本文選題：高速鐵路 + 民航競爭��； 參考：《西南交通大學(xué)》2012年碩士論文

【摘要】：隨著《中長期鐵路網(wǎng)規(guī)劃(2008年調(diào)整)》規(guī)劃的不斷實(shí)施,我國高速鐵路網(wǎng)已初具雛形。為應(yīng)對來自高速鐵路的競爭,民航推出了包括成本策略、航線網(wǎng)絡(luò)優(yōu)化策略、大客戶策略、網(wǎng)上值機(jī)策略、價(jià)格策略等在內(nèi)的綜合性應(yīng)對措施。在這種情況下,我國高速鐵路如何處理與民航的競爭合作關(guān)系?如何改善高速鐵路運(yùn)輸產(chǎn)品品質(zhì)?采取什么樣的適合高速鐵路特點(diǎn)的競爭策略?以不斷提高高速鐵路市場競爭力,促進(jìn)我國鐵路經(jīng)營管理體制機(jī)制的有效轉(zhuǎn)變,是我國鐵路產(chǎn)業(yè)迫切需要解決的重大理論和實(shí)踐問題。 高速鐵路與民航在距離、速度、時間、價(jià)格、安全、能耗等方面有明顯差別,有著各自的相對比較優(yōu)勢,有著各自的核心競爭力,有著各自的競爭優(yōu)勢區(qū)間。論文運(yùn)用出行時間模型分析了高速鐵路與民航基本的競爭優(yōu)勢區(qū)間�？傮w而言,時速300公里/小時的高速鐵路在1000公里出行距離范圍內(nèi)具有競爭優(yōu)勢,民航在1200公里以上出行距離范圍內(nèi)具有競爭優(yōu)勢。影響消費(fèi)者選擇民航或高速鐵路的因素較多,論文運(yùn)用消費(fèi)者均衡理論論證了高速鐵路需要優(yōu)化出行時間、價(jià)格、舒適、安全、便捷等產(chǎn)品指標(biāo)。高速鐵路市場競爭力主要通過高速鐵路運(yùn)輸產(chǎn)品得以表現(xiàn),高速鐵路運(yùn)輸產(chǎn)品包括核心功能、基本特性和附加價(jià)值三個層次,運(yùn)輸產(chǎn)品分析是高速鐵路市場競爭力優(yōu)化策略選擇的基礎(chǔ)。產(chǎn)品策略、價(jià)格策略、渠道策略、促銷策略、資源策略、競合策略、樞紐策略、信息化策略等是優(yōu)化高速鐵路市場競爭力的重要手段,國內(nèi)外民航和高速鐵路也提供了可資借鑒的成功經(jīng)驗(yàn)。 論文的主要結(jié)論包括：(1)由于技術(shù)經(jīng)濟(jì)特性不同,高速鐵路與民航有著各自的比較優(yōu)勢和基本的市場優(yōu)勢區(qū)間；(2)高速鐵路運(yùn)輸產(chǎn)品是獲取市場競爭力的基礎(chǔ),通過改善與運(yùn)輸產(chǎn)品相關(guān)聯(lián)的質(zhì)量指標(biāo),提升運(yùn)輸產(chǎn)品品質(zhì),可提升高速鐵路市場競爭力；(3)除了傳統(tǒng)市場營銷策略之外,高速鐵路還可采取資源策略、競合策略、樞紐策略、信息化策略等優(yōu)化競爭力的特殊策略。(4)我國高速鐵路需借鑒國內(nèi)外經(jīng)驗(yàn),對現(xiàn)有管理體制機(jī)制做出變革,以更好地適應(yīng)運(yùn)輸市場競爭需要。
[Abstract]:With the implementation of the medium and long term Railway Network Planning (2008 Adjustment), China's high-speed railway network has taken shape. In order to cope with the competition from high-speed railway, civil aviation has put forward comprehensive countermeasures including cost strategy, route network optimization strategy, major customer strategy, online check-in strategy, price strategy and so on. In this case, how to deal with the high-speed railway and civil aviation competition and cooperation? How to improve the quality of high-speed railway transport products? What kind of competitive strategy should be adopted to suit the characteristics of high-speed railway? In order to continuously improve the market competitiveness of high-speed railway and promote the effective transformation of railway management and management system in our country, it is an important theoretical and practical problem that our railway industry urgently needs to solve. There are obvious differences in distance, speed, time, price, safety and energy consumption between high-speed railway and civil aviation. In this paper, the travel time model is used to analyze the competitive advantages of high-speed railway and civil aviation. In general, the high-speed railway with a speed of 300km / h has a competitive advantage in the travel distance range of 1000 km / h, and the civil aviation has a competitive advantage in the travel distance range of more than 1200 km / h. There are many factors that affect consumers' choice of civil aviation or high-speed railway. This paper uses the consumer equilibrium theory to demonstrate that high-speed railway needs to optimize the travel time, price, comfort, safety, convenience and other product indicators. The market competitiveness of high-speed railway is mainly expressed by high-speed railway transport products. High-speed railway transport products include three levels: core function, basic characteristics and added value. The analysis of transportation products is the basis for the selection of competitive strategies for high-speed railway market. Product strategy, price strategy, channel strategy, promotion strategy, resource strategy, competition strategy, hub strategy, information strategy and so on are important means to optimize the market competitiveness of high-speed railway. Domestic and foreign civil aviation and high-speed railway also provide the successful experience that can draw lessons from. The main conclusions of this paper are as follows: (1) because of the different technical and economic characteristics, high-speed railway and civil aviation have their respective comparative advantages and basic market advantages.) High-speed railway transport products are the basis for gaining market competitiveness. By improving the quality index associated with transportation products and improving the quality of transport products, the market competitiveness of high-speed railway can be enhanced. In addition to the traditional marketing strategy, high-speed railway can also adopt resource strategy, competition strategy, hub strategy, etc. China's high-speed railway should learn from domestic and foreign experiences and make changes to the existing management system and mechanism in order to better meet the needs of competition in the transportation market.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F562.6;F532

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 李云龍;;淺談如何提高鐵路客運(yùn)服務(wù)質(zhì)量[J];黑龍江科技信息;2013年22期

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本文編號：1990278