本文選題：民營企業(yè) + 路橋公司��； 參考：《吉林大學》2013年碩士論文

【摘要】：吉林道橋工程建設集團前身是通化道橋建設有限公司，公司成立于1998年，并與2011完成集團化改造。該企業(yè)目前是吉林省內為數(shù)不多的具有國家公路工程施工總承包一級資質的民營基礎設施建設企業(yè)。在15年的發(fā)展歷程中，吉林道橋集團把握住了兩次國家在道路橋梁方面建設加大投入的好機會，一次是20世紀90年代末，國家加大基礎道路橋梁建設的投入；一次是21世紀初，國家在“村村通”路面硬化方面的大力投入；這兩次政策性投入使得吉林道橋集團獲得發(fā)展的絕佳機遇，迅速成長擴大，人員規(guī)模從公司成立初期的200人，發(fā)展到2000余人；營業(yè)收入從成立初期的400萬，發(fā)現(xiàn)到現(xiàn)在近30個億。雖然在過去的十五年里，吉林道橋集團取得優(yōu)異的成績，但隨著外部政治、經濟環(huán)境的不斷變化和企業(yè)不斷擴大后，內部存在的問題日益顯現(xiàn)，給正處于發(fā)展階段的吉林道橋集團的發(fā)展也帶來的巨大的挑戰(zhàn)和壓力。而在面臨著國家加大對高速公路建設方面投資這個新的機遇，吉林道橋集團能夠有效地利用現(xiàn)有的優(yōu)勢資源，公司的核心能力，獲得更大更新的競爭優(yōu)勢，這些都離不開企業(yè)戰(zhàn)略的制定。結合企業(yè)的實際情況，充分認清企業(yè)自身的核心能力及存在問題，，充分識別其所面臨的外部機遇與威脅，從而制定正確而能夠滿足企業(yè)長期發(fā)展的戰(zhàn)略，對于吉林道橋集團而言具有現(xiàn)實的意義。本論文以民營基礎設施施工企業(yè)吉林道橋集團制定發(fā)展戰(zhàn)略過程為主線，共分六個章節(jié)進行闡述和論證。第1章介紹了吉林道橋集團發(fā)展戰(zhàn)略研究的選題背景和國內外研究現(xiàn)狀，對論文的思路和主要內容進行了說明。第2章對企業(yè)戰(zhàn)略管理、企業(yè)發(fā)展戰(zhàn)略管理以及在本篇論文要用的幾種分析模型進行了闡述。第3章首先對吉林道橋集團的基本情況和發(fā)展現(xiàn)狀進行了介紹，然后對企業(yè)目前存在的問題的主要原因進行了分析，以更好的了解企業(yè)；第4章，首先對企業(yè)發(fā)展戰(zhàn)略制定的參與要素（外部環(huán)境和內部環(huán)境）進行分析，然后運用SWOT分析工具對目前吉林道橋內外部情況作了整體分析。第5章本著揚長避短的原則，制定了企業(yè)的發(fā)展戰(zhàn)略。第6章在第5章確定的發(fā)展戰(zhàn)略基礎上，指出了吉林道橋集團發(fā)展戰(zhàn)略實施的相關業(yè)務保障措施。
[Abstract]:Jilin Road Bridge Engineering Construction Group was founded in 1998 and completed group transformation with 2011, its predecessor is Tonghua Road Bridge Construction Co., Ltd. At present, this enterprise is one of the few private infrastructure construction enterprises in Jilin Province, which has the first class qualification of national highway construction general contract. In its 15 years of development, Jilin Road and Bridge Group has grasped two good opportunities for the state to increase investment in road and bridge construction, one in the late 1990s, the other in the beginning of the 21st century. The national investment in "village and village" road surface hardening; these two policy inputs make Jilin Daoqiao Group obtain the excellent opportunity of development, grow rapidly and expand, the personnel scale grows from 200 people at the initial stage of the company to more than 2000 people; Operating income from the initial 4 million, found to now nearly 3 billion. Although the Jilin Daoqiao Group has made outstanding achievements in the past 15 years, with the continuous changes in the external political and economic environment and the continuous expansion of enterprises, the internal problems have become increasingly apparent. The development of Jilin Daqiao Group is in the stage of development, which also brings great challenges and pressures. In the face of new opportunities for the state to increase investment in highway construction, Jilin Daoqiao Group can effectively utilize its existing superior resources, the company's core competencies, and obtain a more updated competitive advantage. These are inseparable from the formulation of enterprise strategy. Combined with the actual situation of the enterprise, it fully recognizes the core competence and existing problems of the enterprise itself, fully recognizes the external opportunities and threats it faces, and formulates a correct strategy that can meet the long-term development of the enterprise. For Jilin Road Bridge Group has practical significance. This paper takes Jilin Daoqiao Group, a private infrastructure construction enterprise, as the main line to formulate the development strategy. It is divided into six chapters to elaborate and demonstrate. The first chapter introduces the background of Jilin Daoqiao Group's development strategy research and the current research situation at home and abroad, and explains the ideas and main contents of the paper. In chapter 2, the strategic management of enterprise, the strategic management of enterprise development and several analytical models used in this paper are expounded. The third chapter first introduces the basic situation and development status of Jilin Daoqiao Group, and then analyzes the main reasons of the existing problems in order to better understand the enterprise; Chapter 4, Firstly, the paper analyzes the factors of enterprise development strategy (external environment and internal environment), and then makes an overall analysis of the internal and external situation of Jilin Road and Bridge by using the SWOT analysis tool. Chapter 5, in line with the principle of promoting strengths and circumventing weaknesses, formulates the development strategy of enterprises. On the basis of the development strategy defined in Chapter 5, the sixth chapter points out the relevant business guarantee measures for the implementation of the development strategy of Jilin Daoqiao Group.
【學位授予單位】：吉林大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F542.6

【參考文獻】

相關期刊論文 前1條

1 張學文,周浩明;企業(yè)戰(zhàn)略管理理論的新發(fā)展與新趨勢[J];湖南經濟管理干部學院學報;2004年04期

本文編號：1927925