發(fā)布時間：2018-02-06 06:22

  本文關(guān)鍵詞： 舟山甬舟集裝箱碼頭有限公司 一體化 戰(zhàn)略發(fā)展 SWOT分析　出處：《浙江工業(yè)大學(xué)》2012年碩士論文　論文類型：學(xué)位論文

【摘要】：寧波一舟山港區(qū)域是我國港口資源最優(yōu)秀和最豐富的地區(qū),兩港處于同一海域、使用統(tǒng)一的航道和錨地、擁有相同的經(jīng)濟腹地,在自然屬性上屬于一個港口,由于行政區(qū)劃和管理體制的原因,被分割成為兩個港口。長期以來,由于寧波、舟山在規(guī)劃和發(fā)展上各自為戰(zhàn),缺乏統(tǒng)一的認(rèn)識,由此帶來了許多問題,如港口海域總體發(fā)展的不平衡、港口在功能定位上的重復(fù)、部分岸線開發(fā)利用不合理等。這已經(jīng)使得寧波、舟山兩個港口的發(fā)展遭遇‘瓶頸’。在此背景下,推進寧波—舟山港的一體化發(fā)展成為了大勢所趨。2006年1月1日起,“寧波—舟山港”正式啟用,這標(biāo)志著醞釀多年的‘寧波—舟山港’一體化取得突破性進展。2010年7月25日大浦口碼頭正式投產(chǎn)試運行,碼頭的啟用標(biāo)志著寧波港的資金和管理優(yōu)勢與舟山的深水岸線優(yōu)勢充分、有機地結(jié)合在一起。通過推進兩港一體化的發(fā)展,明確了功能定位,避免了內(nèi)耗,進一步優(yōu)化港口功能結(jié)構(gòu)和總體布局,從而達(dá)到有序開發(fā)和合理整合港口資源的目的。今后,寧波港、舟山港以“寧波—舟山港”統(tǒng)一形象參與國際、國內(nèi)航運市場的競爭與合作,規(guī)模經(jīng)濟效益可以得到更充分地發(fā)揮,競爭能力也將得到顯著提高。 本論文以寧波—舟山港一體化發(fā)展為重點研究對象,以甬舟公司為代表,著重探討了兩港一體化下港口企業(yè)的發(fā)展戰(zhàn)略,并提出了相應(yīng)的戰(zhàn)略措施。本文主要工作有： (1)依據(jù)長江三角洲地區(qū)經(jīng)濟以及港口分布情況,結(jié)合國內(nèi)外港口一體化的相關(guān)研究,探討寧波—舟山港口一體化發(fā)展的必要性和重要性,并繪制了課題技術(shù)路線。 (2)開展了港口物流與腹地經(jīng)濟、企業(yè)發(fā)展戰(zhàn)略與戰(zhàn)略管理的相關(guān)理論研究。為進一步分析寧波—舟山港口一體化提供理論依據(jù)。 (3)分析了寧波—舟山港口現(xiàn)狀,結(jié)合兩港一體化的現(xiàn)狀,結(jié)合兩港一體化發(fā)展的總體規(guī)劃,分析了兩港一體化的形式和策略。 (4)介紹了寧波—舟山港一體化示范點——甬舟集裝箱碼頭有限公司的發(fā)展過程以及現(xiàn)狀和基本情況。 (5)從優(yōu)勢因素、劣勢因素、機會因素、威脅因素,對寧波一舟山港口一體化背景下,甬舟公司發(fā)展戰(zhàn)略的內(nèi)部條件和外部環(huán)境進行了SWOT分析。 (6)提出了甬舟公司發(fā)展戰(zhàn)略的內(nèi)部因素綜合評價矩陣模型和外部因素評價矩陣模型。提出了公司的戰(zhàn)略目標(biāo)、分階段發(fā)展目標(biāo),以及戰(zhàn)略實施的對策與建議。 (7)對全文進行總結(jié),對兩港一體化及甬舟公司的未來發(fā)展進行了設(shè)想。
[Abstract]:Ningbo Yizhoushan Port region is the most excellent and abundant area of port resources in our country. The two ports are in the same sea area, use a unified channel and Anchorage, have the same economic hinterland, belong to a port in the nature attribute. Because of the reason of administrative division and management system, it has been divided into two ports. For a long time, Ningbo and Zhoushan have been fighting in their own way in planning and development, and lack of unified understanding, which has brought many problems. Such as the overall development of the port and sea area imbalance, the port in the functional positioning duplication, part of the coastline development and utilization unreasonable. This has made the development of Ningbo, Zhoushan two ports encountered 'bottleneck. In this context. To promote the integration of Ningbo-Zhoushan Port has become the trend of the times. Since January 1st 2006, "Ningbo-Zhoushan Port" has been officially opened. This marks a breakthrough in the integration of 'Ningbo-Zhoushan Port', which has been brewing for many years. In July 25th 2010, the Dapukou Port was put into operation in a trial operation. The opening of the terminal indicates that Ningbo port's capital and management advantages are fully combined with Zhoushan's deep waterfront line. By promoting the development of the integration of the two ports, the function positioning is clear and internal friction is avoided. Further optimize the function structure and overall layout of the port, so as to achieve the purpose of orderly development and rational integration of port resources. In the future, Ningbo Port and Zhoushan Port will participate in the world with the unified image of "Ningbo-Zhoushan Port". The competition and cooperation in domestic shipping market can give full play to the scale economic benefits and the competitive power will be improved significantly. In this paper, Ningbo-Zhoushan port integration development as the focus of research object, with Yongzhou company as a representative, focusing on the integration of the two ports port enterprises under the development strategy. The main work of this paper is as follows: 1) on the basis of the economic and port distribution in the Yangtze River Delta, the necessity and importance of Ningbo-Zhoushan port integration development are discussed in combination with the relevant studies of port integration at home and abroad. And draw the technical route of the subject. 2) the related theoretical research on port logistics and hinterland economy, enterprise development strategy and strategic management is carried out, which provides theoretical basis for further analysis of Ningbo-Zhoushan port integration. This paper analyzes the present situation of Ningbo-Zhoushan port, the present situation of the integration of the two ports, and the general plan of the development of the integration of the two ports, and analyzes the forms and strategies of the integration of the two ports. This paper introduces the development process, present situation and basic situation of Ningbo Zhoushan Port Integrated demonstration site-Yongzhou Container Terminal Co., Ltd. In this paper, the internal conditions and external environment of Ningbo Yizhoushan port integration are analyzed by SWOT under the background of advantage factor, inferior factor, opportunity factor and threat factor. This paper puts forward the comprehensive evaluation matrix model of internal factors and external factors evaluation matrix model of the development strategy of Yongzhou Company, and puts forward the strategic objectives of the company and the development objectives in stages. And the strategy implementation countermeasure and suggestion. Finally, the paper summarizes the integration of the two ports and the future development of Yongzhou Company.
【學(xué)位授予單位】：浙江工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F552.6;F272

