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  本文選題：增長戰(zhàn)略　切入點：有機　出處：《華東理工大學(xué)》2012年碩士論文

【摘要】：增長戰(zhàn)略是戰(zhàn)略管理中一個必要的課題,增長對小型企業(yè)特別重要。如何在有限的市場中達(dá)到增長,這對于一個利基公司來說是一個永恒的話題。討論增長戰(zhàn)略的文獻(xiàn)有很多,但仍然缺少足夠的研究是把焦點放在利基公司上的。此研究致力于討論利基公司如何部署戰(zhàn)略以達(dá)到新一輪的增長,利基公司如何通過各種增長戰(zhàn)略和模型進(jìn)行增長,以及目前他們在危險品海運市場是如何增長的。 該論文的目的是了解斯考根公司在國際市場的運作中的增長過程。研究的主要側(cè)重點在于研究斯考根公司作為一個存活了近百年的公司,在其利基市場中逐漸成長為領(lǐng)導(dǎo)企業(yè)的成功案例,提供利基公司一個有機以及無機增長的戰(zhàn)略選擇。 為了達(dá)到研究目的,作者進(jìn)行了對斯考根公司進(jìn)行案例研究的定性研究。采訪訪談是主要的數(shù)據(jù)收集方法。 公司增長的其中一個方法是發(fā)現(xiàn)新市場。開發(fā)新市場的關(guān)鍵是了解自身優(yōu)勢,能力以及各種細(xì)分變量。能識別出哪些細(xì)分市場沒有被很好的服務(wù)到是特別有用的。此研究表明,顯然,一套有計劃有商榷的戰(zhàn)略,通過在各特殊領(lǐng)域的各個層面的專家的執(zhí)行,對公司是很有利處的。 本研究的結(jié)論是,對于利基公司來說,最好的增長途徑是不停的尋找新市場,以及開發(fā)新產(chǎn)品新技術(shù)來更好的服務(wù)于這個有限的目標(biāo)市場。通過和運營多種商業(yè)的大型綜合性公司的合并,對利基公司來說是不明智的,會對這個原本小而有特點的企業(yè)在整合上付出巨大的代價,同時削弱了其作為利基公司的自身優(yōu)勢。
[Abstract]:Growth strategy is an essential issue in strategic management, and growth is especially important for small businesses. How to achieve growth in a limited market is an eternal topic for a niche company. But there is still a lack of enough research to focus on niche companies, which focus on how niche companies deploy their strategies to achieve a new round of growth, and how niche companies grow through various growth strategies and models. And how they are growing in the dangerous goods market. The purpose of this paper is to understand the growing process of Scogan's operations in the international market. The main focus of the study is to study Skogan as a company that has survived for nearly a hundred years. The success story of growing into a leading company in its niche market provides a strategic choice for niche companies to grow both organically and inorganically. In order to achieve the purpose of the research, the author carried out a qualitative study of the case study of Skogan Company. Interview is the main method of data collection. One way for companies to grow is to find new markets. The key to developing new markets is to understand their strengths. Ability and subdivision variables. It is particularly useful to identify which segments are not well served. This study shows that there is clearly a deliberate strategy, Through the implementation of experts at all levels in particular areas, the company is in a good position. The conclusion of this study is that the best way for niche companies to grow is to keep looking for new markets. And to develop new products and technologies to better serve this limited target market. It would be unwise for niche companies to merge with large, integrated companies that operate multiple businesses. It would be costly for a small and characteristic company to consolidate and weaken its own advantage as a niche company.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F272;F552

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