本文選題：中國企業(yè)　切入點：老撾市場　出處：《安徽大學》2017年碩士論文

【摘要】：經(jīng)過多年的發(fā)展,中國企業(yè)在資金、技術(shù)以及市場經(jīng)營方面已經(jīng)有了一定的積累以及經(jīng)驗,與東南亞國家的基本狀況相比,形成了一定的比較優(yōu)勢;同時這些國家有著比較豐富的資源,但是國內(nèi)缺乏對應的資金、技術(shù)以及管理經(jīng)驗,為中國的實力輸出提供了客觀有利條件。東南亞地區(qū)的國家自然資源豐富,與當前中國經(jīng)濟發(fā)展具有比較強的互補性,地理上又臨近中國,所以成為中國投資的重點區(qū)域,而老撾抓住機遇制定了有關(guān)的詳細政策,目前是中國在東盟中投資額最大的國家。本論文結(jié)合創(chuàng)業(yè)理論與投資理論,使用比較研究分析方法、問卷調(diào)查法、文獻研究法,分析了中國企業(yè)在老撾創(chuàng)業(yè)投資的現(xiàn)狀與存在問題,探索了中國企業(yè)在老撾創(chuàng)業(yè)投資的市場影響因素,并據(jù)此提出中國企業(yè)到老撾創(chuàng)業(yè)投資的建議。研究表明,中國企業(yè)在老撾創(chuàng)業(yè)投資的市場影響因素主要包括產(chǎn)業(yè)鏈上企業(yè)之間的合作關(guān)系、人力資源情況、消費者的消費能力、科學技術(shù)水平、企業(yè)所處的發(fā)展階段以及主要競爭對手所采取的競爭戰(zhàn)略等,因此,為了更好的促進中國企業(yè)在老撾投資創(chuàng)業(yè),需要密切與上下游企業(yè)之間的合作關(guān)系、提高人力資源性價比、引導消費者理性與科學消費、提高企業(yè)的技術(shù)水平、發(fā)揮企業(yè)的比較優(yōu)勢、增強企業(yè)核心競爭力應對競爭對手的威脅。此外,老撾政府所制定的政策也是影響中資企業(yè)進入老撾的因素,老撾政府還需要培養(yǎng)人才、完善市場和金融制度等,而中國政府需要對華商進入老撾市場創(chuàng)業(yè)投資進行引導和鼓勵,加強對外投資戰(zhàn)略的宣傳,以及制定更多政策扶持企業(yè)。并且,企業(yè)自身的水平也是限制華資進入老撾的因素,部分進入老撾的中國企業(yè)實力不足如資金不夠,只有增強自身實力,培養(yǎng)各類跨國人才,增加可用資金,才可以在老撾順利從事跨國經(jīng)營,而老撾本土企業(yè)也要增強實力,培養(yǎng)人才,增強技術(shù)水平,以圖與中國企業(yè)匹配開展各類合作形式,減輕雙方風險,促進資金和技術(shù)在老撾境內(nèi)的流通。綜上所述,產(chǎn)業(yè)鏈上企業(yè)之間的合作關(guān)系、人力資源情況、消費者的消費能力、科學技術(shù)水平、企業(yè)所處的發(fā)展階段以及主要競爭對手所采取的競爭戰(zhàn)略等是中國企業(yè)在老撾創(chuàng)業(yè)投資的市場影響因素;而且,要更好地促進中國企業(yè)進入老撾市場,需要中老雙方政府和企業(yè)共同的努力,在政府政策方面老撾政府占主導作用,而在企業(yè)方面中方企業(yè)要占主導作用,中國企業(yè)要和老撾政府建立緊密聯(lián)系,只有雙方配合融洽,才能實現(xiàn)共贏局面。
[Abstract]:After years of development, Chinese enterprises have accumulated and experienced in capital, technology and market operation, which has formed a certain comparative advantage compared with the basic situation of Southeast Asian countries.At the same time, these countries have abundant resources, but they lack the corresponding funds, technology and management experience, which provides the objective favorable conditions for the export of China's strength.The countries in Southeast Asia are rich in natural resources, complementary to China's current economic development, and geographically close to China, so they have become key areas for Chinese investment, and Laos has seized the opportunity to formulate relevant detailed policies.At present, China has the largest investment in ASEAN.This paper combines entrepreneurial theory and investment theory, using comparative research and analysis method, questionnaire method, literature research method, analyzes the current situation and existing problems of Chinese enterprises' venture capital in Laos.This paper probes into the market influencing factors of Chinese enterprises' venture capital in Laos, and puts forward some suggestions for Chinese enterprises to invest in Laos.The research shows that the market influencing factors of Chinese enterprises' venture capital in Laos mainly include the cooperative relationship among enterprises in the industrial chain, the situation of human resources, the consumption ability of consumers, and the level of science and technology.The stage of development of enterprises and the competitive strategies adopted by their main competitors. Therefore, in order to better promote Chinese enterprises to invest and start businesses in Laos, it is necessary to work closely with upstream and downstream enterprises to improve the ratio of human resources to value for money.We should guide consumers to consume rationally and scientifically, improve the technological level of enterprises, give full play to their comparative advantages, and strengthen their core competitiveness to deal with the threats from their competitors.In addition, the policy formulated by the Lao government is also a factor affecting the entry of Chinese enterprises into Laos. The Lao government also needs to train talents, improve the market and financial system, and so on.The Chinese government needs to guide and encourage Chinese entrepreneurs to enter the Lao market, strengthen the publicity of overseas investment strategy, and formulate more policies to support enterprises.Moreover, the level of the enterprises themselves is also a factor restricting the entry of Chinese capital into Laos. Some of the Chinese enterprises entering Laos have insufficient capital if they do not have enough capital. Only by strengthening their own strength, training all kinds of transnational talents, and increasing the available funds,In order to be able to successfully engage in transnational operations in Laos, local enterprises in Laos should also enhance their strength, train talents and enhance their technical level, in order to match the various forms of cooperation with Chinese enterprises and mitigate the risks between the two sides.To facilitate the circulation of funds and technology in Laos.To sum up, the cooperative relationship between enterprises in the industrial chain, the situation of human resources, the consumer's consumption ability, the level of science and technology,The stage of development in which the enterprises are located and the competitive strategies adopted by their main competitors are the market factors that affect the venture capital of Chinese enterprises in Laos; moreover, it is necessary to better promote the entry of Chinese enterprises into the Lao market.We need the joint efforts of the Chinese and Lao governments and enterprises. The Lao government plays a leading role in government policies, while the Chinese enterprises have a leading role in enterprises. Chinese enterprises must establish close ties with the Lao government. Only if the two sides cooperate harmoniously,In order to achieve a win-win situation.
【學位授予單位】：安徽大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F279.2;F125

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