發(fā)布時(shí)間：2018-05-01 11:09

  本文選題：山地城市 + 戶外廣告��； 參考：《重慶大學(xué)》2008年碩士論文

【摘要】： 戶外廣告隨著城市經(jīng)濟(jì)的不斷發(fā)展而飛速繁榮。戶外廣告是經(jīng)濟(jì)發(fā)展的伴生物,是城市景觀的物質(zhì)形式,是城市形象的重要表現(xiàn)。山地城市地形起伏不平,城市總體視看效果層疊錯(cuò)落,不同視看點(diǎn)造成不同的城市景觀效果。對(duì)于立體感較強(qiáng)的山地城市來說,戶外廣告的合理設(shè)置顯得尤為重要。同時(shí),隨著城市夜間景觀照明在我國的迅速發(fā)展,戶外廣告作為城市景觀的物質(zhì)組成部分,在進(jìn)行戶外廣告規(guī)劃設(shè)置的同時(shí),還應(yīng)結(jié)合戶外廣告夜間照明效果來考慮,由此,還應(yīng)對(duì)戶外廣告在山地城市特有景觀視看條件下的照明效果進(jìn)行研究。 由于戶外廣告的規(guī)劃設(shè)置以及照明效果考慮往往在城市規(guī)劃或城市夜景照明規(guī)劃中作相關(guān)考慮,雖然近年來在國內(nèi)各大城市制訂了相關(guān)城市戶外廣告設(shè)置的管理?xiàng)l例、技術(shù)規(guī)定以及總體規(guī)劃,但是針對(duì)戶外廣告夜景照明效果的專項(xiàng)研究還甚少。特別作為在山地城市特有空間結(jié)構(gòu)和景觀形態(tài)下的戶外廣告設(shè)置和照明研究較為缺乏,由此展開了本課題關(guān)于山地城市戶外廣告的設(shè)置與照明研究。 在國內(nèi)各大城市進(jìn)行戶外廣告的總體規(guī)劃制定工作以來,重慶作為中國西部城市發(fā)展的中心區(qū)域也制定了《重慶市主城區(qū)戶外廣告設(shè)置總體規(guī)劃》,筆者有幸參與制定工作。本課題立足此次規(guī)劃工作的制定內(nèi)容,總結(jié)了山地城市的戶外廣告設(shè)置成果,并在設(shè)置成果基礎(chǔ)之上,展開對(duì)山地城市戶外廣告的照明研究。主要有以下幾方面: ①通過對(duì)總體規(guī)劃的制定,結(jié)合山地城市基本理論,對(duì)山地城市戶外廣告的規(guī)劃總體布局、設(shè)置劃分類型以及設(shè)置規(guī)定作了詳細(xì)的成果總結(jié)。其中提出線密度設(shè)置的規(guī)定,對(duì)50m2以上的大型戶外廣告作了不同規(guī)劃區(qū)域的數(shù)量規(guī)定;對(duì)城市空間結(jié)構(gòu)和不同城市景觀形態(tài)的戶外廣告設(shè)置作了相關(guān)要求。 ②從人的主觀視覺感受出發(fā),通過大量調(diào)研,制定出符合本課題研究?jī)?nèi)容的問卷調(diào)查表進(jìn)行調(diào)查問卷;同時(shí)進(jìn)行不同區(qū)域環(huán)境亮度測(cè)量,以及所選廣告牌的目標(biāo)亮度測(cè)量和背景亮度的測(cè)量;最后將主觀評(píng)價(jià)值、環(huán)境亮度、背景亮度和目標(biāo)亮度結(jié)合起來進(jìn)行定量研究。 ③結(jié)合山地城市的不同空間視看效果,在夜間觀測(cè)戶外廣告照明亮度時(shí),對(duì)冷暖色調(diào)戶外廣告不同觀測(cè)角的亮度修正系數(shù)進(jìn)行了研究和測(cè)定。并通過對(duì)不同背景亮度等級(jí)的劃分,確定了不同背景亮度等級(jí)下不同照明效果的亮度值。 山地城市戶外廣告設(shè)置與照明的研究,是城市發(fā)展過程中環(huán)境景觀設(shè)計(jì)不可忽視的考慮因素。本課題對(duì)山地城市戶外廣告設(shè)置的規(guī)定成果總結(jié)以及確定的不同背景亮度下不同視覺效果的戶外廣告亮度值,希望對(duì)有關(guān)部門和機(jī)構(gòu)在應(yīng)用和研究上有一定的幫助。
[Abstract]:Outdoor advertising is booming with the continuous development of urban economy. Outdoor advertising is the companion creature of economic development, the material form of urban landscape, an important manifestation of the city image. The terrain of the mountain city is unequal, the overall view of the city is stacked and scattered, and the different visual points cause different urban landscape effects. At the same time, with the rapid development of the night landscape lighting in our country, outdoor advertising as the material part of the urban landscape, the outdoor advertising planning should be taken into consideration at the same time as the night lighting effect outside the household. External advertisements are used to study the lighting effects under special conditions in mountainous cities.
The planning of outdoor advertising and the consideration of lighting effect are often considered in urban planning or urban nightscape lighting planning. Although in recent years, the management regulations, technical regulations and overall planning of outdoor advertisements set up in major cities in China have been formulated in recent years, but it is a special purpose for the lighting effect of outdoor advertisements at night. In particular, the research on outdoor advertisement setting and lighting in the unique spatial structure and landscape form of the mountain cities is scarce, and the research on the setting and lighting of outdoor advertising in mountain cities is carried out.
Since the overall planning of outdoor advertising in major cities in China has been worked out, Chongqing, as the central region of the development of western cities in Western China, has also formulated the overall planning of outdoor advertising in the main city of Chongqing. The author is lucky to participate in the work. Based on the results of the advertisements, the lighting research of outdoor advertisements in mountainous cities is carried out.
(1) through the formulation of the overall planning and the basic theory of mountain cities, the overall layout of the planning of outdoor advertising in the mountain cities, the types of layout and the setting rules are summarized. The provisions of the line density setting are put forward, and the number of different planning areas for the large outdoor advertisements above 50m2 is made; The spatial structure and outdoor advertising settings of different urban landscape patterns have made relevant requirements.
Secondly, based on the subjective visual perception of people, through a large number of investigations, a questionnaire which meets the research content of the subject is made. Meanwhile, the luminance measurement in different regions, the target brightness measurement of the selected billboards and the measurement of the background brightness are also carried out. Finally, the subjective evaluation value, the ambient brightness, the background brightness and the target are carried out. The luminance is combined to make a quantitative study.
(3) the luminance correction coefficient of different observation angles of outdoor advertisements in cold and warm colors is studied and measured in the light of outdoor advertisements at night. The luminance value of different lighting effects under different background brightness levels is determined.
The study of outdoor advertising and lighting in mountain cities is an important factor that can not be ignored in the process of urban development. This topic summarizes the provisions on the setting of outdoor advertising in mountain cities and determines the brightness values of outdoor advertisements with different visual effects under different background luminance. There is some help in the use and research.

【學(xué)位授予單位】：重慶大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：F713.8

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 黃蕾;戶外廣告管理的立法研究[D];蘇州大學(xué);2010年

2 賀戀;山地城市照明設(shè)計(jì)與研究[D];華中科技大學(xué);2012年

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本文編號(hào)：1829076