本文選題：微博　切入點(diǎn)：人格特質(zhì)　出處：《西南大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：微博作為一種新型的社交媒體,憑借其傳播迅速、信息簡短、交互性強(qiáng)、操作便捷等優(yōu)勢,不僅僅只是一種基于用戶關(guān)系的信息分享、傳播的平臺,更是成為人們社會公共參與、政治參與的重要渠道。隨著微博的迅猛發(fā)展,眾多公共事件首先在微博上爆發(fā),隨之受到公眾的廣泛關(guān)注和熱議。微博已經(jīng)成為了傳播公共事件、引起公眾討論和公民參與的一支重要力量,不僅對社會生活產(chǎn)生了重大影響,有時甚至改變了事件的發(fā)展和走向、影響了政府的決策和行動。越來越多的民眾通過微博平臺獲取公共事件的相關(guān)信息,并且在線上或線下參與公共事件。本研究以微博最龐大的用戶群體——大學(xué)生,作為研究對象,對其在微博環(huán)境下的公共事件參與現(xiàn)狀進(jìn)行研究,具有重要的理論意義和現(xiàn)實(shí)意義。本研究從傳播學(xué)和心理學(xué)的雙重視角出發(fā),采用文獻(xiàn)研究和問卷調(diào)查相結(jié)合的研究方法,對微博環(huán)境下大學(xué)生的公共事件參與現(xiàn)狀進(jìn)行探究。通過對555位大學(xué)生微博用戶的問卷調(diào)查為實(shí)證數(shù)據(jù),重點(diǎn)考查大學(xué)生人格特質(zhì)和公共事件參與意識、參與行為之間的關(guān)系,研究發(fā)現(xiàn)： (1)神經(jīng)質(zhì)和參與意識呈顯著正相關(guān)；和參與行為無相關(guān)。 (2)外傾性和參與意識、參與行為均呈顯著正相關(guān)。 (3)開放性和參與意識、參與行為均呈顯著正相關(guān)。 (4)宜人性和參與意識、參與行為均無相關(guān)。 (5)盡責(zé)性和參與意識、參與行為均無相關(guān)。并且,通過對數(shù)據(jù)的回歸分析發(fā)現(xiàn)：在公共事件參與意識上,神經(jīng)質(zhì)和外傾性對其有預(yù)測作用；在公共事件參與行為上,只有開放性對其有預(yù)測作用。 研究還發(fā)現(xiàn),大學(xué)生在微博上參與公共事件的特點(diǎn)表現(xiàn)為：第一,參與主體失衡：人口結(jié)構(gòu)、人格特質(zhì)失衡,存在“參與鴻溝”。第二,參與內(nèi)容失衡：議題偏好明顯。第三,參與行為失衡：高圍觀、低互動。 此外,本研究還對實(shí)證研究的結(jié)果進(jìn)行了討論和總結(jié),對大學(xué)生公共事件微博參與的現(xiàn)狀進(jìn)行了批判性反思：第一,微博參與的鴻溝：對微博公共性建構(gòu)、協(xié)商民主的反思。第二,政治參與和政治溝通的斷裂：高圍觀、低互動。第三,參與意識和參與行為的斷裂：高意識、低行為。第四,微博參與的風(fēng)險：輿論風(fēng)險、政治風(fēng)險。 最后,本研究從高校思想政治教育、媒介素養(yǎng)教育、政府互聯(lián)網(wǎng)治理和網(wǎng)民利用社交媒體進(jìn)行公共事件參與等方面提出了建設(shè)性意見： (1)根據(jù)不同人格特質(zhì)的大學(xué)生,針對性地進(jìn)行心理健康教育,健全大學(xué)生的心理特質(zhì),引導(dǎo)大學(xué)生更理性的使用社交媒體。 (2)加強(qiáng)大學(xué)生媒介素養(yǎng)教育(包括公共事件參與動機(jī)、政治效能感、政治知識、政治思考力等方面內(nèi)容的培養(yǎng)),提高大學(xué)生微博參政議政的理性化程度。 (3)規(guī)范公共事件微博參與的風(fēng)險,加強(qiáng)微博的有效管理和疏導(dǎo),規(guī)范網(wǎng)絡(luò)意見領(lǐng)袖的媒介權(quán)力,加強(qiáng)微博的“自凈化”功能,凈化謠言,營造微博參政、議政的良好微博媒介生態(tài)。 (4)加快信息基礎(chǔ)設(shè)施建設(shè)和微博平臺的使用,縮小公民在微博上參與熱點(diǎn)公共事件的“參與鴻溝”。 (5)構(gòu)建微博等社交媒體的網(wǎng)絡(luò)民意測量工具,科學(xué)的辨識和驗(yàn)證真實(shí)的網(wǎng)絡(luò)民意。
[Abstract]:Micro-blog as a new social media, with its rapid spread, short information, interactive, convenient operation and other advantages, is not only a kind of relationship based on user information sharing, communication platform, is becoming an important channel for public participation, political participation. With the rapid development of micro-blog, many public events first in micro-blog, has attracted widespread attention and public hot. Micro-blog has become the dissemination of public events, causing an important force of public discussion and citizen participation, not only has a significant impact on the social life, and sometimes even change the development and trend of events, the impact of the government's decisions and actions more and more. The public access to relevant information and public events through the micro-blog platform, and online or offline to participate in public events. In this study, micro-blog's huge user base of University Students, as the research object, the research on the status quo of public events in micro-blog under the environment of its participation, has important theoretical significance and practical significance. This research from the angle of communication and psychology of adopting the research method of literature study and questionnaire, to explore the current situation of public events of College Students under the environment of micro-blog participate in. Through a questionnaire survey of 555 college students of micro-blog users for the empirical data to examine the students' personality consciousness and public participation in key events, the relationship between participation behavior, the study found:
