本文選題：企業(yè)戰(zhàn)略　切入點：航運　出處：《青島科技大學》2013年碩士論文

【摘要】：多元化經營是企業(yè)發(fā)展到一定階段為了尋求長期發(fā)展而采取的一種經營戰(zhàn)略。航運企業(yè)是國際貿易的載體,具有高度開放性、競爭性、波動性和周期性。2008年的世界金融危機導致航運業(yè)持續(xù)蕭條,航運企業(yè)普遍面臨前所未有的困難,多元化經營戰(zhàn)略由此成為國際眾多航運企業(yè)對沖風險、企穩(wěn)回升的重要選擇。 本文以我國航運企業(yè)為研究對象,首先通過全面回顧國內外學者關于企業(yè)多元化經營理論的研究成果,系統(tǒng)梳理企業(yè)戰(zhàn)略管理理論與分析方法,為開展我國航運企業(yè)多元化經營戰(zhàn)略研究奠定理論基礎；其次,選取14家航運上市公司作為樣本,在確定航運企業(yè)績效和多元化程度衡量指標的基礎上,對航運企業(yè)多元化程度與企業(yè)績效關系的相關性進行實證分析；第三,以世界著名航運企業(yè)馬士基集團為例,從多元化經營戰(zhàn)略布局、戰(zhàn)略轉向、績效分析和成功要素等幾個方面,分析該企業(yè)實施多元化經營戰(zhàn)略的成功經驗和存在問題,為我國航運企業(yè)開展多元化經營提供借鑒；第四,運用SWOT分析方法,全面分析我國航運企業(yè)多元化經營面臨的機遇與威脅和自身存在的優(yōu)勢與劣勢,針對我國不同規(guī)模類型航運企業(yè),選擇不同的多元化經營戰(zhàn)略和目標行業(yè)；最后,本文提出了保障我國航運企業(yè)實施多元化經營戰(zhàn)略的具體措施：充分認識多元化經營在企業(yè)發(fā)展中的重要地位；做強主營業(yè)務,夯實企業(yè)多元化經營基礎；完善現代企業(yè)制度,增強企業(yè)經營活力；引進與培養(yǎng)相結合,建設適應企業(yè)多元化經營的人才隊伍；建立戰(zhàn)略實施、評估與反饋機制,提高企業(yè)多元化經營績效。
[Abstract]:Diversification is a kind of management strategy adopted by enterprises in order to seek long-term development.Shipping enterprises are carriers of international trade, which are highly open, competitive, volatile and cyclical. The world financial crisis in 2008 caused the shipping industry to remain depressed, and shipping enterprises generally faced with unprecedented difficulties.Diversification strategy has thus become an important choice for international shipping enterprises to hedge risks and stabilize and rebound.This paper takes the shipping enterprises of our country as the research object. Firstly, by reviewing the research results of domestic and foreign scholars on the theory of diversification of enterprises, this paper systematically combs the theory and analysis method of enterprise strategic management.It lays a theoretical foundation for the research on diversification strategy of shipping enterprises in China. Secondly, 14 listed shipping companies are selected as samples to determine the performance and diversification index of shipping enterprises.The relationship between the degree of diversification and the performance of shipping enterprises is analyzed empirically. Thirdly, taking Maersk Group as an example, the diversification of the strategic layout, strategic shift,This paper analyzes the successful experience and existing problems of the diversification strategy of this enterprise from the aspects of performance analysis and success factors, and provides a reference for our shipping enterprises to carry out diversified management. Fourthly, using SWOT analysis method,This paper comprehensively analyzes the opportunities and threats faced by the diversified management of Chinese shipping enterprises and their own strengths and weaknesses, and selects different diversified management strategies and target industries for different types of shipping enterprises of different sizes in China.This paper puts forward some concrete measures to ensure the implementation of diversified management strategy for shipping enterprises in China: fully understand the important position of diversification in the development of enterprises, strengthen the main business, consolidate the foundation of diversified management of enterprises, and perfect the modern enterprise system.Strengthen the enterprise management vigor, introduce and train the combination, build up the talented person troop which adapts to the enterprise diversification management, establish the strategy implementation, the appraisal and feedback mechanism, improve the enterprise diversification management performance.
【學位授予單位】：青島科技大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F272;F552.6

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本文編號：1728619