信息圖形設計的表現(xiàn)形式辨析
發(fā)布時間:2018-05-01 13:05
本文選題:信息圖形設計 + 表現(xiàn)形式。 參考:《武漢理工大學》2015年碩士論文
【摘要】:信息時代的今天,我們每天都要面對海量的數(shù)據(jù)。百度一下,微信語聊,上人人,刷微博,各種新聞和廣告撲面而來,將我們的時間瞬間分解。在加上現(xiàn)代人快速的生活節(jié)奏,一不留神就會被海量信息所淹沒,在短時間內獲取和理解信息已然成為現(xiàn)代人一種必備生存的能力。信息設計對于今天的人們來說也并不陌生,各種二維碼,導視圖標以及公共標識等都有所接觸,它是文字和數(shù)據(jù)的設計加工,是一幅幅載有信息的生動圖形語言。法國的羅蘭·巴特曾說過“這是一個歷史性的轉變,形象不再用來闡述詞語。過去是從文本到圖像的含義遞減,今天存在的卻是從文本到圖像的含義遞增! 21世紀正是信息的時代,一個讀圖的時代,一個歷史上從未出現(xiàn)過的以圖像語言為傳播主體的時代。隨著計算機技術和網(wǎng)絡技術的發(fā)展,信息流量、信息傳播、信息處理以及信息應用技術得到了空前的發(fā)展,呈現(xiàn)出一種以機器復制為手段,以光電為媒介,以影像為形態(tài),以仿像為特征的信息傳播方式,并形成了一種跨學科、跨領域、多學科參與的視覺文化現(xiàn)象。現(xiàn)實生活中大量的信息通過圖像復制技術,充斥著我們的世界,信息的傳播方式也由文本傳播向視覺傳播轉變,由傳統(tǒng)的語言主因型向圖像主因型轉變。隨著信息圖設計的多樣化發(fā)展,大量優(yōu)秀的圖表設計作品被置入我們的視野。雖然信息設計在現(xiàn)有的視覺傳達設計中有所涉及,但信息圖形設計的表現(xiàn)形式并未形成明晰的風格語言和成熟的理論體系。信息圖形設計的表達有待于在思維層面和視覺層面展開研究。作為一種視覺語言的傳達方式,本文主要從信息設計的信息表達以及視覺呈現(xiàn)的形式為主要出發(fā)點,以用戶體驗為中心,重新審視了信息設計的問題意識、創(chuàng)造性思維以及信息圖形表現(xiàn)形式在視覺傳達設計中的有效性,結合信息圖形特點、邏輯思維、信息傳播等方面證明新媒體時代信息圖形設計存在的價值。
[Abstract]:Today in the information age, we face massive data every day. Baidu, WeChat chat, everyone, brush Weibo, all kinds of news and advertising coming, will our time instant decomposition. In addition to the rapid pace of life of modern people, a carelessness will be flooded by mass information, in a short period of time to obtain and understand information has become a necessary survival ability of modern people. Information design is no stranger to people today. All kinds of QR codes, guide icons and public logos are in contact with each other. It is the design and processing of text and data, and it is a vivid graphic language containing information. France's Roland Bart once said, "this is a historic shift, image is no longer used to elaborate words." In the past, the meaning from the text to the image was diminishing, but what exists today is the increasing meaning from the text to the image. "the 21st century is the age of information, an era of reading pictures," he said. An era in which image language is the main body of communication has never appeared in history. With the development of computer technology and network technology, information flow, information dissemination, information processing and information application technology have been unprecedented development. The information dissemination mode characterized by imitation has formed a kind of visual cultural phenomenon of interdisciplinary, interdisciplinary and multi-disciplinary participation. In real life, a large amount of information is filled with our world through image reproduction technology. The transmission of information has also changed from text transmission to visual transmission, from the traditional linguistic dominant factor to the image dominant factor. With the diversified development of information graphic design, a large number of excellent graphic design works have been put into our vision. Although the information design is involved in the present visual communication design, the expressive form of the information graphic design has not formed the clear style language and the mature theory system. The expression of information graphic design needs to be studied at the level of thinking and vision. As a way of communication of visual language, this paper focuses on the information expression of information design and the form of visual presentation as the main starting point, taking the user experience as the center, and reexamines the problem consciousness of information design. The effectiveness of creative thinking and information graphic expression in visual communication design proves the value of information graphic design in the new media era in combination with the characteristics of information graphics logical thinking and information dissemination.
【學位授予單位】:武漢理工大學
【學位級別】:碩士
【學位授予年份】:2015
【分類號】:J51
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