發(fā)布時間：2018-06-05 21:04

  本文選題：港口煤炭運輸 + 發(fā)展戰(zhàn)略��； 參考：《華中科技大學》2015年碩士論文

【摘要】：本文是關(guān)于R港煤炭運輸發(fā)展戰(zhàn)略研究的論文,論文系統(tǒng)地對其內(nèi)部環(huán)境和外部環(huán)境進行了全面分析,總結(jié)出了自身的優(yōu)勢和劣勢、面臨的機遇和威脅,通過SWOT分析工具,研究并提出了符合公司特點的發(fā)展戰(zhàn)略和實施方案。R港煤炭運輸?shù)膬?yōu)勢表現(xiàn)在四個方面:一是擁有充足能力的專業(yè)化煤炭輸出碼頭;二是集疏運條件發(fā)達;三是煤炭中轉(zhuǎn)大港地位突出;四是集團總體戰(zhàn)略思路清晰,組織環(huán)境優(yōu)越。劣勢表現(xiàn)在四個方面:一是輸出能力充足,但能力富余嚴重;二是上水接卸無專業(yè)化泊位,能力缺口大;三是新的晉中南煤炭運輸大通道與港口現(xiàn)有車型匹配不適;四是港城矛盾嚴重,粉塵污染嚴重。面臨的機遇表現(xiàn)在六個方面:一是國家宏觀政策將持續(xù)支持經(jīng)濟發(fā)展;二是經(jīng)濟發(fā)展向好,帶動煤炭能源消費增長;三是供方和顧客會持續(xù)給予R港以支持;四是競爭對手明確,R港競爭力最強;五是晉中南煤炭運輸大通道為R港下水煤炭持續(xù)發(fā)展提供了有力保障;六是煤炭市場空間充足。面臨的而威脅表現(xiàn)在四個方面:一是競爭對手之間競爭日趨激烈,反擊能力增強;二是潛在進入者既造成了威脅,也加劇了競爭;三是社會因素中環(huán)保壓力加劇;四是企業(yè)用工成本增加。在對優(yōu)勢、劣勢和機遇、威脅分析的基礎(chǔ)上,本文科學地使用SWOT分析矩陣,認為R港煤炭運輸宜選擇以增長型戰(zhàn)略為主、其他戰(zhàn)略為輔的組合型戰(zhàn)略,既要充分利用內(nèi)部優(yōu)勢,牢牢把握外部機會,又要積極應(yīng)對外部挑戰(zhàn),克服自身劣勢,實現(xiàn)內(nèi)涵式發(fā)展。
[Abstract]:This paper is about R port coal transportation development strategy research paper, the paper has carried on the comprehensive analysis to its internal environment and the external environment systematically, has summed up its own superiority and the inferiority, faces the opportunity and the threat, through the SWOT analysis tool, Research and put forward the development strategy and implementation plan in accordance with the characteristics of the company. The advantages of coal transportation in port R are shown in four aspects: one is the specialized coal export wharf with sufficient capacity, the other is the developed collecting and distributing conditions; Third, the status of coal transit port prominent; fourth, the group's overall strategic thinking clear, organizational environment superior. The disadvantages are shown in four aspects: first, the output capacity is sufficient, but the capacity surplus is serious; second, there is no specialized berth in Shangshui connection and unloading, and the capacity gap is large; third, the new coal transport channel in the south of Jinzhong is not suitable for matching the existing models of the port; Fourthly, the contradiction between port and city is serious and dust pollution is serious. The opportunities are shown in six aspects: first, the national macro policy will continue to support the economic development; second, the economic development will improve to promote the growth of coal energy consumption; third, the supply side and customers will continue to give support to R port; Fourth, the competitors are clear that the competitiveness of the R port is the strongest; fifth, the coal transport channel in the south of Jinzhong provides a strong guarantee for the sustainable development of coal in the R port; sixth, the coal market has sufficient space. The threats are manifested in four aspects: first, the competition between competitors is becoming fiercer and stronger, the second is that the potential entrants not only cause the threat, but also aggravate the competition, third, the pressure of environmental protection in the social factors intensifies; Fourth, enterprise labor costs increased. On the basis of the analysis of strengths, weaknesses, opportunities and threats, this paper uses SWOT analysis matrix to study the use of SWOT analysis matrix. It is concluded that the combination strategy of coal transportation in R port should be based on growth strategy, supplemented by other strategies, and should make full use of its internal advantages. Firmly grasp the external opportunities, but also actively respond to external challenges, overcome their own weaknesses, and achieve implicit development.
【學位授予單位】：華中科技大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F552.6;F426.21

【參考文獻】

相關(guān)期刊論文 前10條

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本文編號：1983395