本文選題：高鐵　切入點(diǎn)：道路運(yùn)輸企業(yè)　出處：《四川師范大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國高鐵的建設(shè)步伐加快,高鐵對旅客運(yùn)輸?shù)母偁幨侨遮厙?yán)峻,按照《中長期鐵路網(wǎng)規(guī)劃》,到2010年中國政府批準(zhǔn)新建鐵路4萬公里以上,總投資達(dá)到四萬億元。到2020年鐵路建設(shè)投資總規(guī)模將突破5萬億元,鐵路營業(yè)里程將達(dá)到12萬公里以上。高鐵的快速發(fā)展及鐵路線路的不斷建設(shè)開通將會對整個道路運(yùn)輸產(chǎn)生必然的沖擊,對交通格局產(chǎn)生新一輪的改變。 F公司是專業(yè)從事道路客貨運(yùn)輸?shù)膰乙患壍缆仿每瓦\(yùn)輸企業(yè),近年來穩(wěn)居西南道路運(yùn)輸市場第一,具有較強(qiáng)的規(guī)模優(yōu)勢,對于高鐵的快速發(fā)展,F公司不否認(rèn)其對公司今后的發(fā)展戰(zhàn)略布局有一定影響,但也堅(jiān)信機(jī)遇與挑戰(zhàn)并存。 本文將結(jié)合F公司實(shí)際生產(chǎn)運(yùn)作情況,做全面、系統(tǒng)的分析和闡述,從而找出F公司的優(yōu)劣勢,并根據(jù)生產(chǎn)經(jīng)營和內(nèi)部管理中的出現(xiàn)的問題,制定出新的發(fā)展戰(zhàn)略,把握好高鐵時代帶來的機(jī)遇與挑戰(zhàn)并存的這把雙刃劍。 本文通過對F公司的發(fā)展戰(zhàn)略的研究,比較道路運(yùn)輸和高鐵的優(yōu)劣勢,提出在高鐵快速發(fā)展背景下,道路運(yùn)輸企業(yè)面臨的機(jī)遇與挑戰(zhàn),以及如何把握機(jī)遇,應(yīng)對挑戰(zhàn),從而使道路運(yùn)輸企業(yè)能夠可持續(xù)發(fā)展下去。 本文主要運(yùn)用了文獻(xiàn)研究法、理論分析與實(shí)證分析相結(jié)合、經(jīng)驗(yàn)總結(jié)法等研究方法。 本文的主要創(chuàng)新點(diǎn)有： (1)國內(nèi)目前尚無文章專門針對某一具體道路運(yùn)輸企業(yè)在高鐵快速發(fā)展后如何調(diào)整發(fā)展策略的問題,本課題結(jié)合近幾年高鐵快速發(fā)展的國情以及國內(nèi)經(jīng)濟(jì)現(xiàn)狀,來探討道路運(yùn)輸企業(yè)所面臨的機(jī)遇與挑戰(zhàn),以及如何應(yīng)對之舉措。 (2)在如何應(yīng)對高鐵對道路運(yùn)輸企業(yè)的沖擊方面,本文將針對各種交通運(yùn)輸行業(yè)的各自特點(diǎn),建議各種交通運(yùn)輸行業(yè)橫向聯(lián)合,使資源優(yōu)勢互補(bǔ),實(shí)現(xiàn)“站到站”——“門到門”的完美結(jié)合。同時,在營銷策略上,可采取同非交通運(yùn)輸機(jī)構(gòu)合作,為不同的需求提供個性化服務(wù),通過自身的特色服務(wù)優(yōu)勢占領(lǐng)市場空白,這種合作機(jī)制是建立在傳統(tǒng)運(yùn)輸行業(yè)基礎(chǔ)上的一種新嘗試。
[Abstract]:As the pace of high-speed rail construction in China accelerates, the competition between high-speed rail and passenger transport is becoming increasingly severe. According to the medium and long term Railway Network Plan, the Chinese government will approve the construction of more than 40,000 kilometers of new railways by 2010. The total investment will reach 4 trillion yuan. By 2020, the total investment in railway construction will exceed 5 trillion yuan. The railway mileage will reach more than 120,000 kilometers. The rapid development of high-speed railway and the continuous construction and opening of railway lines will have an inevitable impact on the entire road transportation and a new round of changes to the traffic pattern. Company F is a national first class road passenger transport enterprise specializing in road passenger and cargo transportation. In recent years, it ranks first in the southwest road transport market and has a strong scale advantage. For the rapid development of high-speed railway, the company does not deny that it has a certain impact on the future development strategy of the company, but also firmly believes that opportunities and challenges coexist. This article will combine F company's actual production operation situation, do the comprehensive, systematic analysis and elaboration, thus find out the F company's advantage and disadvantage, and according to the production management and the internal management appearing question, formulates the new development strategy, Grasp the opportunity and challenge brought by the high-speed railway era, this double-edged sword. This paper compares the advantages and disadvantages of road transport and high-speed rail through the study of the development strategy of company F, and puts forward the opportunities and challenges faced by road transport enterprises in the context of the rapid development of high-speed rail, and how to grasp the opportunities and deal with the challenges. So that road transport enterprises can be sustainable development. This article mainly uses the literature research method, the theory analysis and the demonstration analysis unifies, the experience summary method and so on research method. The main innovations of this paper are:. At present, there is no article on how to adjust the development strategy of a specific road transport enterprise after the rapid development of high-speed rail. This topic combines the national conditions of rapid development of high-speed rail in recent years and the current domestic economic situation. To explore the opportunities and challenges faced by road transport enterprises, as well as how to deal with the measures. (2) in response to the impact of high-speed rail on road transport enterprises, this paper will, in the light of the respective characteristics of various transport industries, propose the horizontal integration of various transport industries in order to complement the advantages of resources. Realize the perfect combination of "standing to station"-"door to door". At the same time, in marketing strategy, we can cooperate with non-transportation organizations to provide personalized services for different needs, and occupy the market blank through their own unique service advantages. This cooperation mechanism is a new attempt based on the traditional transportation industry.
【學(xué)位授予單位】：四川師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F542

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