本文選題：國際航運(yùn)業(yè)　切入點(diǎn)：危險(xiǎn)品貨物運(yùn)輸　出處：《大連海事大學(xué)》2013年碩士論文

【摘要】：經(jīng)濟(jì)全球化背景下中國對(duì)外貿(mào)易的迅猛增長(zhǎng),加入wT0后中國航運(yùn)業(yè)的全面開放為外資班輪公司在華業(yè)務(wù)發(fā)展提供了廣闊市場(chǎng)；而伴隨著近幾年美國和歐洲經(jīng)濟(jì)危機(jī)的爆發(fā)和加劇,國際貿(mào)易嚴(yán)重萎縮,面對(duì)著航運(yùn)收入的大幅減少和高昂的成本壓力,船公司不得不對(duì)內(nèi)削減運(yùn)營成本,對(duì)外采取多樣化經(jīng)營。 在此背景下,以某集裝箱公司實(shí)際情況為例,針對(duì)危險(xiǎn)品貨物運(yùn)輸這個(gè)細(xì)分市場(chǎng),結(jié)合市場(chǎng)營銷理論的研究學(xué)習(xí)成果,通過系統(tǒng)運(yùn)用戰(zhàn)略管理相關(guān)理論和分析工具,對(duì)危險(xiǎn)品貨物運(yùn)輸業(yè)務(wù)中涉及的各相關(guān)因素進(jìn)行研究,理論聯(lián)系實(shí)際,分析危險(xiǎn)品貨物運(yùn)輸業(yè)務(wù)中存在的問題、面臨的困難,研究并提出應(yīng)對(duì)策略及應(yīng)對(duì)措施,為該公司制定切實(shí)可行的危險(xiǎn)品貨物市場(chǎng)發(fā)展戰(zhàn)略 本文分為五個(gè)部分。第一章緒論介紹了選題的背景和意義,并提出具體的研究思路和框架。第二章綜述了本文所運(yùn)用的相關(guān)理論和方法。第三章對(duì)C公司危險(xiǎn)品貨運(yùn)市場(chǎng)戰(zhàn)略制定的外部環(huán)境和內(nèi)部環(huán)境進(jìn)行了系統(tǒng)的分析和研究,得出該公司所面臨的機(jī)遇與威脅,所具備的優(yōu)勢(shì)和劣勢(shì),并進(jìn)行SWOT戰(zhàn)略分析。第四章根據(jù)前文的分析結(jié)果,得出C公司發(fā)展危險(xiǎn)品貨運(yùn)的營銷策略。最后一章總結(jié)全文,得出結(jié)論。
[Abstract]:With the rapid growth of China's foreign trade under the background of economic globalization, the full opening of China's shipping industry after China's entry into wT0 provides a broad market for the development of foreign liner companies' business in China. With the outbreak and aggravation of the economic crisis in the United States and Europe in recent years, the international trade shrank seriously. Faced with the substantial reduction in shipping revenue and the high cost pressure, the shipping companies had to cut their operating costs internally. Diversified operation should be adopted to the outside world. In this context, taking the actual situation of a container company as an example, aiming at the sub-market of dangerous goods transportation, combining with the research and learning results of marketing theory, through the systematic use of strategic management theory and analysis tools, This paper studies the relevant factors involved in the transport of dangerous goods, analyzes the problems and difficulties in the operation of transportation of dangerous goods, and puts forward the countermeasures and measures. Develop a viable Market Development Strategy for dangerous goods for the Company. This paper is divided into five parts. The first chapter introduces the background and significance of the topic. The second chapter summarizes the relevant theories and methods used in this paper. The third chapter makes a systematic analysis and research on the external and internal environment of C company's dangerous goods freight market strategy. The opportunities and threats faced by the company, the advantages and disadvantages of the company, and the strategic analysis of SWOT. Chapter four, according to the results of the above analysis, get the marketing strategy of C company to develop dangerous goods freight. The last chapter summarizes the full text, Draw a conclusion.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：F274;F552.6

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

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2 陳鵬飛;危險(xiǎn)品物流企業(yè)成本控制研究[D];江蘇科技大學(xué);2010年

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本文編號(hào)：1698496