發(fā)布時間：2018-05-24 09:29

  本文選題：客運經(jīng)營模式 + 營銷管理��； 參考：《西南交通大學》2014年碩士論文

【摘要】：鐵路是我國現(xiàn)代經(jīng)濟體系中十分重要的一環(huán),歷經(jīng)近200年發(fā)展歷史的鐵路在今天依然是各國人員、物資流動的重要方式。我國擁有當今世界最為龐大的鐵路客運系統(tǒng)。截至2013年底,全國鐵路營業(yè)里程達到11萬公里。隨著我國高速公路的迅速發(fā)展以及大型運輸企業(yè)的不斷增加,公路運輸將在更廣范圍內(nèi)分流鐵路的客源；民航重組后,以其速度快、旅行時間短的巨大優(yōu)勢,爭搶鐵路長距離運輸?shù)目驮�。鐵路的運輸企業(yè)不可能固守“鐵老大”的位置,放任客運市場的流失,根據(jù)旅客需求,運用先進的經(jīng)營管理模式,與市場接軌,開展多種形式的營銷,搶占旅客運輸市場份額,增加客運經(jīng)營收入是鐵路發(fā)展的必然要求。本文首先分析我國現(xiàn)行鐵路客運的經(jīng)營管理模式,經(jīng)營現(xiàn)狀及客運服務存在的問題,通過認真研究對比國外鐵路客運經(jīng)營管理的相關(guān)資料,得到一定啟示,在鐵路客運的經(jīng)營及服務方面提出了自己的看法。在總結(jié)唐山車務段經(jīng)營范圍、經(jīng)營方式、客服系統(tǒng)、經(jīng)營管理等方面的基礎(chǔ)上,進一步分析了車務段經(jīng)營管理及服務現(xiàn)狀,發(fā)現(xiàn)車務段在人員、體制、營銷、服務等影響客運經(jīng)營的一系列問題,并提出解決問題的措施,對車務段客運經(jīng)營創(chuàng)新策略提出了意見。
[Abstract]:Railway is a very important link in the modern economic system of our country. After nearly 200 years of development, railway is still an important way for the movement of people and goods in various countries today. China has the largest railway passenger transport system in the world. By the end of 2013, the country's railway mileage reached 110000 kilometers. With the rapid development of highway in our country and the increasing of large transportation enterprises, highway transportation will distribute the passenger source of railway in a wider range. After the reorganization of civil aviation, with its great advantages of fast speed and short travel time, Scramble for the source of passengers for long-distance railway transportation. It is impossible for railway transport enterprises to hold firmly to the position of "iron boss", to allow the loss of the passenger transport market, to apply advanced business and management models according to passenger demand, to integrate with the market, to carry out various forms of marketing, and to seize the share of passenger transport market. Increasing passenger transport revenue is the inevitable requirement of railway development. This paper first analyzes the current management mode of railway passenger transport in our country, the present management situation and the existing problems of passenger transport service, and obtains some enlightenment by studying and comparing the relevant data of foreign railway passenger transport management. In the railway passenger transport management and service aspects put forward their own views. On the basis of summing up the scope of operation, mode of operation, customer service system, management and management of Tangshan section, this paper further analyzes the present situation of operation, management and service of the section, and finds out that the section is in personnel, system, marketing, etc. A series of problems affecting passenger transport management, such as service, are put forward, and the measures to solve these problems are put forward, and some suggestions are put forward on the innovation strategy of passenger transport management in train service section.
【學位授予單位】：西南交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F532.6

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