蘇潤成人高等教育培訓機構(gòu)市場競爭戰(zhàn)略選擇研究
發(fā)布時間：2018-08-30 14:17
【摘要】：隨著我國教育培訓市場競爭日趨激烈，如何提高組織競爭力成為蘇潤成人高等教育培訓機構(gòu)（以下簡稱蘇潤教育）的戰(zhàn)略性問題，為此本文在對蘇潤教育內(nèi)外環(huán)境的分析的基礎(chǔ)上，提出蘇潤教育應(yīng)選擇的基本市場競爭戰(zhàn)略。文章首先在文獻綜述中對國內(nèi)外成人高等教育和相關(guān)的市場戰(zhàn)略理論進行分析，找出本文論述的理論基礎(chǔ)和研究路線；其次從市場競爭戰(zhàn)略的角度，運用相關(guān)理論知識，分析了蘇潤教育外部環(huán)境因素對市場戰(zhàn)略的影響，同時對蘇潤教育的組織結(jié)構(gòu)及其優(yōu)、劣勢等方面進行了深入的研究與探討，在豐富、詳實的分析基礎(chǔ)上最后得出研究結(jié)論，即蘇潤教育多元化的的市場競爭戰(zhàn)略，其實現(xiàn)途徑為：市場滲透戰(zhàn)略路徑、市場開拓戰(zhàn)略路徑、混合市場戰(zhàn)略路徑。由于本研究的作者是在蘇潤教育管理崗位的實際工作崗位上，因此本文的成人高等教育市場競爭戰(zhàn)略的研究成果對蘇潤教育有著直接的指導(dǎo)作用，同時對成人高等教育培訓機構(gòu)的從業(yè)者及研究者也具有一定的借鑒和參考價值。
[Abstract]:With the increasingly fierce competition in China's education and training market, how to improve the organizational competitiveness has become a strategic issue in Surun adult higher education training institutions (hereinafter referred to as Sulun Education). Based on the analysis of the inside and outside environment of Su run education, this paper puts forward the basic market competition strategy which should be chosen by Su run education. In the literature review, the article first analyzes the domestic and foreign adult higher education and the related market strategy theory, and finds out the theoretical basis and research route discussed in this paper; secondly, from the perspective of market competition strategy, it applies relevant theoretical knowledge. This paper analyzes the influence of the external environmental factors of Surun education on the market strategy, at the same time makes a deep research and discussion on the organizational structure, advantages and disadvantages of Surun education, and finally draws a conclusion on the basis of rich and detailed analysis. That is, the diversified market competition strategy of Su run education, which can be realized through the strategic path of market penetration, the strategic path of market development, and the path of mixed market strategy. Since the author of this study is in the actual job of Surun educational management post, the research results of the market competition strategy of adult higher education in this paper have direct guiding effect on Sulun education. At the same time, it also has some reference value for practitioners and researchers of adult higher education training institutions.
【學位授予單位】：天津商業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G522.72
本文編號：2213322
[Abstract]:With the increasingly fierce competition in China's education and training market, how to improve the organizational competitiveness has become a strategic issue in Surun adult higher education training institutions (hereinafter referred to as Sulun Education). Based on the analysis of the inside and outside environment of Su run education, this paper puts forward the basic market competition strategy which should be chosen by Su run education. In the literature review, the article first analyzes the domestic and foreign adult higher education and the related market strategy theory, and finds out the theoretical basis and research route discussed in this paper; secondly, from the perspective of market competition strategy, it applies relevant theoretical knowledge. This paper analyzes the influence of the external environmental factors of Surun education on the market strategy, at the same time makes a deep research and discussion on the organizational structure, advantages and disadvantages of Surun education, and finally draws a conclusion on the basis of rich and detailed analysis. That is, the diversified market competition strategy of Su run education, which can be realized through the strategic path of market penetration, the strategic path of market development, and the path of mixed market strategy. Since the author of this study is in the actual job of Surun educational management post, the research results of the market competition strategy of adult higher education in this paper have direct guiding effect on Sulun education. At the same time, it also has some reference value for practitioners and researchers of adult higher education training institutions.
【學位授予單位】：天津商業(yè)大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G522.72
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，本文編號：2213322
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