本文選題：創(chuàng)業(yè)戰(zhàn)略　切入點(diǎn)：社交網(wǎng)絡(luò)　出處：《廣西大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：創(chuàng)業(yè)一直是近幾年的熱點(diǎn)話題,各種的創(chuàng)業(yè)大賽層出不窮,走上創(chuàng)業(yè)道路的人也越來越多,這些敢于冒險(xiǎn)、勇于創(chuàng)新的創(chuàng)業(yè)者將對(duì)國家和社會(huì)的未來產(chǎn)生積極而深遠(yuǎn)的影響。根據(jù)相關(guān)數(shù)據(jù)顯示,國內(nèi)外中小企業(yè)在吸收就業(yè)、科技創(chuàng)新以及國民經(jīng)濟(jì)發(fā)展中都有著舉足輕重的作用,在某種意義上說,一個(gè)國家和地區(qū)的中小企業(yè)的活力就直接決定了國家和地區(qū)的前途。 由于創(chuàng)業(yè)過程本身的復(fù)雜性和創(chuàng)業(yè)外部環(huán)境不確定性,國內(nèi)外創(chuàng)業(yè)成功率都偏低,創(chuàng)業(yè)企業(yè)要想提高創(chuàng)業(yè)成功率在日益激烈的市場(chǎng)競(jìng)爭(zhēng)中脫穎而出,做好創(chuàng)業(yè)戰(zhàn)略規(guī)劃是很有必要的。合理的創(chuàng)業(yè)戰(zhàn)略規(guī)劃會(huì)幫助創(chuàng)業(yè)者在復(fù)雜的創(chuàng)業(yè)環(huán)境中理清思路,在一定程度上會(huì)減少創(chuàng)業(yè)失敗的風(fēng)險(xiǎn),也會(huì)大大提升創(chuàng)業(yè)企業(yè)以后所成長(zhǎng)的空間。 鑒于創(chuàng)業(yè)戰(zhàn)略重要性,本文在創(chuàng)業(yè)戰(zhàn)略與相關(guān)理論知識(shí)和其他學(xué)者的研究的基礎(chǔ)上對(duì)作者親身經(jīng)歷JT校園生活社交網(wǎng)站創(chuàng)業(yè)過程的進(jìn)行了分析和總結(jié)。仔細(xì)分析了JT校園生活社交網(wǎng)站的外部環(huán)境包括經(jīng)濟(jì)、政治、社會(huì)、技術(shù)因素、Five Forces Model五力模型和所處的行業(yè)情況以及JT校園生活社交網(wǎng)站的內(nèi)部環(huán)境包括擁有的資源、能力、網(wǎng)站定位。然后,本文采用SWOT分析方法對(duì)JT校園生活社交網(wǎng)站所面臨的機(jī)遇與挑戰(zhàn)進(jìn)行了深入討論并制定了JT校園生活社交網(wǎng)站的創(chuàng)業(yè)戰(zhàn)略和相關(guān)的職能戰(zhàn)略。最后,為保障JT校園生活社交網(wǎng)站創(chuàng)業(yè)戰(zhàn)略順利實(shí)施,從公司治理、企業(yè)文化、技術(shù)創(chuàng)新體系、組織結(jié)構(gòu)、風(fēng)險(xiǎn)控制角度出發(fā)討論了相關(guān)措施。
[Abstract]:Entrepreneurship has always been a hot topic in recent years. There have been endless competitions for entrepreneurship, and more and more people have embarked on the path of entrepreneurship. These people dare to take risks. Entrepreneurs who have the courage to innovate will have a positive and far-reaching impact on the future of the country and society. According to relevant data, small and medium-sized enterprises at home and abroad play an important role in absorbing employment, scientific and technological innovation and the development of the national economy. In a sense, the vitality of small and medium-sized enterprises in a country and region directly determines the future of the country and region. Due to the complexity of the entrepreneurial process and the uncertainty of the external environment, the success rate of entrepreneurship at home and abroad is low. If the entrepreneurial enterprise wants to improve the success rate of entrepreneurship, it will stand out in the increasingly fierce market competition. It is necessary to make a good strategic plan for starting a business. Reasonable strategic planning will help entrepreneurs to clear their minds in a complex entrepreneurial environment and to a certain extent reduce the risk of failure. It will also greatly enhance the space for entrepreneurial growth in the future. Given the strategic importance of entrepreneurship, On the basis of entrepreneurial strategy, relevant theoretical knowledge and other scholars' research, this paper analyzes and summarizes the author's personal experience in the entrepreneurial process of JT campus life social networking site, and analyzes the JT campus life social networking website carefully. The external environment includes the economy, The political, social, and technical factors are five Forces Model models and industry conditions, as well as the internal environment of JT campus life social networking sites, including the resources, capabilities, site positioning. In this paper, the opportunities and challenges of JT campus life social network are discussed with the method of SWOT analysis, and the entrepreneurial strategy and related function strategy of JT campus life social network are worked out. In order to ensure the successful implementation of JT campus social networking site, this paper discusses the relevant measures from the perspectives of corporate governance, corporate culture, technological innovation system, organizational structure and risk control.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：G647.38;G206

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本文編號(hào)：1565548