【參考文獻】

相關(guān)期刊論文 前10條

1 黎鵬,張洪波;論港口—腹地經(jīng)濟地域系統(tǒng)的客觀存在性及其形成發(fā)展的主要影響因素[J];長春師范學(xué)院學(xué)報;2004年10期

2 徐質(zhì)斌;關(guān)于港城經(jīng)濟一體化戰(zhàn)略的理論思考[J];港口經(jīng)濟;2004年06期

3 曹忠喜;實現(xiàn)港口資源的整合與優(yōu)化——以上海組合港為例[J];港口經(jīng)濟;2005年01期

4 徐劍華;東北亞港口的競爭格局[J];中國港口;2001年07期

5 杜桂玲,陳良;環(huán)渤海地區(qū)港口的發(fā)展與競爭[J];中國港口;2004年03期

6 孔憲雷;國外先進港口建設(shè)發(fā)展給予的啟示[J];中國港口;2004年06期

7 劉向陽;;搞好港口資源整合 促進行業(yè)發(fā)展壯大[J];港口科技;2008年01期

8 李植斌,陳愛宣;論浙江臨港產(chǎn)業(yè)的發(fā)展[J];浙江海洋學(xué)院學(xué)報(人文科學(xué)版);2004年03期

9 俞樹彪;;論長三角港群一體化進程中寧波-舟山港的發(fā)展機遇[J];浙江海洋學(xué)院學(xué)報(人文科學(xué)版);2006年01期

10 ;國外港口整合情況及特點[J];世界海運;2010年04期

，

本文編號：1493793