新媒體語境下產(chǎn)品形象系統(tǒng)（PIS）數(shù)字化構(gòu)架的研究與實(shí)現(xiàn)
發(fā)布時間：2018-07-25 10:58
【摘要】：本文針對產(chǎn)品形象系統(tǒng)(PIS)研究的現(xiàn)狀,分析了數(shù)字化技術(shù)研究的熱點(diǎn),提出了PIS數(shù)字化構(gòu)架可行性的理論,進(jìn)行了新媒體和PIS完美融合的有效嘗試。從設(shè)計(jì)內(nèi)容、制作技術(shù)、構(gòu)架體系、管理模式以及評介方式和未來發(fā)展等方面,闡述了新媒體語境下PIS的數(shù)字化構(gòu)架對提升企業(yè)產(chǎn)品的品牌影響力具有積極的意義。 在具體的研究過程中,通過制定PIS數(shù)字化設(shè)計(jì)的項(xiàng)目內(nèi)容,整合產(chǎn)品形象數(shù)字化的信息數(shù)據(jù)庫。并制定了實(shí)現(xiàn)這些內(nèi)容的相關(guān)軟件突出技術(shù)的解決方案,為數(shù)字化PIS的構(gòu)架提供了技術(shù)保證。 基于新媒體傳播的形式和傳播的特點(diǎn),對企業(yè)產(chǎn)品形象系統(tǒng)(PIS)進(jìn)行快速有效的數(shù)字化構(gòu)架,形成了以數(shù)字化的PMI、數(shù)字化的PBI和數(shù)字化的PVI為主干的三大功能模塊體系。為便于統(tǒng)一管理,形成一整套規(guī)范的PIS信息數(shù)據(jù)庫,并采用SQL Sever作為后臺數(shù)據(jù)庫來進(jìn)行科學(xué)地規(guī)范管理,實(shí)現(xiàn)信息數(shù)字網(wǎng)絡(luò)化地傳輸。通過集成開發(fā)環(huán)境Visual Studio,提出設(shè)計(jì)開發(fā)一個人機(jī)交互系統(tǒng),滿足各種信息的添加、編輯修改、輸入輸出等,以便高效地管理各種信息,保證數(shù)據(jù)庫的完整性、一致性和安全性。 為有效開展這方面的研究工作,借助本人在行若公司所參與策劃的Chlitina克麗緹娜產(chǎn)品形象數(shù)字化設(shè)計(jì)的方案,來舉證這一理論研究的可行性,總結(jié)出一套行之有效的產(chǎn)品形象系統(tǒng)(PIS)數(shù)字化構(gòu)架的解決方案。從產(chǎn)品的企業(yè)文化特色入手,將PIS與新媒體的數(shù)字技術(shù)和傳播方式結(jié)合起來,運(yùn)用不同的數(shù)字化表現(xiàn)形式,把新媒體的一些新生的具有頑強(qiáng)生命力的因素應(yīng)用于產(chǎn)品形象設(shè)計(jì)之中,在最廣泛的層面,進(jìn)行最有效地傳播。在具體實(shí)踐中,將這一理論指導(dǎo)Chlitina產(chǎn)品形象的設(shè)計(jì)實(shí)踐。從而保證產(chǎn)品形象設(shè)計(jì)的統(tǒng)一性,將整個Chlitina產(chǎn)品形象予以數(shù)字化、視覺化、系統(tǒng)化、規(guī)范化和多媒體化。 本論文完成的研究工作: 1、制定了包括產(chǎn)品形象的文本、圖像、視頻及音頻等數(shù)字化設(shè)計(jì)的項(xiàng)目內(nèi)容。針對設(shè)計(jì)的內(nèi)容,以產(chǎn)品形象數(shù)字化技術(shù)的運(yùn)用為切入點(diǎn),提出了圖形圖像處理、動畫設(shè)計(jì)、視音頻處理、網(wǎng)頁多媒體交互和虛擬現(xiàn)實(shí)互動設(shè)計(jì)數(shù)字技術(shù)的解決方案。 2、為快速融合各種數(shù)字化的新媒體,架構(gòu)了PIS高效的數(shù)字化體系和傳播體系。針對PIS信息數(shù)據(jù)庫,運(yùn)用SQL Sever作為后臺數(shù)據(jù)庫來進(jìn)行規(guī)范管理,并提出了評價的方式。 3、針對克麗緹娜產(chǎn)品市場的需求,制作了產(chǎn)品形象數(shù)字化的平面廣告和在線電子月刊,編寫數(shù)字化的PI手冊,制作適合各種媒體發(fā)布的數(shù)字化的視頻廣告和三維立體形象的互動展示,并建立產(chǎn)品形象宣傳的網(wǎng)站,搭建產(chǎn)品數(shù)字化交互營銷的網(wǎng)絡(luò)平臺。 4、通過市場的測試評估,認(rèn)可了這些實(shí)施的方案,體現(xiàn)了PIS的數(shù)字化構(gòu)架這一理論研究的可行性和實(shí)用性。最后針對PIS數(shù)字化構(gòu)架的發(fā)展趨勢提出了未來工作的展望。 通過以上的研究工作,對產(chǎn)品形象進(jìn)行了全方位、系統(tǒng)化、數(shù)字化的視覺設(shè)計(jì)探討,以此架構(gòu)起新媒體時代產(chǎn)品形象系統(tǒng)(PIS)的數(shù)字化體系,塑造企業(yè)產(chǎn)品新的技術(shù)形象和品牌形象,增強(qiáng)企業(yè)產(chǎn)品在市場中的競爭優(yōu)勢,推動新媒體語境下PIS數(shù)字化構(gòu)架理論的研究和發(fā)展。
[Abstract]:In view of the present situation of the research on product image system (PIS), this paper analyzes the hot spots in the research of digital technology, puts forward the theory of the feasibility of PIS digital architecture, and carries out an effective attempt to perfect the fusion of new media and PIS, and expounds the new aspects of design content, manufacturing technology, architecture, management mode, evaluation method and future development. Under the media context, the digital architecture of PIS has positive significance to enhance the brand impact of enterprise products.
