本文選題：發(fā)展戰(zhàn)略 + 信息化　； 參考：《大連海事大學(xué)》2013年碩士論文

【摘要】：戰(zhàn)略管理能力是企業(yè)核心競(jìng)爭(zhēng)力的重要組成部分,在企業(yè)價(jià)值最大化的過程中持續(xù)發(fā)揮著重要作用,企業(yè)對(duì)戰(zhàn)略管理的重視程度和水平,直接決定著企業(yè)價(jià)值最大化的實(shí)現(xiàn)程度。而目前,全球經(jīng)濟(jì)正處于趨向信息化發(fā)展的時(shí)代背景下,信息化水平作為一個(gè)重要的衡量指標(biāo)在我國(guó)經(jīng)濟(jì)建設(shè)的社會(huì)發(fā)展中,其重要性可見一斑。信息化更是我國(guó)企業(yè)現(xiàn)代化發(fā)展的必經(jīng)之路。隨著天津港向世界一流大港的發(fā)展,天津外輪理貨有限公司在未來的發(fā)展道路中,也面臨著重要的挑戰(zhàn)。在公司發(fā)展戰(zhàn)略制定上,信息化戰(zhàn)略占有舉足輕重的地位。 本文通過天津外輪理貨有限公司信息化發(fā)展現(xiàn)狀,分析信息化發(fā)展對(duì)于公司發(fā)展的重要性,重點(diǎn)把握兩個(gè)重要的基本概念：“信息化”和“發(fā)展戰(zhàn)略”,結(jié)合研究公司信息化發(fā)展的優(yōu)勢(shì),分析得出公司信息化發(fā)展所面臨的問題有：外輪理貨綜合信息管理系統(tǒng)沒得到充分應(yīng)用、數(shù)據(jù)安全及連續(xù)服務(wù)存在隱患、輔助決策作用發(fā)揮不充分信息化創(chuàng)新能力不足等。 在此基礎(chǔ)上,本文提出實(shí)施信息化發(fā)展戰(zhàn)略具體有：一是理貨系統(tǒng)再優(yōu)化戰(zhàn)略；二是信息資源深利用戰(zhàn)略；三是資源整合創(chuàng)新戰(zhàn)略；四是建立網(wǎng)絡(luò)應(yīng)急體系戰(zhàn)略等。這些戰(zhàn)略的制定旨在提升公司信息化水平,拓展服務(wù)空間。通過實(shí)施信息化發(fā)展戰(zhàn)略的實(shí)踐證明,信息化發(fā)展戰(zhàn)略對(duì)天津外輪理貨有限公司的發(fā)展起到促進(jìn)作用,具有一定現(xiàn)實(shí)價(jià)值。 本文將信息化與企業(yè)發(fā)展戰(zhàn)略理論結(jié)合,根據(jù)天津外輪理貨有限公司所處具體實(shí)際,通過構(gòu)建外理公司信息化發(fā)展戰(zhàn)略對(duì)公司未來發(fā)展起到一定推動(dòng)作用,具有實(shí)際意義。
[Abstract]:Strategic management ability is an important part of the core competence of an enterprise. It plays an important role in the process of maximizing the value of an enterprise. It directly determines the degree of realizing the maximization of enterprise value. At present, the global economy is in the background of the development of information technology. As an important measure, the level of informatization is very important in the social development of our country's economic construction. Informationization is the only way to develop the modernization of our country's enterprises. With the development of Tianjin Port into a world-class port, Tianjin Foreign Shipping tally Co., Ltd. is facing important challenges in the future. In the company development strategy formulation, information strategy plays a pivotal role. This paper analyzes the importance of informatization development to the development of Tianjin Foreign Shipping tally Co., Ltd., analyzes the importance of informatization development for the development of the company, and emphatically grasps two important basic concepts: "Informatization" and "Development Strategy". Combined with the advantages of the information development of the company, it is concluded that the problems faced by the information development of the company are as follows: the comprehensive information management system for shipping tally has not been fully applied, the data security and the continuous service are hidden dangers. The auxiliary decision-making function exerts the insufficient informationization innovation ability insufficiency and so on. On this basis, this paper puts forward the implementation of information development strategy: first, the tally system optimization strategy; second, the strategy of deep utilization of information resources; third, the integration of resources innovation strategy; fourth, the establishment of network emergency system strategy. These strategies are designed to improve the company's information level and expand service space. The practice of implementing the informatization development strategy has proved that the informatization development strategy plays a role in promoting the development of Tianjin Foreign Shipping tally Co., Ltd., and has certain practical value. This paper combines the theory of informatization and enterprise development strategy, according to the actual situation of Tianjin Foreign Shipping tally Co., Ltd., it is of practical significance to construct the informatization development strategy of external shipping company to promote the future development of the company.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F270.7;F552.6

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