【摘要】：我國(guó)正力爭(zhēng)成為創(chuàng)新型國(guó)家,將科技創(chuàng)新作為基本戰(zhàn)略,改革發(fā)展為大學(xué)生創(chuàng)業(yè)提供新機(jī)遇,加上政府政策的傾斜,大學(xué)生創(chuàng)業(yè)在我國(guó)已掀起熱潮,草根創(chuàng)業(yè)優(yōu)勢(shì)漸漸變?nèi)�。�?guó)外曾有學(xué)者對(duì)部分國(guó)家環(huán)境下的創(chuàng)業(yè)環(huán)境對(duì)創(chuàng)業(yè)行為的影響,或?qū)?chuàng)業(yè)戰(zhàn)略選擇的影響關(guān)系開(kāi)展過(guò)研究。在中國(guó),學(xué)者大多關(guān)注創(chuàng)業(yè)環(huán)境對(duì)創(chuàng)業(yè)績(jī)效的影響研究,至于創(chuàng)業(yè)環(huán)境對(duì)創(chuàng)業(yè)行為本身包括創(chuàng)業(yè)戰(zhàn)略的影響關(guān)系尚未有學(xué)者進(jìn)行過(guò)系統(tǒng)研究。對(duì)特殊群體大學(xué)生創(chuàng)業(yè)的研究,我國(guó)在創(chuàng)業(yè)實(shí)踐方面起步較晚,對(duì)此研究也相對(duì)不成熟。盡管不少研究涉及到大學(xué)生創(chuàng)業(yè),但大多是從企業(yè)個(gè)體角度研究大學(xué)生創(chuàng)業(yè)成功的影響因素,或是從宏觀角度研究現(xiàn)有的創(chuàng)業(yè)政策,包括資金扶持、創(chuàng)業(yè)教育體系構(gòu)成等。 創(chuàng)業(yè)行為及創(chuàng)業(yè)活動(dòng)總是在特定的創(chuàng)業(yè)環(huán)境中產(chǎn)生與發(fā)展起來(lái)的,會(huì)受到所處創(chuàng)業(yè)環(huán)境的影響。本文通過(guò)初期企業(yè)訪(fǎng)談及原有相關(guān)文獻(xiàn)的回顧,構(gòu)建了“創(chuàng)業(yè)環(huán)境-大學(xué)生創(chuàng)業(yè)競(jìng)爭(zhēng)戰(zhàn)略選擇”模型,旨在研究創(chuàng)業(yè)環(huán)境對(duì)大學(xué)生創(chuàng)業(yè)競(jìng)爭(zhēng)戰(zhàn)略選擇的影響,并以大學(xué)生創(chuàng)業(yè)較活躍的“國(guó)家大學(xué)生創(chuàng)業(yè)示范基地”杭州市調(diào)研數(shù)據(jù)進(jìn)行實(shí)證性研究,得出杭州市優(yōu)良的創(chuàng)業(yè)環(huán)境與大學(xué)生創(chuàng)業(yè)企業(yè)創(chuàng)業(yè)戰(zhàn)略的科學(xué)性選擇有顯著影響。相對(duì)于其他地區(qū),杭州市大學(xué)生創(chuàng)業(yè)企業(yè)的成功率較高,共性的創(chuàng)業(yè)環(huán)境優(yōu)勢(shì)及受其影響的創(chuàng)業(yè)行為的合理性均是重要的影響因素。本文首先對(duì)相關(guān)文獻(xiàn)資料進(jìn)行整理和分析,詳細(xì)綜述了現(xiàn)有學(xué)者的國(guó)內(nèi)外研究現(xiàn)狀,為實(shí)證模型的建立和研究假設(shè)的提出建立理論基礎(chǔ)；接著,本文根據(jù)理論研究結(jié)果和小規(guī)模大學(xué)生創(chuàng)業(yè)企業(yè)訪(fǎng)談結(jié)果提出了實(shí)證模型、維度選擇和研究假設(shè)。通過(guò)對(duì)杭州市幾個(gè)城區(qū)政府資助的大學(xué)生創(chuàng)業(yè)園創(chuàng)業(yè)企業(yè)問(wèn)卷訪(fǎng)談獲得基礎(chǔ)數(shù)據(jù),運(yùn)用SPSS進(jìn)行數(shù)據(jù)分析并獲得實(shí)證結(jié)果。 本研究的結(jié)論是政策扶持與目標(biāo)集聚戰(zhàn)略、締結(jié)聯(lián)盟戰(zhàn)略、網(wǎng)絡(luò)關(guān)系戰(zhàn)略有正相關(guān)關(guān)系,而與市場(chǎng)空白戰(zhàn)略相關(guān)性假設(shè)未通過(guò)檢驗(yàn)；市場(chǎng)環(huán)境與目標(biāo)集聚戰(zhàn)略、市場(chǎng)空白戰(zhàn)略有正相關(guān)關(guān)系,而與締結(jié)聯(lián)盟戰(zhàn)略和網(wǎng)絡(luò)關(guān)系戰(zhàn)略的相關(guān)性假設(shè)未通過(guò)檢驗(yàn)；社會(huì)環(huán)境與目標(biāo)集聚戰(zhàn)略和網(wǎng)絡(luò)關(guān)系戰(zhàn)略有正相關(guān)關(guān)系,而與市場(chǎng)空白戰(zhàn)略和締結(jié)聯(lián)盟戰(zhàn)略的相關(guān)性假設(shè)未通過(guò)檢驗(yàn)；融資環(huán)境則因創(chuàng)業(yè)初期大學(xué)生創(chuàng)業(yè)融資渠道的單一,與創(chuàng)業(yè)競(jìng)爭(zhēng)戰(zhàn)略選擇均呈弱相關(guān)關(guān)系。 根據(jù)研究結(jié)果本文提出了優(yōu)化大學(xué)生創(chuàng)業(yè)環(huán)境、如何正確引導(dǎo)大學(xué)生創(chuàng)業(yè)競(jìng)爭(zhēng)戰(zhàn)略選擇的相關(guān)對(duì)策。
[Abstract]:Our country is striving to become an innovation-oriented country, taking scientific and technological innovation as the basic strategy, providing new opportunities for college students to start their own businesses through reform and development. In addition, the inclination of government policies has led to the upsurge of university students' entrepreneurship and the gradual weakening of grassroots entrepreneurial advantages. Some foreign scholars have studied the influence of entrepreneurial environment on entrepreneurial behavior in some countries, or on the relationship between entrepreneurial strategy choice and entrepreneurial environment. In China, most scholars pay attention to the impact of entrepreneurial environment on entrepreneurial performance, but there has not been a systematic study on the impact of entrepreneurial environment on entrepreneurial behavior, including entrepreneurial strategy. The research on entrepreneurship of special groups of college