In the process of specific research, through the formulation of the content of the PIS digital design, the information database of the digital product image is integrated, and the solution of the related software outstanding technology is formulated, which provides the technical guarantee for the architecture of the digital PIS.
Based on the characteristics of the form and communication of the new media communication, the enterprise product image system (PIS) is rapidly and effectively digitized, and the three functional modules of the digital PMI, digital PBI and digital PVI are formed. In order to facilitate the unified management, a set of standardized PIS information databases are formed, and SQL Sever is adopted. As a back-end database, scientific and standardized management is carried out to realize the transmission of information digitally. Through the integrated development environment Visual Studio, a design and development of a personal computer interactive system is proposed to satisfy the addition of various information, edit and modify, input and output, so as to efficiently manage all kinds of information and ensure the integrity and consistency of the database. And safety.
In order to carry out this research work effectively, with the help of the plan of the digital design of Chlitina Christina's product image, which is planned by the company, to prove the feasibility of this theoretical research, a set of effective solutions for the digital architecture of the product image system (PIS) is summed up. Hand, combining PIS with the digital technology and communication mode of new media, using different forms of digital representation, some new new media are applied to the design of product image, and the most effective communication is carried out at the most extensive level. In the concrete practice, this theory will guide the Chlitina product. The design practice of the image ensures the unity of the product image design, and digitize, visualize, systematize, standardize and multimedia the whole Chlitina product image.
The research work completed in this paper:
1, the project content of digital design, including text, image, video and audio, which includes the image of the product is formulated. Aiming at the content of the design, with the application of the digital technology of product image as the breakthrough point, this paper puts forward a solution to the digital technology of graphic image processing, animation design, video and audio processing, web multi vector interaction and virtual reality interactive design. Case.
2, in order to quickly integrate various new digital media, the efficient digital system and communication system of PIS are constructed. According to the PIS information database, the SQL Sever is used as the backstage database to standardize the management, and the way of evaluation is put forward.
