【摘要】：本文基于企業(yè)價(jià)值角度構(gòu)建O2O企業(yè)盈利模式及其對企業(yè)價(jià)值的影響機(jī)理。首先解析O2O商業(yè)模式的價(jià)值網(wǎng),明確企業(yè)價(jià)值的主要內(nèi)容及O2O價(jià)值網(wǎng)構(gòu)建企業(yè)盈利模式;其次,引入滴滴出行案例,從利潤來源、企業(yè)定位、資產(chǎn)價(jià)值、外部環(huán)境等角度進(jìn)一步分析O2O盈利模式對企業(yè)價(jià)值的影響機(jī)理;最后,構(gòu)建估值模型論證O2O盈利模式對企業(yè)價(jià)值提升具有重要影響。
[Abstract]:This paper constructs O _ 2O profit model based on enterprise value and its influence mechanism on enterprise value. First, it analyzes the value net of the O2O business model, defines the main content of the enterprise value and constructs the profit model of the enterprise by the O2O value net, secondly, introduces the DiDi case, from the profit source, the enterprise localization, the asset value, From the perspective of external environment, we further analyze the influence mechanism of O _ 2O profit model on enterprise value. Finally, we build a valuation model to demonstrate that O _ 2O profit model has an important impact on enterprise value promotion.
【作者單位】： 鄭州電力高等�？茖W(xué)校;
【分類號】：F572;F724.6
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本文編號：2173829