students in China started late in the field of entrepreneurial practice, and the research is relatively immature. Although many studies involve university students' entrepreneurship, most of them study the influencing factors of college students' entrepreneurial success from the angle of enterprise individual, or study the existing entrepreneurial policies from the macro perspective, including financial support, the composition of entrepreneurship education system and so on. Entrepreneurial behaviors and entrepreneurial activities are always generated and developed in a specific entrepreneurial environment, which will be affected by the entrepreneurial environment in which they live. Based on the initial interview and literature review, this paper constructs a model of "Entrepreneurial Environment-Strategic Choice of Entrepreneurial Competition for College students", in order to study the impact of entrepreneurial environment on the choice of entrepreneurial competition strategy for college students. Based on the survey data of "National demonstration Base for University students' Entrepreneurship", which is active for college students' entrepreneurship, it is concluded that the excellent entrepreneurial environment of Hangzhou has a significant impact on the scientific choice of entrepreneurial strategy for college students. Compared with other regions, the success rate of college students' entrepreneurial enterprises in Hangzhou is relatively high. The common entrepreneurial environment advantages and the rationality of entrepreneurial behaviors affected by them are important factors. Firstly, this paper summarizes the current research situation of scholars at home and abroad in detail, which is the theoretical basis for the establishment of empirical model and the establishment of research hypotheses. Then, the empirical model, dimension selection and research hypothesis are put forward according to the theoretical research results and the interview results of small scale college students' entrepreneurial enterprises. The basic data are obtained by interviews with the questionnaire of university students' entrepreneurial enterprises funded by the government in several urban areas of Hangzhou. The data are analyzed by using SPSS and the empirical results are obtained. The conclusion of this study is that there is a positive correlation between policy support and goal agglomeration strategy, alliance strategy and network relationship strategy, but the hypothesis of correlation with market blank strategy has not passed the test. The market environment has a positive correlation with the target agglomeration strategy and the market blank strategy, but the hypothesis of correlation with the alliance strategy and the network relationship strategy has not passed the test. There is a positive correlation between social environment and target agglomeration strategy and network relationship strategy, but the hypothesis of relevance to market blank strategy and alliance strategy has not passed the test. The financing environment is weakly related to the choice of venture competition strategy because of the single channel of venture financing for college students in the early stage of entrepreneurship. According to the research results, this paper puts forward the relevant countermeasures to optimize the entrepreneurial environment of college students and how to correctly guide them to choose their entrepreneurial competitive strategy.
【學(xué)位授予單位】：杭州電子科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：F272;G647.38;F224

