本文選題：大學(xué)生商業(yè)網(wǎng)絡(luò)　切入點(diǎn)：創(chuàng)業(yè)機(jī)會(huì)識(shí)別　出處：《中南民族大學(xué)》2012年碩士論文　論文類(lèi)型：學(xué)位論文

【摘要】：隨著經(jīng)濟(jì)的發(fā)展，創(chuàng)業(yè)越來(lái)越受到人們的關(guān)注，創(chuàng)業(yè)已經(jīng)成為人們的一種新的選擇。創(chuàng)業(yè)機(jī)會(huì)不僅僅是創(chuàng)業(yè)過(guò)程的起點(diǎn)，創(chuàng)業(yè)過(guò)程更是圍繞創(chuàng)業(yè)機(jī)會(huì)識(shí)別、開(kāi)發(fā)和利用的一系列過(guò)程。國(guó)內(nèi)外的理論和實(shí)證研究都顯示社會(huì)網(wǎng)絡(luò)為創(chuàng)業(yè)者提供信息和資源支持。在以往的研究中，，主要的研究焦點(diǎn)在成功創(chuàng)業(yè)者身上，對(duì)大學(xué)生這一特殊群體的研究比較少。因此，本文認(rèn)為有必要對(duì)大學(xué)生創(chuàng)業(yè)者的社會(huì)網(wǎng)絡(luò)進(jìn)行研究。 本文在借鑒國(guó)內(nèi)外關(guān)于創(chuàng)業(yè)管理理論、社會(huì)網(wǎng)絡(luò)理論、個(gè)人特質(zhì)論的基礎(chǔ)上，結(jié)合大學(xué)生特質(zhì)和實(shí)際情況，運(yùn)用理論分析與實(shí)證分析的研究方法，分析了大學(xué)生商業(yè)網(wǎng)絡(luò)關(guān)系強(qiáng)度對(duì)創(chuàng)業(yè)機(jī)會(huì)識(shí)別的影響機(jī)理，并分析了先驗(yàn)知識(shí)和創(chuàng)業(yè)警覺(jué)性對(duì)兩者作用關(guān)系的調(diào)節(jié)作用。本文采用SPSS19.0對(duì)收集到得數(shù)據(jù)進(jìn)行了描述性統(tǒng)計(jì)分析，相關(guān)分析、回歸分析等統(tǒng)計(jì)分析方法，按照規(guī)范學(xué)術(shù)要求的步驟，一步一步得出本文的結(jié)論。本文首先基于創(chuàng)業(yè)管理理論對(duì)創(chuàng)業(yè)機(jī)會(huì)識(shí)別的相關(guān)知識(shí)進(jìn)行了回顧，并對(duì)創(chuàng)業(yè)者個(gè)人特質(zhì)中的先驗(yàn)知識(shí)和創(chuàng)業(yè)警覺(jué)性進(jìn)行了系統(tǒng)的分析。然后通過(guò)對(duì)社會(huì)網(wǎng)絡(luò)理論的研究，對(duì)社會(huì)網(wǎng)絡(luò)理論進(jìn)行了整理。接著，本文根據(jù)現(xiàn)有研究學(xué)者對(duì)社會(huì)網(wǎng)絡(luò)與創(chuàng)業(yè)機(jī)會(huì)識(shí)別的作用關(guān)系研究，構(gòu)建了本文的研究模型并提出研究假設(shè)。在理論基礎(chǔ)上設(shè)計(jì)了調(diào)查問(wèn)卷，對(duì)問(wèn)卷的有效性進(jìn)行檢驗(yàn)，通過(guò)大樣本調(diào)查實(shí)證分析了本文的研究假設(shè)。最后，提出本文的研究結(jié)論、局限性和研究展望。 本文的主要結(jié)論有：大學(xué)生商業(yè)網(wǎng)絡(luò)關(guān)系強(qiáng)度與機(jī)會(huì)識(shí)別正相關(guān)；先驗(yàn)知識(shí)正向調(diào)節(jié)大學(xué)生商業(yè)網(wǎng)絡(luò)關(guān)系強(qiáng)度與創(chuàng)業(yè)機(jī)會(huì)識(shí)別的關(guān)系；創(chuàng)業(yè)警覺(jué)性正向調(diào)節(jié)大學(xué)生商業(yè)網(wǎng)絡(luò)關(guān)系強(qiáng)度與創(chuàng)業(yè)機(jī)會(huì)識(shí)別的關(guān)系。
[Abstract]:With the development of economy, people pay more and more attention to entrepreneurship, and entrepreneurship has become a new choice. Entrepreneurial opportunity is not only the starting point of entrepreneurial process, but also the identification of entrepreneurial opportunity. Both theoretical and empirical studies at home and abroad show that social networks provide information and resource support for entrepreneurs. In previous studies, the main research focus has been on successful entrepreneurs. Therefore, it is necessary to study the social network of college student entrepreneurs. Based on the theory of entrepreneurship management, social network theory and personal trait theory at home and abroad, combined with the characteristics of college students and the actual situation, this paper applies the research methods of theoretical analysis and empirical analysis. This paper analyzes the influence mechanism of university students' business network relationship intensity on entrepreneurial opportunity identification, and analyzes the adjustment effect of prior knowledge and entrepreneurial alertness on the relationship between them. This paper makes a descriptive statistical analysis of the collected data by using SPSS19.0. Correlation analysis, regression analysis and other statistical analysis methods, according to the normative academic requirements, step by step, draw the conclusion of this paper. Firstly, based on the entrepreneurial management theory, the paper reviews the relevant knowledge of entrepreneurial opportunity identification. A systematic analysis of the priori knowledge and entrepreneurial alertness of entrepreneurs' personal characteristics is made. Then, through the study of the social network theory, the social network theory is sorted out. Based on the research on the relationship between social network and entrepreneurial opportunity recognition, this paper constructs the research model and puts forward the research hypotheses. On the basis of the theory, a questionnaire is designed to test the validity of the questionnaire. The research hypotheses are analyzed empirically by a large sample survey. Finally, the conclusions, limitations and research prospects of this paper are put forward. The main conclusions of this paper are as follows: the strength of university students' business network relationship is positively correlated with the opportunity identification, the prior knowledge positively regulates the relationship between the university students' business network relationship intensity and the entrepreneurial opportunity recognition; Entrepreneurial alertness positively regulates the relationship between the strength of university students' business network relationship and the identification of entrepreneurial opportunities.
【學(xué)位授予單位】：中南民族大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類(lèi)號(hào)】：G647.38;F279.2;F224

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