【摘要】：本文以中國傳媒大學(xué)廣告學(xué)院2013年進行的"中國大學(xué)生媒體接觸與消費行為調(diào)研"所得數(shù)據(jù)為基礎(chǔ),對不同性別、不同年級、不同生源地的中國大學(xué)生手機上網(wǎng)使用現(xiàn)狀及其對社交媒體使用的影響進行檢驗和分析。結(jié)果顯示,女生、大一和大二的學(xué)生、上大學(xué)前生活在城市的學(xué)生利用手機上網(wǎng)的時間相對較長。手機上網(wǎng)時間較長的大學(xué)生使用微博、微信等社交媒體的比例相對較大,其發(fā)布信息的頻率也相對較高。由于大學(xué)生校園生活的相對封閉性,手機上網(wǎng)以及對社交媒體的使用成為大學(xué)生形成"圈子"的重要途徑,也滿足了他們"個人整合"和"社會整合"的需要。
[Abstract]:Based on the data obtained from the "Media exposure and consumption behavior Survey of Chinese College students" conducted by the Advertising School of Communication University of China in 2013, this paper gives a survey of different sexes and grades. The current situation of mobile phone Internet use and its impact on social media use of Chinese college students from different places of origin were tested and analyzed. The results showed that girls, freshmen and sophomores, who lived in the city before going to college, spent a relatively long time using their mobile phones to surf the Internet. The proportion of college students using social media such as Weibo, WeChat and other social media for a long time on mobile phone is relatively large, and the frequency of releasing information is also relatively high. Because of the relative closeness of college students' campus life, mobile phone internet access and the use of social media have become an important way for college students to form a "circle", which also satisfies their needs of "personal integration" and "social integration".
【作者單位】： 中國傳媒大學(xué)廣告學(xué)院;
【分類號】：G206;G645.5

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本文編號：2438615