新華國際海鐵聯(lián)運(yùn)業(yè)務(wù)發(fā)展戰(zhàn)略研究
發(fā)布時(shí)間:2018-07-03 09:25
本文選題:新華國際 + 長(zhǎng)鹽鐵路公司; 參考:《山東大學(xué)》2013年碩士論文
【摘要】:自從黨的十六大確立了全面建設(shè)小康社會(huì)的宏偉目標(biāo)后,中國國民經(jīng)濟(jì)持續(xù)穩(wěn)定地發(fā)展,從目前國內(nèi)經(jīng)濟(jì)和貿(mào)易情況來看,國內(nèi)GDP和外貿(mào)進(jìn)出總額將繼續(xù)保持穩(wěn)定的增長(zhǎng),將對(duì)我國集裝箱運(yùn)輸產(chǎn)生更大的需求。集裝箱運(yùn)輸是現(xiàn)代物流業(yè)的發(fā)展方向。而鐵路具有全天候、運(yùn)量大、運(yùn)距長(zhǎng)、運(yùn)價(jià)低、安全環(huán)保等優(yōu)勢(shì),作為物流鏈的重要環(huán)節(jié),作用是不可替代。長(zhǎng)鹽鐵路公司是典型的鐵路集裝箱運(yùn)輸企業(yè),在面對(duì)全球經(jīng)濟(jì)一體化的機(jī)遇和挑戰(zhàn)的情況下,率先改革,進(jìn)行物流化嘗試。尤其在海鐵聯(lián)運(yùn)方而,新華國際集裝箱碼頭公司(下文簡(jiǎn)稱新華國際)尋找新的經(jīng)濟(jì)增長(zhǎng)點(diǎn),通過資源整合,利用自有疏港鐵路長(zhǎng)鹽鐵路通過京廣、京九鐵路與全國鐵路網(wǎng)絡(luò)融合,將貨源腹地?cái)U(kuò)展至中西部?jī)?nèi)陸地區(qū),逐步將長(zhǎng)鹽鐵路公司打造成為以鐵路集裝箱運(yùn)輸為核心優(yōu)勢(shì)的現(xiàn)代化物流企業(yè)。 本文主要以企業(yè)戰(zhàn)略理論為基礎(chǔ),系統(tǒng)分析了國內(nèi)外鐵路集裝箱運(yùn)輸?shù)陌l(fā)展?fàn)顩r,中國港口海鐵聯(lián)運(yùn)市場(chǎng)的發(fā)展現(xiàn)狀及未來發(fā)展趨勢(shì),明確我國鐵路集裝箱運(yùn)輸物流化的發(fā)展目標(biāo),并指出我國鐵路集裝箱運(yùn)輸發(fā)展現(xiàn)代物流業(yè)的薄弱環(huán)節(jié)。運(yùn)用波特的產(chǎn)業(yè)競(jìng)爭(zhēng)戰(zhàn)略分析工具對(duì)新華國際的鐵路集裝箱運(yùn)輸市場(chǎng)的競(jìng)爭(zhēng)狀態(tài)、供需狀況、成長(zhǎng)因素進(jìn)行了深入分析。 最后,借助SWOT模型分析新華國際發(fā)展鐵路集裝箱運(yùn)輸?shù)淖陨韮?yōu)勢(shì)和劣勢(shì),以及外部的機(jī)遇和挑戰(zhàn),設(shè)計(jì)一整套操作性強(qiáng),并能為新華國際發(fā)展海鐵聯(lián)運(yùn)帶來實(shí)際變革的鐵路集裝箱運(yùn)輸物流化的發(fā)展方案,同時(shí)對(duì)同類企業(yè)有一定的參考價(jià)值。
[Abstract]:Since the 16th National Congress of the Party established the grand goal of building a well-off society in an all-round way, China's national economy has continued to develop steadily. Judging from the current domestic economic and trade situation, the total domestic GDP and foreign trade in and out of China will continue to maintain steady growth. Will produce greater demand to our country container transportation. Container transportation is the development direction of modern logistics industry. The railway has the advantages of all-weather, large volume, long distance, low freight rate, safety and environmental protection, etc. As an important link of logistics chain, the role is irreplaceable. Changyan Railway Company is a typical railway container transportation enterprise. In the face of the opportunity and challenge of global economic integration, Changyan Railway Company takes the lead in reform and logistics. In particular, on the seaborne rail transport side, the Xinhua International Container Terminal Company (hereinafter referred to as Xinhua International) is looking for new economic growth points. Through the integration of resources, it will use its own open Hong Kong railway and long salt railway to pass through Beijing and Guangzhou. The Beijing-Kowloon railway and the national railway network merge, expand the source of goods hinterland to the central and western inland area, and gradually build Changyan railway company into a modern logistics enterprise with railway container transportation as the core advantage. Based on the theory of enterprise strategy, this paper systematically analyzes the development situation of domestic and foreign railway container transportation, the present situation and future development trend of China's seaport seaborne transport market. The development goal of railway container transportation logistics in China is clarified, and the weak link of the development of modern logistics industry in China railway container transportation is pointed out. Using Porter's industrial competition strategy analysis tool, the paper analyzes the competitive state, supply and demand situation and growth factors of the railway container transportation market in Xinhua International. Finally, with the help of SWOT model, the author analyzes the advantages and disadvantages of Xinhua international railway container transportation, as well as the external opportunities and challenges, and designs a set of strong maneuverability. The development scheme of railway container transportation logistics which can bring practical change to the international development of sea-rail combined transport for Xinhua International is also of certain reference value to the similar enterprises at the same time.
【學(xué)位授予單位】:山東大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:F272;F512.4
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