本文關(guān)鍵詞： 非學(xué)歷教育 培訓(xùn)機構(gòu) 戰(zhàn)略 發(fā)展　出處：《青島大學(xué)》2009年碩士論文　論文類型：學(xué)位論文

【摘要】： 非學(xué)歷教育培訓(xùn)是我國教育事業(yè)的重要組成部分。目前,非學(xué)歷教育培訓(xùn)市場正朝市場細分、品牌經(jīng)營和連鎖經(jīng)營方向發(fā)展。對于青島市非學(xué)歷教育培訓(xùn)機構(gòu)而言,如何在激烈的市場競爭中運用合理的發(fā)展戰(zhàn)略發(fā)揮本機構(gòu)的優(yōu)勢,從而獲得進一步的發(fā)展與擴張,便成為目前正處于競爭與發(fā)展戰(zhàn)略時期的培訓(xùn)機構(gòu)需要迫切考慮的嚴(yán)峻問題。因此,通過用于戰(zhàn)略管理理論對青島市非學(xué)歷教育培訓(xùn)機構(gòu)進行戰(zhàn)略分析研究,對其以后持續(xù)發(fā)展有著重大的現(xiàn)實意義。 本論文借鑒戰(zhàn)略管理的理論和模型,結(jié)合青島市非學(xué)歷教育培訓(xùn)市場的競爭與發(fā)展態(tài)勢,通過運用PEST分析工具、行業(yè)環(huán)境分析和SWOT分析工具,分析了青島市非學(xué)歷教育培訓(xùn)機構(gòu)的外部環(huán)境、行業(yè)競爭態(tài)勢和內(nèi)部條件與能力戰(zhàn)略環(huán)境條件。這些分析結(jié)果表明,青島市非學(xué)歷培訓(xùn)機構(gòu)目前正面臨著較好的發(fā)展機遇,但是威脅和劣勢也是很明顯的。如何根據(jù)自身的實際情況充分發(fā)揮自身的優(yōu)勢進行市場競爭,就成為培訓(xùn)機構(gòu)需要認(rèn)真考慮的戰(zhàn)略問題。 本文試圖為青島市非學(xué)歷教育培訓(xùn)機構(gòu)確定四種典型的戰(zhàn)略來促其發(fā)展:構(gòu)筑核心競爭力的差異化聚焦戰(zhàn)略,擴大培訓(xùn)規(guī)模和效益的集中化成長戰(zhàn)略,打造成培訓(xùn)巨頭的多元化、集團化和連鎖經(jīng)營戰(zhàn)略,以及推動培訓(xùn)機構(gòu)快速發(fā)展的品牌戰(zhàn)略。最后,通過對青島啟智假日文化培訓(xùn)學(xué)校進行案例分析,來驗證這些戰(zhàn)略實施的可行性。本文的主要目的是為了探索和建立能指導(dǎo)青島市非學(xué)歷教育培訓(xùn)機構(gòu)競爭與發(fā)展的戰(zhàn)略管理模式。
[Abstract]:Non-academic education and training is an important part of education in China. At present, the market of non-academic education and training is developing in the direction of market segmentation, brand management and chain operation. For non-academic education and training institutions in Qingdao, How to make use of the reasonable development strategy in the fierce market competition to give play to the advantages of the organization, so as to obtain further development and expansion, Therefore, the strategic analysis and study of non-academic education and training institutions in Qingdao is carried out through the use of strategic management theory, which is currently in the period of competition and development strategy. It is of great practical significance for its sustainable development in the future. This paper draws lessons from the theory and model of strategic management, combines the competition and development situation of Qingdao non-academic education and training market, through the use of PEST analysis tools, industry environment analysis and SWOT analysis tools. This paper analyzes the external environment, the competition situation, the internal condition and the strategic environment of the non-academic education and training institutions in Qingdao. The results show that the non-academic training institutions in Qingdao are facing better development opportunities at present. However, the threats and disadvantages are also obvious. How to give full play to their own advantages to carry out market competition according to their actual situation, has become a strategic issue that should be seriously considered by training institutions. This paper attempts to identify four typical strategies for non-academic education and training institutions in Qingdao to promote their development: the differentiation focusing strategy to build core competitiveness, the centralized growth strategy to expand the scale and efficiency of training. To build into a training giant of diversification, collectivization and chain management strategy, as well as promote the rapid development of training institutions brand strategy. Finally, through the Qingdao Qizhi Holiday Culture training School case study, The main purpose of this paper is to explore and establish a strategic management model that can guide the competition and development of non-academic education and training institutions in Qingdao.
【學(xué)位授予單位】：青島大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：G527

【引證文獻】

相關(guān)博士學(xué)位論文 前1條

1 張冠華;語言培訓(xùn)服務(wù)標(biāo)準(zhǔn)體系及服務(wù)質(zhì)量評價方法研究[D];中國礦業(yè)大學(xué)（北京）;2013年

相關(guān)碩士學(xué)位論文 前9條

1 袁治;非學(xué)歷教育培訓(xùn)機構(gòu)市場準(zhǔn)入問題的研究[D];河南大學(xué);2011年

2 張娜;S通信學(xué)院發(fā)展戰(zhàn)略分析[D];北京郵電大學(xué);2011年

3 杜捚卿;我國民營培訓(xùn)機構(gòu)績效管理研究[D];天津大學(xué);2010年

4 齊超;福建省面向企業(yè)的這會私營培訓(xùn)機構(gòu)發(fā)展戰(zhàn)略研究[D];福建農(nóng)林大學(xué);2012年

5 李婉宗;基于學(xué)員視角的太原市考研培訓(xùn)機構(gòu)競爭力研究[D];山西財經(jīng)大學(xué);2012年

6 陳亮偉;我國非學(xué)歷教育培訓(xùn)機構(gòu)的政策文本與發(fā)展戰(zhàn)略研究[D];湖南師范大學(xué);2012年

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8 張志煒;基于WEB框架技術(shù)的培訓(xùn)學(xué)校管理系統(tǒng)[D];電子科技大學(xué);2012年

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本文編號：1502577