發(fā)布時間：2018-04-30 04:32

  本文選題：物流公共信息平臺 + 服務質(zhì)量評價　； 參考：《北京交通大學》2017年碩士論文

【摘要】：隨著道路貨運物流公共信息平臺的興起,借助于計算機和互聯(lián)網(wǎng)技術,物流信息通過信息化平臺得到共享,為車主和貨主尋找交易方提供了便利。但是我國道路貨運物流公共信息平臺發(fā)展時間較短,仍處于初級階段,這類平臺呈現(xiàn)投資多、成本高、風險大、盈利少等特點,雖然道路貨運物流公共信息平臺成為了物流行業(yè)發(fā)展的有力推動者,服務質(zhì)量也漸漸成為影響信息平臺成長的重要因素甚至是關鍵性因素,但是其服務質(zhì)量現(xiàn)狀不容樂觀,服務質(zhì)量的提升也不可避免地面臨許多障礙,與此同時,關于其服務質(zhì)量評價體系的系統(tǒng)性的研究尚且缺乏。本文研究主要針對當前道路貨運物流公共信息平臺服務質(zhì)量低下問題,以服務質(zhì)量評價相關理論研究為基礎和指導,以道路貨運物流公共信息平臺服務質(zhì)量評價體系為研究對象,選取國內(nèi)幾家主要的道路貨運物流公共信息平臺,對其服務質(zhì)量現(xiàn)狀進行比較,分析平臺服務質(zhì)量的現(xiàn)實表現(xiàn)和制約因素,構(gòu)建了較為系統(tǒng)的道路貨運物流公共信息平臺服務質(zhì)量評價體系,為平臺的運營發(fā)展提供預警。同時,以銅陵市貨運物流公共信息服務平臺為例,進行了綜合評價,提出了改進策略。歸納起來,本文研究主要集中在四個方面:一是基于對國內(nèi)外道路貨運物流公共信息平臺的相關研究的梳理,總結(jié)概括了道路貨運物流公共信息平臺的內(nèi)涵、特點、分類、運營模式和主要存在的問題;二是構(gòu)建了包含5個一級指標、18個二級指標的道路貨運物流公共信息平臺服務質(zhì)量評價指標體系并基于因子分析法通過預測試對指標體系進行了檢驗;三是基于層次分析法確定了道路貨運物流公共信息平臺服務質(zhì)量評價指標的權(quán)重;四是對銅陵市物流公共信息平臺服務質(zhì)量進行了綜合評價,評價結(jié)果為"一般",評價結(jié)果與對該平臺的現(xiàn)有整體性直接評價結(jié)果一致,以此驗證了本文道路貨運物流公共信息平臺服務質(zhì)量評價體系的科學性、合理性、有效性、易操作性、可指導性。
[Abstract]:With the rise of public information platform of road freight logistics, with the help of computer and Internet technology, logistics information is shared through information platform, which provides convenience for vehicle owners and cargo owners to find trading parties. However, the development of public information platform of road freight logistics in China is relatively short, and it is still in the primary stage. This kind of platform is characterized by more investment, higher cost, greater risk, less profit and so on. Although the public information platform of road freight logistics has become a powerful promoter of the development of logistics industry and the service quality has gradually become an important factor or even a key factor affecting the growth of the information platform, the current situation of its service quality is not optimistic. The improvement of service quality inevitably faces many obstacles, at the same time, the systematic research on service quality evaluation system is still lacking. This paper aims at the problem of low service quality in the public information platform of road freight logistics, which is based on the theory of service quality evaluation. Taking the service quality evaluation system of public information platform of road freight logistics as the research object, this paper selects several major public information platforms of road freight logistics in China, and compares the present situation of service quality. This paper analyzes the realistic performance and restrictive factors of the platform's service quality, and constructs a systematic evaluation system of the service quality of the public information platform of road freight logistics, which provides early warning for the operation and development of the platform. At the same time, taking Tongling freight logistics public information service platform as an example, the comprehensive evaluation is carried out and the improvement strategy is put forward. To sum up, this paper mainly focuses on four aspects: first, based on the domestic and foreign road freight logistics public information platform related research combing, summarized the connotation, characteristics, classification of road freight logistics public information platform, The mode of operation and the main problems; Secondly, the evaluation index system of service quality of public information platform of road freight logistics is constructed, which includes 5 first class indexes and 18 second class indexes, and the index system is tested by forecasting test based on factor analysis method. Thirdly, the weight of service quality evaluation index of road freight logistics public information platform is determined based on analytic hierarchy process; fourth, the service quality of Tongling logistics public information platform is comprehensively evaluated. The evaluation result is "general", and the evaluation result is consistent with the existing overall and direct evaluation result of the platform, which verifies the scientific, reasonable and effective service quality evaluation system of the public information platform for road freight logistics. Easy to operate and guide.
【學位授予單位】：北京交通大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F542.8;F259.27

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本文編號：1823111