【摘要】：隨著傳媒技術(shù)的革新，新媒介環(huán)境下高職的校園媒體文化出現(xiàn)了許多新情況、新問(wèn)題，呈現(xiàn)出新的特點(diǎn)，如何對(duì)高職校園媒體進(jìn)行有效整合，充分發(fā)揮校園媒體文化的功能，成為高職院校當(dāng)前的一個(gè)迫切需要研究的新課題。 文化是一個(gè)寬泛的概念，現(xiàn)代高職校園媒體文化可作如此表述：在現(xiàn)代高等職業(yè)院校內(nèi)部及學(xué)校與社會(huì)之間通過(guò)校園報(bào)紙、廣播、電視、互聯(lián)網(wǎng)、雜志、手機(jī)、直郵等交流傳播工具為媒介，在全校師生長(zhǎng)期實(shí)踐活動(dòng)中蘊(yùn)育而形成的具有校園本土化特色的精神財(cái)富的總和。這個(gè)概念厘定了校園媒體的外延是專指學(xué)�；驇熒赞k的媒體，或者是運(yùn)用社會(huì)媒介工具在校園內(nèi)進(jìn)行信息傳播的。闡明了校園媒體文化中師生不再是簡(jiǎn)單的受眾和媒介文化的產(chǎn)品的被動(dòng)消費(fèi)者，師生不光是文化產(chǎn)品的消費(fèi)者，同時(shí)也是文化產(chǎn)品的積極創(chuàng)造者。體現(xiàn)了文化傳承與創(chuàng)新的動(dòng)態(tài)生成過(guò)程。展現(xiàn)出既有人文傳統(tǒng)的學(xué)校本土精神象征，又有師生長(zhǎng)期實(shí)踐和培育創(chuàng)新生長(zhǎng)的精神財(cái)富，這是校園媒體文化的內(nèi)在要求和精神實(shí)質(zhì)所在。 從分析校園媒體文化的內(nèi)涵與特征著手，運(yùn)用傳播學(xué)、教育學(xué)、文化學(xué)等理論對(duì)高職校園媒體文化的功能進(jìn)行闡釋，對(duì)當(dāng)前高職校園媒體文化的現(xiàn)狀和存在的不足進(jìn)行歸因分析，提出現(xiàn)代高職校園媒體文化科學(xué)建構(gòu)的五大愿景。本文研究和推崇的結(jié)論：大力發(fā)展校園媒體文化。要在現(xiàn)代高職院校營(yíng)造建構(gòu)開放、融合、多元、互補(bǔ)、、批判、共存、激蕩、發(fā)展、提升、共榮的校園媒體文化繁榮景象，讓校園媒體文化傳承和守護(hù)現(xiàn)代高職院校技能為核心工業(yè)文化和以人文為核心的大學(xué)精神。 現(xiàn)代高職校園媒體文化體現(xiàn)著學(xué)校品格，體現(xiàn)著校園品味的重塑與再造，傳承與提升高職院校的大學(xué)精神與品牌力量，是繁榮校園文化和創(chuàng)建和諧校園的重要因素，也是推動(dòng)學(xué)�？茖W(xué)、可持續(xù)發(fā)展的力量源泉。在十七屆六中全會(huì)及《國(guó)家“十二五”時(shí)期文化改革發(fā)展規(guī)劃綱要》的大背景下，促進(jìn)校園媒體文化的大發(fā)展大繁榮成為既是應(yīng)有之義，，也是必由之路。
[Abstract]:With the innovation of media technology, there are many new situations, new problems and new characteristics in the campus media culture of higher vocational education under the new media environment. How to effectively integrate the campus media of higher vocational education and give full play to the function of campus media culture. At present, it has become a new subject that needs to be studied urgently in higher vocational colleges. Culture is a broad concept, and modern higher vocational campus media culture can be expressed as follows: within modern higher vocational colleges and between schools and society through campus newspapers, radio, television, Internet, magazines, mobile phones, Direct mail and other communication tools as media, in the long-term practical activities of teachers and students in the school formed with the characteristics of campus localization of the sum of spiritual wealth. This concept determines that the extension of campus media refers to the school or teachers and students to run their own media, or the use of social media tools to carry out information dissemination in the campus. This paper expounds that teachers and students in campus media culture are no longer passive consumers of simple audience and media culture products, and teachers and students are not only consumers of cultural products, but also active creators of cultural products. It reflects the dynamic generation process of cultural inheritance and innovation. It shows not only the local spiritual symbol of humanistic tradition, but also the spiritual wealth of long-term practice and cultivation of innovation between teachers and students, which is the inherent requirement and spiritual essence of campus media culture. Starting from the analysis of the connotation and characteristics of campus media culture, this paper explains the function of campus media culture in higher vocational colleges by using the theories of communication, pedagogy and culturology. This paper analyzes the present situation and shortcomings of campus media culture in higher vocational education, and puts forward five vision for the scientific construction of campus media culture in modern higher vocational education. The conclusion of this paper is to develop campus media culture. It is necessary to create a prosperous scene of campus media culture in modern higher vocational colleges that is open, integrated, pluralistic, complementary, critical, coexisting, agitated, developed, promoted, and co-flourished. Let the campus media culture inherit and protect the skills of modern higher vocational colleges as the core industrial culture and the university spirit with humanities as the core. Modern higher vocational campus media culture embodies the school character, reflects the reconstruction and reconstruction of campus taste, inherits and promotes the university spirit and brand strength of higher vocational colleges, and is an important factor for the prosperity of campus culture and the establishment of harmonious campus. It is also the source of strength to promote school science and sustainable development. Under the background of the sixth Plenary session of the 17th CPC Central Committee and the outline of the National Cultural Reform and Development Plan during the 12th five-year Plan period, it is not only the proper meaning, but also the only way to promote the great development and prosperity of campus media culture.
【學(xué)位授予單位】：廣東技術(shù)師范學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G711;G206

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