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 郭必裕;我國(guó)大學(xué)生創(chuàng)業(yè)的特征及其分析[J];白城師范高等專(zhuān)科學(xué)校學(xué)報(bào);2002年01期

2 李力濤;;創(chuàng)業(yè)理論研究的整合框架[J];工業(yè)技術(shù)經(jīng)濟(jì);2010年02期

3 林嵩;姜彥福;;創(chuàng)業(yè)研究進(jìn)展綜述與分析[J];管理現(xiàn)代化;2005年06期

4 楊陽(yáng);;基于維度視角的環(huán)境特性與創(chuàng)業(yè)活動(dòng)關(guān)系研究[J];工業(yè)技術(shù)經(jīng)濟(jì);2010年12期

5 錢(qián)f;陳云;;地方政府扶持大學(xué)生自主創(chuàng)業(yè)政策比較分析[J];杭州電子科技大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2011年01期

6 陳劍林;;微型企業(yè)理論研究綜述[J];井岡山大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2010年06期

7 李華晶;;創(chuàng)業(yè)環(huán)境、公司創(chuàng)業(yè)戰(zhàn)略與組織績(jī)效——基于我國(guó)大中型企業(yè)科技活動(dòng)的實(shí)證分析[J];經(jīng)濟(jì)管理;2008年Z1期

8 張玉利,楊俊;企業(yè)家創(chuàng)業(yè)行為調(diào)查[J];經(jīng)濟(jì)理論與經(jīng)濟(jì)管理;2003年09期

9 張玉利,陳立新;中小企業(yè)創(chuàng)業(yè)的核心要素與創(chuàng)業(yè)環(huán)境分析[J];經(jīng)濟(jì)界;2004年03期

10 張映紅;;轉(zhuǎn)型經(jīng)濟(jì)環(huán)境下中國(guó)企業(yè)創(chuàng)業(yè)戰(zhàn)略決策的冒險(xiǎn)性特征[J];經(jīng)濟(jì)與管理研究;2007年08期

相關(guān)碩士學(xué)位論文 前6條

1 盛瓊芳;制度環(huán)境與企業(yè)家行為的互動(dòng)作用機(jī)制研究[D];西北大學(xué);2007年

2 吳文娟;我國(guó)大學(xué)生創(chuàng)業(yè)支持法律問(wèn)題研究[D];西南政法大學(xué);2008年

3 牛嬌;創(chuàng)業(yè)環(huán)境與創(chuàng)業(yè)機(jī)會(huì)的關(guān)系研究[D];西北大學(xué);2009年

4 周鵬;從股權(quán)分置改革看中國(guó)企業(yè)家行為的制度環(huán)境約束[D];浙江工商大學(xué);2008年

5 黃四枚;高校大學(xué)生創(chuàng)業(yè)傾向影響因素實(shí)證研究[D];中南大學(xué);2009年

6 季丹;創(chuàng)業(yè)環(huán)境對(duì)大學(xué)生創(chuàng)業(yè)意愿的影響研究[D];吉林大學(xué);2010年

，

本文編號(hào)：2412130