn)和并且以全球觀念看待該問題。本文揭示了乘坐共享對出租車行業(yè)、就業(yè)和消費者的一些影響。它對印度尼西亞最大的出租車公司藍(lán)鳥在三個主要領(lǐng)域:車隊利用率,占用和司機費用產(chǎn)生了影響,該公司減少了業(yè)務(wù)擴張并且增加了司機的成本,因為在過去的一年中,該公司司機的高離職率。他們還創(chuàng)建和改進(jìn)APP提供在線訂車服務(wù)。另一個策略是與樣一個乘坐共享平臺印度尼西亞的Go-Jek合作。乘坐共享的另一個重要影響是它為不同教育背景下的失業(yè)人群提供了許多就業(yè)機會。共享經(jīng)濟(jì)提供的創(chuàng)新,通過提供可替代公共交通的更優(yōu)服務(wù),為消費者提供便利。印度尼西亞政府對這一現(xiàn)象作出了回應(yīng)并出臺了相關(guān)規(guī)定,但仍存在許多問題,而監(jiān)管中仍存在諸多挑戰(zhàn)。通過對其他國家的研究,本文認(rèn)為,印度尼西亞政府應(yīng)進(jìn)行全面的研究分享經(jīng)濟(jì),以獲得更好的信息為基礎(chǔ),制定適當(dāng)?shù)恼?并獲得這個業(yè)務(wù)的優(yōu)勢。
[Abstract]:Ride sharing is part of a shared economy that affects many traditional industries, such as transportation, retail, logistics, food and beverage, finance and communications. The basic idea of a shared economy is to save money or even to share underutilized assets for free, from space to skills. Tripartite stakeholders involved in the transaction: providing applications to match supply and demand to platform companies; consumers of needed goods or services; and suppliers of goods and services provided. Simple marketing chains reduce production costs in this business model. So they can offer lower prices and promotions to attract more consumers. The main drivers of rapid growth in ride-sharing are technological advances such as GPS, smartphones, social networking and cloud computing. A shared business model is often associated with the enterprise's pioneer Uber. Similar business models have emerged in many countries, such as Grab in Singapore, Olain in India, Didi in China and Go-Jek in Indonesia. The rapid growth of shared rides has created competition for local industries in many cities around the world, but has also sparked protests in Australia, Paris, New York, London, Rome and, more recently, Indonesia. Legal issues and unfair competition are the main causes of protest. Despite protests in many countries, there are many potential benefits to a shared economy. The size of the five-part global share economy is estimated to have increased to $2025 to $335 billion from $15 billion in 2014. There is some evidence that this innovation creates opportunities for cross-border investment. Disruptive business could provide new opportunities for revitalizing microenterprises and new sources of revenue for the government. However, any improper policies and regulations could obliterate the potential benefits of business innovation. In this paper, the impact of Indonesian economy on taxi industry is studied by qualitative method. Through the development of sharing economy in EU and China, this paper summarizes the experiences and lessons and looks at the problem from a global perspective. This article reveals some of the effects of ride sharing on the taxi industry, employment and consumers. It has had an impact on Bluebird, Indonesia's largest taxi company, in three main areas: fleet utilization, occupancy and driver fees. The company has reduced business expansion and increased driver costs because of the past year. The company has a high turnover rate of drivers. They also create and improve APP to provide online car booking services. Another strategy is to work with Go-Jek, Indonesia, for example, a ride-sharing platform. Another important impact of ride sharing is that it provides many jobs for unemployed people from different educational backgrounds. Innovation provided by the sharing economy facilitates consumers by providing better services that can replace public transport. The Indonesian government has responded to this phenomenon and introduced regulations, but there are still many problems and regulatory challenges. Through the study of other countries, this paper holds that the Indonesian government should conduct a comprehensive research on the sharing economy, based on better information, formulate appropriate policies, and gain the advantages of this business.
【學(xué)位授予單位】：江西財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F713.36;F571

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