本文選題：集裝箱 + 秦皇島港　； 參考：《燕山大學(xué)》2013年碩士論文

【摘要】：自上世紀(jì)七十年代發(fā)展起來(lái)的集裝箱運(yùn)輸，由于其快速、安全、準(zhǔn)確、直達(dá)等優(yōu)勢(shì)，在國(guó)際貿(mào)易中得到廣泛應(yīng)用，并成為港口未來(lái)的發(fā)展方向。我國(guó)加入WTO后，國(guó)際貿(mào)易量隨之增加，同時(shí)經(jīng)濟(jì)平穩(wěn)增長(zhǎng)以及河北省提出“環(huán)京津、環(huán)渤�！钡膬森h(huán)政策和發(fā)展海洋經(jīng)濟(jì)與臨港產(chǎn)業(yè)的新舉措，都為秦皇島港集裝箱業(yè)務(wù)的發(fā)展提供了更好的發(fā)展空間和發(fā)展時(shí)間。面對(duì)新的重大戰(zhàn)略制定期，秦皇島港新港灣集裝箱碼頭有限公司應(yīng)適時(shí)而動(dòng)，對(duì)其未來(lái)的發(fā)展進(jìn)行長(zhǎng)遠(yuǎn)規(guī)劃。 首先，本文在參照以往戰(zhàn)略資料和歷史資料的基礎(chǔ)上運(yùn)用戰(zhàn)略理論、市場(chǎng)營(yíng)銷理論、物流理論、管理信息理論等觀點(diǎn)和方法，從宏觀環(huán)境和行業(yè)環(huán)境著手分析秦皇島集裝箱業(yè)務(wù)發(fā)展的外部環(huán)境。從基礎(chǔ)設(shè)施、貨源腹地、市場(chǎng)需求、集疏運(yùn)能力、生產(chǎn)管理、人力資源、信息化建設(shè)等方面，分析了秦皇島港新港灣集裝箱碼頭有限公司發(fā)展的內(nèi)部環(huán)境。 其次，通過(guò)對(duì)內(nèi)、外部環(huán)境的定性分析，總結(jié)了秦皇島港新港灣集裝箱碼頭有限公司未來(lái)發(fā)展的機(jī)會(huì)、威脅、優(yōu)勢(shì)和劣勢(shì)。運(yùn)用移動(dòng)平均法對(duì)秦皇島港集裝箱吞吐量合理預(yù)測(cè)分析，得出未來(lái)五年的吞吐量預(yù)測(cè)數(shù)據(jù)。 最后，在定性和定量分析的基礎(chǔ)上，制定了秦皇島港新港灣集裝箱碼頭有限公司的戰(zhàn)略方針和戰(zhàn)略目標(biāo)，確定了公司成本領(lǐng)先的戰(zhàn)略模式。為了配合上述戰(zhàn)略的實(shí)施，提出了一系列的對(duì)策和具體保證措施。 本文創(chuàng)新之處在于：通過(guò)采用定性和定量分析相結(jié)合，運(yùn)用SWOT模型和移動(dòng)平均法論證了秦皇島港集裝箱業(yè)務(wù)的發(fā)展模式，，提出秦皇島港集裝箱業(yè)務(wù)的發(fā)展戰(zhàn)略模式設(shè)計(jì)和實(shí)施保障，為秦皇島港集裝箱業(yè)務(wù)未來(lái)的發(fā)展指出了方向。
[Abstract]:Container transportation, which has been developed since the 1970s, has been widely used in international trade because of its advantages of speed, safety, accuracy and direct access, and has become the future development direction of the port. After China's entry into WTO, the volume of international trade increases with the steady growth of the economy, and Hebei Province puts forward the two-ring policy of "encircling Beijing, Tianjin and the Bohai Sea" and the new measures of developing marine economy and port industry. Both for Qinhuangdao Port container business development to provide a better development space and development time. In the face of the new important strategic formulation period, Qinhuangdao Port New Harbour Container Terminal Co., Ltd. should timely and move to its future development of long-term planning. First of all, based on the reference to the past strategic information and historical data, this paper applies strategic theory, marketing theory, logistics theory, management information theory and other viewpoints and methods. This paper analyzes the external environment of Qinhuangdao container business development from macro environment and industry environment. This paper analyzes the internal environment of the development of Qinhuangdao Port New Harbour Container Terminal Co., Ltd from the aspects of infrastructure, supply hinterland, market demand, transportation capacity, production management, human resources, information construction and so on. Secondly, through the qualitative analysis of internal and external environment, the paper summarizes the opportunities, threats, strengths and weaknesses of Qinhuangdao New Harbour Container Terminal Co., Ltd. By using the moving average method, the container throughput of Qinhuangdao Port is reasonably predicted and the throughput forecast data in the next five years are obtained. Finally, on the basis of qualitative and quantitative analysis, the strategic principles and objectives of Qinhuangdao New Harbour Container Terminal Co., Ltd are formulated, and the strategic mode of leading cost is determined. In order to cooperate with the implementation of the strategy, a series of countermeasures and specific measures are put forward. The innovation of this paper lies in: through the combination of qualitative and quantitative analysis, using SWOT model and moving average method to prove the development model of container business in Qinhuangdao Port. This paper puts forward the design and implementation guarantee of the development strategy of the container business in Qinhuangdao Port, and points out the direction for the future development of the container business in Qinhuangdao Port.
【學(xué)位授予單位】：燕山大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F272;F552.6

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 劉佳;;秦皇島港發(fā)展集裝箱多式聯(lián)運(yùn)的SWOT分析[J];經(jīng)營(yíng)管理者;2015年26期

本文編號(hào)：2073946