(1) there is a significant positive correlation between neuroticism and participation consciousness, and there is no correlation with participation behavior.
(2) there is a significant positive correlation between extroversion and participation awareness and participation behavior.
(3) there is a significant positive correlation between openness and participation awareness and participation behavior.
(4) both agreeableness and participation consciousness and participation behavior were not related.
(5) conscientiousness and participation consciousness are not related to participation behavior. By regression analysis of data, it is found that neuroticism and extraversion play a predictive role in public participation consciousness. In public event participation, openness is predictive.
The study also found that the characteristics of college students to participate in public events in micro-blog is: first, in the main imbalance: population structure, personality imbalance, the existence of "participation gap". In second, the content of imbalance: item preference significantly. Third, participation imbalance: high confining view, low interaction.
In addition, the research results of empirical studies are discussed and summarized, the status quo of college students to participate in public events micro-blog makes a critical reflection: first, divide: the construction of micro-blog micro-blog in public, the reflection of deliberative democracy. Second, breaking the political participation and political communication: high crowd, low interaction. Third, participation consciousness and behavior of fracture: high awareness, low risk behavior. Fourth, micro-blog: the participation of public risk, political risk.
Finally, this study puts forward constructive suggestions from the aspects of Ideological and political education, media literacy education, government Internet Governance and social media participation in public events.
(1) according to the personality traits of college students, we should carry out mental health education, improve the psychological characteristics of college students, and guide them to use social media more rationally.
(2) strengthen the media literacy education of college students (including public events participation motivation, political efficacy, political knowledge, political thinking and other aspects of content training), so as to improve the rationality of micro-blog's participation in politics.
(3) standardize the risk of micro-blog's participation in public events, strengthen micro-blog's effective management and guidance, standardize the media power of network opinion leaders, strengthen micro-blog's "self purification" function, purify rumors, create micro-blog's media ecosystem of micro-blog's participation in politics and politics.
(4) to speed up the construction of information infrastructure and the use of the micro-blog platform to reduce the "participation gap" for citizens to participate in hot public events on micro-blog.
(5) build a network public opinion survey tool, such as micro-blog and other social media, to scientifically identify and verify real network public opinion.

【學(xué)位授予單位】：西南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：G645.5;G206

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