本文選題：極簡主義 + 日用品牌��； 參考：《廣西師范大學(xué)》2017年碩士論文

【摘要】：在當(dāng)今社會(huì)中,快節(jié)奏的生活方式使消費(fèi)者審美需求發(fā)生了轉(zhuǎn)變,日用品牌的發(fā)展需要開拓出新的設(shè)計(jì)思路,方可有效形成品牌差異化,其中視覺設(shè)計(jì)是對(duì)品牌形象最直觀的體現(xiàn)。本文以極簡主義運(yùn)用在日用品牌中視覺形象設(shè)計(jì)為研究對(duì)象,試圖通過對(duì)較有代表性的極簡主義風(fēng)格的日用品牌進(jìn)行分析和探討,構(gòu)建出極簡主義在日用品牌中視覺形象的設(shè)計(jì)策略與方法。從品牌設(shè)計(jì)的角度來看,本文是對(duì)整個(gè)日用品牌風(fēng)格塑造進(jìn)行研究,主要針對(duì)極簡主義品牌風(fēng)格建立過程和體現(xiàn)極簡主義品牌風(fēng)格的視覺形象設(shè)計(jì)系統(tǒng)的構(gòu)建。以此思路,本論文的結(jié)構(gòu)是:第一部分以研究課題的背景、現(xiàn)狀、目的、意義以及研究的主要內(nèi)容引出課題。第二部分與第三部分是對(duì)極簡主義與極簡主義日用品牌視覺形象設(shè)計(jì)的相關(guān)理論概念闡述。第四個(gè)部分是對(duì)較有代表性的極簡主義風(fēng)格的日用品牌進(jìn)行案例要點(diǎn)分析與研究,發(fā)掘其內(nèi)在的共性特征。第五部分是通過綜合研究,確立出極簡主義日用品牌視覺形象設(shè)計(jì)原則,依據(jù)案例共性構(gòu)建出極簡主義日用品牌視覺形象的設(shè)計(jì)策略與方法。第六部分以探討出的新策略來構(gòu)建致普良品品牌視覺形象設(shè)計(jì),以此驗(yàn)證策略的可行性與有效性。通過對(duì)案例的分析、比較與提煉,以其共性來構(gòu)建出極簡主義在日用品牌中視覺形象的設(shè)計(jì)策略分三個(gè)板塊即:一為構(gòu)建極簡主義產(chǎn)品系統(tǒng);二為構(gòu)建極簡主義品牌系統(tǒng);三為構(gòu)建極簡主義品牌視覺形象系統(tǒng)。極簡主義風(fēng)格的品牌視覺形象設(shè)計(jì)是極簡主義運(yùn)用在日用品牌發(fā)展中的一個(gè)不可缺少、具有整合性、唯一性的信息傳播工具,沒有以構(gòu)建極簡主義產(chǎn)品系統(tǒng)和品牌系統(tǒng)為基礎(chǔ)的極簡主義視覺形象設(shè)計(jì)是空洞的沒有支撐的,這三者是環(huán)環(huán)相扣、不可缺少的關(guān)系。通過前面兩個(gè)板塊構(gòu)建,最終導(dǎo)向的是極簡主義日用品牌視覺形象設(shè)計(jì),以極簡主義日用品牌視覺形象設(shè)計(jì)原則為依據(jù),對(duì)標(biāo)志、廣告、銷售視覺終端等不同系統(tǒng),通過對(duì)設(shè)計(jì)符號(hào)的選擇,對(duì)藝術(shù)形式追求簡潔化,充分通過整體簡潔的畫面結(jié)構(gòu)體現(xiàn)出極簡主義的特性,使極簡主義運(yùn)用在日用品牌視覺形象設(shè)計(jì)中,在傳播信息有效的前提下,設(shè)計(jì)表現(xiàn)在logo極簡、廣告極簡、包裝極簡、銷售視覺終端設(shè)計(jì)極簡等方面。以此策略與方法進(jìn)行視覺形象設(shè)計(jì),其產(chǎn)生的視覺結(jié)果能夠合理有效的傳播出極簡主義的品牌風(fēng)格,符合綠色設(shè)計(jì)的要求,滿足消費(fèi)者的使用與審美需求,提高品牌忠誠度,促進(jìn)日用品牌在競爭中取得優(yōu)勢。因此,構(gòu)建極簡主義在用品牌中視覺形象設(shè)計(jì)策略與方法是具有理論與現(xiàn)實(shí)意義的研究。
[Abstract]:In today's society, the fast-paced lifestyle has changed the aesthetic needs of consumers. The development of daily brands needs to develop new design ideas to effectively form brand differentiation. Visual design is the most intuitive embodiment of brand image. This article takes the minimalism application in the daily brand visual image design as the research object, attempts to carry on the analysis and the discussion to the representative minimalism style daily use brand. To construct the design strategy and method of minimalism in the visual image of daily brand. From the point of view of brand design, this paper studies the whole daily brand style, mainly aiming at the establishment process of minimalist brand style and the construction of visual image design system which embodies minimalist brand style. In this way, the structure of this paper is as follows: the first part leads to the subject with the background, present situation, purpose, significance and main contents of the research. The second part and the third part explain the concept of minimalism and minimalism in the visual image design of daily brand. The fourth part is the case analysis and research on the representative minimalist style of daily brand to explore its inherent common characteristics. The fifth part is through the comprehensive research, establishes the minimalism daily brand visual image design principle, constructs the minimalism daily brand visual image design strategy and the method according to the case generality. The sixth part discusses the new strategy to construct the brand visual image design to verify the feasibility and effectiveness of the strategy. By analyzing, comparing and refining cases, the design strategy of visual image of minimalism in daily brand can be divided into three parts: one is to construct minimalist product system, the other is to construct minimalist brand system. The third is to build a minimalist brand visual image system. Brand visual image design in minimalist style is an indispensable, integrated and unique information dissemination tool used in the development of daily brand. The visual image design of minimalism, which is not based on the construction of minimalist product system and brand system, is empty and unsupported, and these three are interlocking and indispensable relations. Through the construction of the front two plates, the final direction is the design of the visual image of the minimalist daily brand. Based on the principles of the visual image design of the minimalist daily brand, different systems such as logo, advertisement, sales visual terminal, etc. Through the choice of design symbols, the pursuit of succinctness to the art form, fully through the overall concise picture structure to reflect the characteristics of minimalism, so that minimalism is used in the visual image design of daily brand. Under the premise of effective dissemination of information, the design is shown in logo minimization, advertisement minimization, packaging minimization, sales vision terminal design minimization and so on. This strategy and method for visual image design, its visual results can reasonably and effectively spread the minimalist brand style, meet the requirements of green design, meet the needs of consumers and aesthetic needs, improve brand loyalty. Promote the daily brand to gain the advantage in the competition. Therefore, the construction of minimalism in the use of visual image design strategy and method is of theoretical and practical significance.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：J524

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本文編號(hào)：1866092