本文選題：港口　切入點(diǎn)：發(fā)展戰(zhàn)略　出處：《大連海事大學(xué)》2012年碩士論文

【摘要】：隨著當(dāng)前國(guó)內(nèi)經(jīng)濟(jì)結(jié)構(gòu)調(diào)整和產(chǎn)業(yè)升級(jí)步伐逐步加快,天津?yàn)I海新區(qū)“十大戰(zhàn)役”已全面展開,“一核雙港、九區(qū)支撐、龍頭帶動(dòng)”的發(fā)展戰(zhàn)略正加快實(shí)施,可以預(yù)見,濱海新區(qū)的開發(fā)開放以及天津港創(chuàng)建世界一流企業(yè)的戰(zhàn)略要求將會(huì)為天津港匯盛碼頭公司的未來(lái)發(fā)展帶來(lái)難得的機(jī)遇與挑戰(zhàn)。作為一個(gè)全國(guó)規(guī)模最大、等級(jí)最高、現(xiàn)代化設(shè)備和管理理念最先進(jìn)的雜貨碼頭公司,面對(duì)這樣一個(gè)戰(zhàn)略機(jī)遇期,依靠怎樣的發(fā)展思路和運(yùn)營(yíng)機(jī)制去迎接更加激烈的市場(chǎng)競(jìng)爭(zhēng)、人才競(jìng)爭(zhēng)和制度競(jìng)爭(zhēng),使企業(yè)適應(yīng)目前“大開發(fā)、大開放”的格局,提升港口綜合服務(wù)能力,這個(gè)對(duì)企業(yè)最關(guān)鍵和最重要的問題就是企業(yè)的發(fā)展戰(zhàn)略。 本文在對(duì)港口戰(zhàn)略管理的相關(guān)理論進(jìn)行探討的基礎(chǔ)上,以天津港匯盛碼頭公司為研究對(duì)象,運(yùn)用戰(zhàn)略管理理論的相關(guān)原理,對(duì)匯盛碼頭公司面臨的內(nèi)部、外部戰(zhàn)略環(huán)境進(jìn)行了全面細(xì)致的分析,以大量數(shù)據(jù)為支撐解析出公司目前面臨的機(jī)會(huì)與威脅,優(yōu)勢(shì)與劣勢(shì)。本文采用實(shí)證分析、對(duì)比分析等科學(xué)的研究方法和手段,對(duì)匯盛碼頭公司整體運(yùn)營(yíng)情況進(jìn)行了調(diào)研和數(shù)據(jù)收集,系統(tǒng)思考并確定了公司的戰(zhàn)略目標(biāo)和定位,在此基礎(chǔ)上制定了匯盛碼頭公司發(fā)展戰(zhàn)略重點(diǎn)。 文章最后針對(duì)戰(zhàn)略環(huán)境分析情況,分別從碼頭數(shù)字化和國(guó)際化建設(shè)方面提出了具體的發(fā)展戰(zhàn)略措施。匯盛碼頭只有充分發(fā)揮自身區(qū)位、資源等優(yōu)勢(shì),適應(yīng)市場(chǎng)需求變化,大力提高自身服務(wù)能力和服務(wù)水平,才能實(shí)現(xiàn)發(fā)展的戰(zhàn)略目標(biāo),保持持續(xù)發(fā)展的勢(shì)頭。本文對(duì)天津港匯盛碼頭公司的發(fā)展提供了有益的參考,具有一定的現(xiàn)實(shí)意義。
[Abstract]:With the gradual acceleration of domestic economic restructuring and industrial upgrading, the "Ten battles" of Tianjin Binhai New area have been launched in an all-round way. The development strategy of "one nuclear, two ports, nine districts, and leading forces" is being implemented quickly, which can be foreseen. The development and opening of Binhai New area and the strategic requirements of Tianjin Port to establish world-class enterprises will bring rare opportunities and challenges to the future development of Tianjin Port Huisheng Wharf Company. In the face of such a strategic opportunity period, the most advanced general cargo wharf companies with modern equipment and management concepts rely on what development ideas and operational mechanisms to meet the more fierce market competition, talent competition and institutional competition. The development strategy is the most critical and important problem for the enterprise to adapt to the current pattern of "great development and great opening" and to enhance the comprehensive service capability of the port. Based on the discussion of the relevant theories of port strategic management, this paper takes Tianjin Port Huisheng Wharf Company as the research object, and applies the relevant principles of the strategic management theory to analyze the internal problems faced by Huisheng Wharf Company. The external strategic environment is analyzed comprehensively and meticulously, and the opportunities and threats, advantages and disadvantages facing the company are analyzed based on a large amount of data. This paper adopts scientific research methods and means, such as empirical analysis, comparative analysis, etc. Based on the investigation and data collection of Huisheng Wharf Company, the strategic objectives and positioning of Huisheng Wharf Company are systematically considered and determined. On this basis, the development strategic focus of Huisheng Wharf Company is formulated. Finally, according to the situation of strategic environment analysis, the paper puts forward specific development strategy measures from the aspects of digital and international construction of wharf. Huisheng wharf can only give full play to its own advantages, such as location, resources and so on, and adapt to the changes of market demand. In order to achieve the strategic goal of development and maintain the momentum of sustainable development, this paper provides a useful reference for the development of Tianjin Port, Exchange and Sheng Wharf Company, and has certain practical significance.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：F552.6

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