發(fā)布時(shí)間：2018-03-24 07:15

  本文選題：增長(zhǎng)戰(zhàn)略　切入點(diǎn)：有機(jī)　出處：《華東理工大學(xué)》2012年碩士論文

【摘要】：增長(zhǎng)戰(zhàn)略是戰(zhàn)略管理中一個(gè)必要的課題,增長(zhǎng)對(duì)小型企業(yè)特別重要。如何在有限的市場(chǎng)中達(dá)到增長(zhǎng),這對(duì)于一個(gè)利基公司來(lái)說(shuō)是一個(gè)永恒的話(huà)題。討論增長(zhǎng)戰(zhàn)略的文獻(xiàn)有很多,但仍然缺少足夠的研究是把焦點(diǎn)放在利基公司上的。此研究致力于討論利基公司如何部署戰(zhàn)略以達(dá)到新一輪的增長(zhǎng),利基公司如何通過(guò)各種增長(zhǎng)戰(zhàn)略和模型進(jìn)行增長(zhǎng),以及目前他們?cè)谖ｋU(xiǎn)品海運(yùn)市場(chǎng)是如何增長(zhǎng)的。 該論文的目的是了解斯考根公司在國(guó)際市場(chǎng)的運(yùn)作中的增長(zhǎng)過(guò)程。研究的主要側(cè)重點(diǎn)在于研究斯考根公司作為一個(gè)存活了近百年的公司,在其利基市場(chǎng)中逐漸成長(zhǎng)為領(lǐng)導(dǎo)企業(yè)的成功案例,提供利基公司一個(gè)有機(jī)以及無(wú)機(jī)增長(zhǎng)的戰(zhàn)略選擇。 為了達(dá)到研究目的,作者進(jìn)行了對(duì)斯考根公司進(jìn)行案例研究的定性研究。采訪(fǎng)訪(fǎng)談是主要的數(shù)據(jù)收集方法。 公司增長(zhǎng)的其中一個(gè)方法是發(fā)現(xiàn)新市場(chǎng)。開(kāi)發(fā)新市場(chǎng)的關(guān)鍵是了解自身優(yōu)勢(shì),能力以及各種細(xì)分變量。能識(shí)別出哪些細(xì)分市場(chǎng)沒(méi)有被很好的服務(wù)到是特別有用的。此研究表明,顯然,一套有計(jì)劃有商榷的戰(zhàn)略,通過(guò)在各特殊領(lǐng)域的各個(gè)層面的專(zhuān)家的執(zhí)行,對(duì)公司是很有利處的。 本研究的結(jié)論是,對(duì)于利基公司來(lái)說(shuō),最好的增長(zhǎng)途徑是不停的尋找新市場(chǎng),以及開(kāi)發(fā)新產(chǎn)品新技術(shù)來(lái)更好的服務(wù)于這個(gè)有限的目標(biāo)市場(chǎng)。通過(guò)和運(yùn)營(yíng)多種商業(yè)的大型綜合性公司的合并,對(duì)利基公司來(lái)說(shuō)是不明智的,會(huì)對(duì)這個(gè)原本小而有特點(diǎn)的企業(yè)在整合上付出巨大的代價(jià),同時(shí)削弱了其作為利基公司的自身優(yōu)勢(shì)。
[Abstract]:Growth strategy is an essential issue in strategic management, and growth is especially important for small businesses. How to achieve growth in a limited market is an eternal topic for a niche company. But there is still a lack of enough research to focus on niche companies, which focus on how niche companies deploy their strategies to achieve a new round of growth, and how niche companies grow through various growth strategies and models. And how they are growing in the dangerous goods market. The purpose of this paper is to understand the growing process of Scogan's operations in the international market. The main focus of the study is to study Skogan as a company that has survived for nearly a hundred years. The success story of growing into a leading company in its niche market provides a strategic choice for niche companies to grow both organically and inorganically. In order to achieve the purpose of the research, the author carried out a qualitative study of the case study of Skogan Company. Interview is the main method of data collection. One way for companies to grow is to find new markets. The key to developing new markets is to understand their strengths. Ability and subdivision variables. It is particularly useful to identify which segments are not well served. This study shows that there is clearly a deliberate strategy, Through the implementation of experts at all levels in particular areas, the company is in a good position. The conclusion of this study is that the best way for niche companies to grow is to keep looking for new markets. And to develop new products and technologies to better serve this limited target market. It would be unwise for niche companies to merge with large, integrated companies that operate multiple businesses. It would be costly for a small and characteristic company to consolidate and weaken its own advantage as a niche company.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F272;F552

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