3, in view of the demand of Keri Tina's product market, the digital graphic advertisement and online electronic monthly magazine are made, the digital PI Handbook is written, the interactive display of digital video advertisement and three-dimensional image suitable for various media publications is made, and the website of product image publicity is set up, and the digital interactive camp of the product is built. The sale of the network platform.
4, through the test and evaluation of the market, the implementation of the scheme is approved, which reflects the feasibility and practicability of the theoretical research of the digital architecture of PIS. Finally, the prospect of the future work is put forward for the development trend of the PIS digital framework.
Through the above research work, the product image has been carried out in all directions, systematized and digitized visual design to construct the digital system of the product image system (PIS) in the new media era, to shape the new technical image and brand image of the enterprise products, to enhance the competitive advantage of the enterprise products in the market, and to promote the PI in the context of the new media. The research and development of S digital architecture theory.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：TP311.52
本文編號：2143613
[Abstract]:In view of the present situation of the research on product image system (PIS), this paper analyzes the hot spots in the research of digital technology, puts forward the theory of the feasibility of PIS digital architecture, and carries out an effective attempt to perfect the fusion of new media and PIS, and expounds the new aspects of design content, manufacturing technology, architecture, management mode, evaluation method and future development. Under the media context, the digital architecture of PIS has positive significance to enhance the brand impact of enterprise products.
In the process of specific research, through the formulation of the content of the PIS digital design, the information database of the digital product image is integrated, and the solution of the related software outstanding technology is formulated, which provides the technical guarantee for the architecture of the digital PIS.
Based on the characteristics of the form and communication of the new media communication, the enterprise product image system (PIS) is rapidly and effectively digitized, and the three functional modules of the digital PMI, digital PBI and digital PVI are formed. In order to facilitate the unified management, a set of standardized PIS information databases are formed, and SQL Sever is adopted. As a back-end database, scientific and standardized management is carried out to realize the transmission of information digitally. Through the integrated development environment Visual Studio, a design and development of a personal computer interactive system is proposed to satisfy the addition of various information, edit and modify, input and output, so as to efficiently manage all kinds of information and ensure the integrity and consistency of the database. And safety.
In order to carry out this research work effectively, with the help of the plan of the digital design of Chlitina Christina's product image, which is planned by the company, to prove the feasibility of this theoretical research, a set of effective solutions for the digital architecture of the product image system (PIS) is summed up. Hand, combining PIS with the digital technology and communication mode of new media, using different forms of digital representation, some new new media are applied to the design of product image, and the most effective communication is carried out at the most extensive level. In the concrete practice, this theory will guide the Chlitina product. The design practice of the image ensures the unity of the product image design, and digitize, visualize, systematize, standardize and multimedia the whole Chlitina product image.
The research work completed in this paper:
1, the project content of digital design, including text, image, video and audio, which includes the image of the product is formulated. Aiming at the content of the design, with the application of the digital technology of product image as the breakthrough point, this paper puts forward a solution to the digital technology of graphic image processing, animation design, video and audio processing, web multi vector interaction and virtual reality interactive design. Case.
2, in order to quickly integrate various new digital media, the efficient digital system and communication system of PIS are constructed. According to the PIS information database, the SQL Sever is used as the backstage database to standardize the management, and the way of evaluation is put forward.
3, in view of the demand of Keri Tina's product market, the digital graphic advertisement and online electronic monthly magazine are made, the digital PI Handbook is written, the interactive display of digital video advertisement and three-dimensional image suitable for various media publications is made, and the website of product image publicity is set up, and the digital interactive camp of the product is built. The sale of the network platform.
4, through the test and evaluation of the market, the implementation of the scheme is approved, which reflects the feasibility and practicability of the theoretical research of the digital architecture of PIS. Finally, the prospect of the future work is put forward for the development trend of the PIS digital framework.
Through the above research work, the product image has been carried out in all directions, systematized and digitized visual design to construct the digital system of the product image system (PIS) in the new media era, to shape the new technical image and brand image of the enterprise products, to enhance the competitive advantage of the enterprise products in the market, and to promote the PI in the context of the new media. The research and development of S digital architecture theory.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：TP311.52
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